450 results
  • The Truth About Branding, Marketing And Advertising
    The advertising industry is in a state of existential crisis, thanks to technology; analytics; migrating, fickle and/or distracted eyeballs; Netflix and other on-demand services; piracy; privacy; attribution; the decline of ...
  • Good 'Idea Carrier' Essential For Spreading A Message
    The first few times I took my husband skiing, I tried to give him a few pointers. "Keep your chest pointed downhill," I said. "Bend your knees so your weight ...
  • Forget Facebook Likes: It's Time To Return To Fans
    Remember when there was no such thing as a Like? If you're looking for a successful and cost-effective Facebook strategy in 2014, you need to focus on fans. Here's ...
  • Social Media Isn't Winning On Madison Avenue
    You may have heard that Twitter's share price is down. Apparently, annual revenues of $665 million -- an increase of 110% over the previous year -- aren't enough to keep ...
  • It's Not The Government, It's You: The No. 1 Rule For Surviving The Grant Process
    A startup is strapped for cash. Its founders hear about a program whereby they can get some cash. The cash dangles in front of them. It is so shiny. They ...
  • Cheap, Plentiful Tools Don't Ease Startup Pain
    Every time I meet an entrepreneur, I ask them how they're doing. I do my best to make it clear I'm genuinely interested in the answer: looking into their eyes, ...
  • Can Venture Capitalists Not Be Evil?
    "I think I'm just going to become an asshole," David said. "It's obvious girls actually prefer it." David's dilemma came down to a choice between two worldviews. One says it's ...
  • Will Technology Turn Job Creators Into Job Erasers?
    I had always bought the story that Henry Ford paid his workers enough to buy the cars they made. Looks like I was wrong. Turns out his real motivation had ...
  • The Pirate Bay, The U.S., And North Korea -- Or, Catch Me Online If You Can
    The Pirate Bay is once again leading governments on a merry chase around the world. In the past week, it has migrated from Sint Maarten to Ascension Island to Peru ...
  • WestJet Santa Stunt Leaves Sour Taste
    We've all had that moment: the moment when you go against the grain, when you don't get the joke, when you refuse to go along with the meme or you're ...
  • Our Lives, Reduced To Data
    It may or may not be true that, in 1899, the commissioner of the U.S. Patent Office said, "Everything that can be invented has been invented." But surely by now, ...
  • The Value Of Doing Nothing
    I spent a few hours today talking with someone whose job is to do nothing. Let's call him James. To be honest, James' job isn't to do nothing, exactly. Just ...
  • A Plea To UX Designers: Make My Old Age Easy
    This is what it's like when I Skype my grandma: I see she's online. I dial. It rings. She hangs up on me. I dial again. She picks up. She ...
  • The Non-User-Centric World Of Facebook Messaging
    In November 2010, the then-26-year-old Mark Zuckerberg sounded the death knell for email. Email was too slow, he said, and too formal. The youths don't like it. What they would ...
  • IT People: A Call For Compassion
    Imagine for a moment that you are a magician. You have worked hard to become an expert in your craft: making bunnies disappear, sawing ladies in half, reaching your hand ...
  • These Invisible Blind Spots Can Completely Derail Your Work
    These Invisible Blind Spots Can Completely Derail Your Work “Here, stand up against the wall,” said the optometrist. “I’m going to measure your blind spot.” I wasn’t sure what ...
  • After The First Idea, Think Bigger
    In just a few short hours, the curtain will go up on our fourth major TEDx event in my home city of Christchurch, New Zealand. I've been working with our ...
  • Mailchimp Founder Says Love Your Customers, Forget The Funnel
    Have you ever tried Mailchimp? It's pretty awesome, right? It feels good to use: the clean interface, the sensible reports, the cheeky copy ("Prepare for launch! You're about to send ...
  • The Right Kind Of Real-Time Marketing
    Last week, we spoke about the Federal Reserve and the challenges that exist when financial trades are happening in milliseconds. But the financial markets aren't the only arena suffering from ...
  • Fed Offers Wrong Response To Millisecond Heist
    There's a kerfuffle going on. Here's how I understand it: last week, the Federal Reserve announced that it would "not be tapering its bond buying program." This information was released ...
  • Why Facebook Is Dangerous For Kids
    Thanks to sites like Facebook and Snapchat, youth cruelty has access to dragnets instead of fishing poles, nuclear weapons instead of bows and arrows. The words that I was able ...
  • A Modular Cell Phone Begging To Be Built
    Last week, we had a little discussion, you and I. Remember? We talked about cell phone waste and how unnecessary it is to upgrade your device every six months. And ...
  • An Alternate Proposal To Frequent Phone Upgrades
    You don't need a new phone. I know Bill Hader is telling you that you do. Your fingers are all cut up from the cracked screen, your girlfriend has been ...
  • Time For News Organizations To Ban Analytics
    Last week, on a Facebook Page I manage, I posted a link about a woman talking down a gunman to save a schoolful of elementary kids. It got two likes.. ...
  • How To Pay For Friends And Not Influence Anybody
    The finest book I've ever read on how to behave on social media was first published in 1936. It covers everything: customer relationships, brand management, engagement, outreach, and more. Of ...
  • Nothing To Hide: A Short Story
    Pino yawned, removed his Samsung Visions S3, and rubbed his eyes. It was well past midnight and his code was starting to blur. "Time to go home," he said. From ...
  • Alan Cooper's Checklist For Being A Visionary
    "If we want users to like our software, we should design it to behave like a likeable person." So said Alan Cooper, the father of Visual Basic, back in 1999. ...
  • User Interface Is More Important Than You Ever Thought It Was
    Two aspiring young entrepreneurs sat across from us. College students, fresh-faced and wide-smiled. They told us about their product, their market research, their monetization strategy, their global ambitions. And then ...
  • Can The Tech World Beget A Less Bad Form Of Government?
    "Two wolves and a sheep voting on what to have for dinner." "The terrible tyranny of the majority." "The worst form of government, except for all the others." A lot ...
  • The Irony Of Employability
    During an interview by the undergraduate admissions office at the Cornell Hotel School in 1991, I happened to mention that I speak a few languages. "Ohh..." breathed the Dean. "That's ...