455 results
  • This One Rule Trumps All Your Management Theories
    Zappos is having a hard time. Over on Pando, Paul Carr -- who readily confesses he himself was burned by Zappos founder and CEO Tony Hsieh -- takes evident delight ...
  • Online Advertising Is In Grave Danger. Can Sony And Friends Save It?
    The year was 1996. A friend of mine had created a Web site to track bond prices in real time. He had just sold his first ad. "Can you click ...
  • Is The Sharing Economy Terrible For Sellers?
    Technology is awesome. No, seriously: awe-some, as in, I am continually in awe of what is possible. In moments, you can create your own versions of famous movie intros. For ...
  • And The Hypocrisy Tony Goes To... Apple's Tim Cook
    The 68th annual Tony Awards, established to celebrate excellence in the theater, took place on June 7, and were a roaring success. "The Curious Incident of the Dog in the ...
  • $90K Instagram 'Art' Shows Need To Better Define Value
    Pssst... Wanna buy some art? It's awesome, I swear. For the low, low price of just $90,000, you can go to this website, pick the image you like, and I'll ...
  • With Home Address Identification, Reveelz Takes Targeting Too Far
    As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to cut through the clutter, everyone is ...
  • Is Facebook Actually Winning The World Right Now?
    Well of course they're "winning," if you call Q1 revenue of over $3.5 billion and nearly a billion daily active users "winning." But I'm talking about winning, about sitting at ...
  • BBB Privacy Punishment Could Help, Not Harm, Etsy And Others
    On the face of it, yesterday's announcement by the Better Business Bureau that Etsy, Imgur, TWiT.tv, and 247 Sports will increase the level of data collection transparency is a win. ...
  • Our Irrational Fear Of Driverless Cars
    Remember Chris Hadfield? Of course you do. The Canadian astronaut's rendition of "Major Tom" has been viewed over 25 million times. But today I'm more interested in his TED talk: ...
  • Nepal Quakes Reinforce Connectivity As Basic Human Right
    If education and healthcare and work are all accessible via a smartphone, don't we need to make them, along with the attendant access to electricity and the Internet, available to ...
  • Digital Democracy? More Like Digital Dictatorship
    Great news! Internet ad revenues surged yet again in 2014, reaching nearly $50 billion dollars in the United States. This, according to a new report from IAB, represents a 16% ...
  • Hey, Advertisers, You're Asking The Wrong Question
    "I can't tell you how many times a corporate client will say to me, 'Tell our customers how great we are.' I always reply that their customers aren't interested. 'Tell ...
  • For Digital Marketing, Targeting Can Be Deadly
    As it is no doubt for you, much of the content I consume online is surfaced by algorithms. These algorithms consider things like what I've read, what I've watched and ...
  • Fight For Women's Rights Goes From Social Media To Frontiers Of Foreign Policy
    I haven't made much mention of feminism in this column. The last time I tried was three years ago, and it was actually a decidedly imperfect attempt at a conversation ...
  • Three Reasons You Should Read That Column I Wrote On Exponential Technologies
    Three weeks ago, I wrote a column about exponential technologies. I looked at the way that any industry built on information will follow a price-performance curve that roughly doubles every ...
  • Monica Lewinsky Discusses The Dark Side Of The Digital Revolution
    Tell me: how wise were you, at 22 years old? Extremely, I imagine. Probably didn't make a single mistake. Nothing embarrassing, nothing foolish, almost certainly didn't fall in love with ...
  • The Exponential Revolution Is Coming To Get You
    I have swallowed the red pill of reality. For the past four-and-a-half days, I've been bombarded by insanely skilled academics with a tsunami of information that will, henceforth, color the ...
  • Even Facebook Isn't Using Facebook To Communicate With Investors
    You know those old chestnuts: Accountants never get around to doing their own taxes. Advertising agencies don't advertise. Plumbers have leaky pipes. And now, there's Facebook, the No. 1 social ...
  • Is Google Glass Poised To Become The Betamax Of Wearables?
    "We're running a clinical trial on the use of Google Glass in a hospital setting," said the young man across from me, excitedly. "This could change everything!" "Oh," I replied. ...
  • Lean Method Migrates From Bits To Bytes And Back Again
    Back in 2009, I attended a conference called X Media Lab, designed for startups in the creative and tech industries. At the time, I was the CMO of a startup ...
  • The Music Industry Is Getting Brokener And Brokener
    The world has changed, they said. Creative industries have been democratized, they said. There are no more gatekeepers, they said. I call bullshit. ...
  • Five Times Matthew Inman Won The Internet
    I love Matthew Inman, AKA The Oatmeal. I love his writing style, his drawing style, and the fact that he has all this technical skill and yet chooses, in his ...
  • Adopting This One Habit Will Change Your Life
    I know, I know. Hyperbolic clickbait. But bear with me, OK? 'Cause I genuinely believe this to be true: One simple habit can completely transform the way you behave, how ...
  • Teens On Social Media Know The Value Of Forgetting
    Despite being commonly perceived as a negative, the ability to forget has tremendous value. Sadly, social media is generally not designed to allow us to forget. Those horrible pictures of ...
  • What Social Media Marketers Can Learn From Patagonia
    In 2004, Patagonia published an essay titled, "Don't Buy This Shirt Unless You Need It." The following year, the company launched the Common Threads initiative, to make every piece of ...
  • All I Want For Christmas Is A Zero Inbox
    On whatever day of Christmas we're currently on, my inbox gave to me 47 emails. 47 people reaching out. 47 collections of words waiting on my response. 47 miniature jobs ...
  • The Five Essential Elements Of A Good Pitch
    Nearly every week for the past two years, my colleague Geoff Brash and I have coached people to deliver five-minute pitches. We've seen people pitching for money and for customers, ...
  • Giving Tuesday? More Like Taking Tuesday
    I consider myself a positive, upbeat kind of gal. I co-founded an organization called Ministry of Awesome, for Pete's sake. And yet, I find myself easily repelled by holiday-affiliated marketing ...
  • Thanks, Biz, But I Don't Need To Know What's On Your Mind
    It's Twitter founder Biz Stone's latest venture: Super, an app designed to let people speak their minds. "It's loud, it's bright, and we think you'll dig it," they say in ...
  • Mark Sagar, Andy Serkis Prompt Questions About Ethics Of Virtual Reality
    "I'm just going to step over here, where she can't see me," says Academy Award-winner Mark Sagar, walking off to the side of the stage. "Now it's like I've abandoned ...