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- The Future Of Engagement: What Customers Want Is Invisible To The EyeIn 1961, Ray Kroc bought a small restaurant chain from the McDonald brothers. The rest, as they say, is history: the exponential expansion, the investments in real estate that made ...
- If Your CMO Is Not On Social Media, Find A New CMOLast week, my MediaPost colleague Catharine Taylor wrote a post wondering why CMOs aren't that social. In response, another MediaPost colleague, Maarten Albarda, suggested that nobody cares, that it doesn't ...
- Everything Is Now Your ResponsibilityFor the past three years, I've been attending an annual unconference here in New Zealand: an event with no pre-set agenda, no keynote speakers, no topics declared in advance. It ...
- Maybe This Whole Online Advertising Thing Just Isn't Working OutWe've known each other for a while now, you and I -- since 2007, by my reckoning. So I think it's time to start being, you know, a bit more ...
- The Sky Should Be The Limit For Internet DetoxingI confess an addiction. Perhaps you share it with me -- many people do. I am obsessed with the Internet. It's not just Facebook, although Facebook is certainly a big ...
- A Mantra For Online Advertising And Life: Don't Be CleverI travel a lot, OK? And, back in the day, I used to try to be clever. Traveling from New Zealand to Denver, I would book the international portion of ...
- Kim Dotcom's Kiwi Political Party Could Herald Seismic Shift In Global Politics Without trying to be insulting, I'm guessing you don't follow the politics of New Zealand all that closely. Yet it's worth paying attention to the currently unfolding New Zealand election. ...
- Online Journalism Has A Behavioral Science ProblemWhen it comes to climate change, our biggest problem isn't the science. It is ourselves. (Don't worry, I'll get to the online journalism shortly.) ...
- Free Web Access Comes At A Price I remember the first account we had with a video rental store. My mom's boyfriend had bought us a VHS player and paid the initiation fee -- I think it ...
- Learning More About The Internet Could Take All The Fun Out Of ItDon't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not actually Chilean sea bass but is ...
- One Thing Guaranteed To Increase Engagement -- But You May Not Want To Do ItMy News Feed this week is drowning in posts about Israel and Palestine. Most of them tend to be in support of the latter, thanks to a largely liberal friend ...
- The Most Important Thing You Can Do Is Watch This MoviePerhaps, like me, you were heartbroken at the news of Aaron Swartz' death early last year. The 26-year-old Swartz was the co-founder of Reddit; critical to the creation of W3C, ...
- Should You Be Outraged By Facebook?Some days it's hard to know what to be outraged by. Take, for example, Facebook's now-infamous manipulation of 700,000 users' News Feeds. What say you? Outrage or no? If you ...
- Social Nets Blatantly Stoking The Fires Of InsecurityThis week, an all-too-close-to-the-bone video from Higton Brothers is making the rounds on my Newsfeed, ironically using Facebook to spread the message that Facebook isn't all it's cracked up to ...
- Peter Thiel And The Alternative Career Path"The most important thing I can teach my kids," said my friend Frank, leaning forward intently, "is to be masters of their own destinies." Being master of your own destiny, ...
- The Turing Test And The Uniqueness Of HumansThere are only three things to write about this week, because, obviously, there are only three things happening in the world. Tony Stark Elon Musk gave away Tesla's technology to ...
- The Best People In The World To Sell To, And The Best Thing To Sell To ThemHey, there! What are you up to this weekend? Want to come help me move? No? Of course you don't. Nobody likes to move. We do it because we're forced ...
- How To Do Facebook: A PrimerCreate a Page. Add a cover image. Add a thumbnail. Add content. Ask your friends to like it. Secure your Page name. ...
- I'm Just Not That Into You: The Truth About AltruismOMG -- I'm up for a part in "Star Wars: Episode VII"! Before you get too excited: I'm not quite ready to draft the awards acceptance speech. For one thing, ...
- The Digital Content Ecosystem Is Completely BrokenThis week, I read a column about Ad Block being the new DVR. I read one about digital ad fraud, ad-supported piracy, and non-viewability. I read one about the dire ...
- Don't Be Right And Don't Ask Why: Essential Ingredients For Building A TeamImagine the following scenario: You ask someone on your team to provide you with performance data for a project he's working on. He rolls his eyes. Or this one: you ...
- White House Big Data Report Raises Questions About Kind Of World We Want To Live InBig data is amazing. There are big data projects in cancer research, energy use, traffic patterns, fertility treatments. But so far it seems the biggest use of big data is ...
- Are Perverse Incentives Destroying News?I'm sure you've been following the New Zealand economy extremely closely lately. Who hasn't? Dairy is booming and billions of dollars are being spent on the rebuild of earthquake-shattered Christchurch. ...
- What Advertisers And Content Providers Need To Understand About Human Behavior A survey released on Monday showed that most people are ignorant about the way the Internet works. That wasn't exactly what it said, of course. Conducted by marketing company Gfk ...
- How To Design For All Of Humanity, According to Facebook's Head Of ProductFacebook has rolled out a design update, and, if the comments in my News Feed are anything to go by, it's the end of the world. The new layout is ...
- Mozilla's Eich Reveals Diminishing Boundary Between Beliefs And Business In the face of a major backlash about his 2008 contribution to California's Proposition 8, which banned same-sex marriage, Brendan Eich has resigned as CEO of Mozilla -- less than ...
- Oculus Premature For The Promise Of Equity CrowdfundingIn case you've been living under a rock for the past two days, here's the story so far: in September 2012, a startup virtual reality company called Oculus ran a ...
- Secrets From The Guy With 100 Million YouTube ViewsSomewhere in a little town in Belgium, on a square where nothing really happens, Kris Hoet and his team decided to place a red button. A large arrow dangled above ...
- It's Time To Face The Truth About The Marketing Trap "How many signups did we get last week?" he asked. I flinched inwardly, then told him, anticipating the inevitable. The inevitable was, of course, what I got: dismay, anger, blame. ...
- Three Simple Rules To Dramatically Increase Your Start-up's Chance Of SuccessI was pretty hoity-toity last week. I talked about existential crises, communicating who you truly are, finding those people who resonate deeply with you and forging a joyful connection with ...
