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- The True Cost Of FacebookThere are some conversations you just have to have over and over, and somehow this seems particularly true with social media. Take, for example, the idea that companies have to ...
- Through The Elephant's Butt -- Or, The Trinity Of Management There is a tree in Florida called the "strangler fig." It grows in a startling way: a bird eats the fruit, flies up into a tree, and poops. The seed ...
- Yes, Facebook Does Own Your Customer RelationshipsSurely you've noticed. Your newsfeed currently features four topics, pretty much exclusively: updates on Sandy and her aftermath, Halloween pics, political updates -- and requests from companies whose Pages you've ...
- The Iron Triangle: Users, Advertisers, And SpamThere is a Tom Fishburne cartoon from 2008 called "Poser Marketing." It depicts a can of soda, brand unrecognizable, anthropomorphized with arms, legs and a face. There are three hipster-looking ...
- With Great Customer Relationships Comes Great ResponsibilityThirty-seven years ago, my mother started teaching cooking classes in our kitchen. Thirty-five years ago, she formed what has become the Natural Gourmet Institute for Health and Culinary Arts; I ...
- Internet Creates Media Problems, Seeks To Solve Them Have you heard? The days of quality journalism are behind us. The Fourth Estate is in trouble. Newspapers are dying, and have been for some time. TV news has been ...
- Reduce Barriers, Add ValueQuestion: What do YouTube, Wordpress, and Wix.com have in common? Answer: They all exist to reduce barriers to participation. Each one of them can be described by the Colbin Barrier ...
- A Simple Way To Have A Good IdeaI cannot begin to tell you the number of bad ideas I have had. When I first started receiving an allowance, at the age of 10 or so, I had ...
- A Little Bit Of Online EtiquetteDear Reader: It is often (and dishearteningly ) the case, in these modern times, that etiquette is considered unnecessary: an anachronism, a relic. We seem to have agreed to dispense ...
- The Challenge Of Scaling TalentIf you've ever pitched to investors, you'll have heard the same five questions over and over. They're the same questions asked on "Dragons' Den" and "Shark Tank." They're the questions ...
- Maximum Alignment Equals Maximum Success I had breakfast recently with a friend from college who is doing very well for himself. His company deals in public utilities. They work all over the world. I asked ...
- The Luxury Of Analog We received a postcard last week. It looked fake -- or, at the very least, salesy. But in fact it was a picture of some friends, taken by the Thames ...
- Your Next Hire: Chief SerendipitistLet me tell you about Greg. Officially, Greg is a salesman. He works for a computer company, securing significant corporate contracts for data centers. He is very good at this ...
- Stop Asking Permission And BeginWe are permission-seeking creatures. We want permission to act, to pursue, to create, to engage. We look for permission from bosses, civil authorities, spouses, parents. The concept of social proof ...
- Eight Rules About Harnessing Movement1. The movement is not about you. It is not about its leaders, or even about its followers. It is about itself. Like all complex systems, a movement has emergent ...
- When Social Media Isn't The Answer"We need to be on Facebook," they tell me. "Everyone's on Facebook." "Yes," I say, "but you're a B2B company. When people are on Facebook they want to hang out ...
- Stone Soup And The Lost Art Of Storylistening I spend a lot of my time telling stories. When I teach, I use stories. When I consult, I use stories. When groups of us come together to collaborate and ...
- Think Gesture Control Is Cool? Try Thought ControlA good friend of mine works for a radio communications company. Ask him about his vision of the future, though, and he'll sound like he's quoting a science-fiction movie. "We ...
- Test-Driven Development Produces 100 MPG Car For Team WikispeedHere are two characteristics that will give you a major competitive advantage, no matter what your field of endeavor: 1) learning to identify your own assumptions, and 2) learning to ...
- How To Be An EntrepreneurLook up. Lift your gaze from your screen and your device and your social media, and fix your gaze on the Everest you are pursuing. Sear it into your mind's ...
- The Power Of A Goal That Doesn't MatterA few years ago, I set a goal to speak at TED. The goal provoked some interesting reactions from my friends. Richard said, "That's an excellent goal, because of what ...
- As Election Season Gears Up, Technological Assistance Lags Here is the problem: There's a heck of a lot of stuff that's both really deeply important and really difficult to understand. Take politics. When I lived in Denver, I ...
- The Net Was Never NeutralAre you a fan of net neutrality? I'm going to guess that most readers of this column are. Net neutrality, the idea that service providers shouldn't be able to make ...
- Can Social Media Empower Victims Of Abuse?When the movie "Kids" came out in 1995, it terrified me. Not because Larry Clark's portrayal of a group of kids doing drugs and having unprotected sex was so disturbing, ...
- Flame Virus Proves Cyber-Terrorism Concerns Well-FoundedOne of my favorite talks at CeBIT Australia last week was from Russian billionaire Eugene Kaspersky. While the other keynoters offered rosy visions of growth and opportunity, Kaspersky -- whose ...
- Social Change Facilitated By Social Media I'm filing this column from Sydney, Australia, where I spoke at CeBIT earlier this week on how social media is completely transforming the way we engage with each other and ...
- The Definition Of MarketingMerriam-Webster defines it as "the process or technique of promoting, selling, and distributing a product or service." The Chartered Institute of Marketing says it's "the management process responsible for identifying, ...
- What To Do When You Hit A Brick WallIf I asked you to move a brick wall, how would you do it? Would you slam your weight against it until it began to budge? Would you get a ...
- The Birth Of An IdeaIn any given moment, we are surrounded, in vast quantities: millions upon millions of them, crowding and jostling for our attention. Some people become overwhelmed by them. Some try to ...
- The Definition Of An Entrepreneur A few months ago, Inc. magazine taught me that the classic definition of an entrepreneur was coined 37 years ago, by Harvard Business School professor Howard Stevenson. An entrepreneur, he ...
