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- Five Lessons On The New Science Of NewsFrom this column and hundreds like it, you would be forgiven for having ingested the mantra that journalism as we know it is over and print is dead. Social dominates, ...
- New-Media Business Model Just As Limiting As The Old OneIn corner offices around the world, in marbled boardrooms and in whisky bars, they gather: movie executives, trying to figure out how to keep people coming to the movies. Music ...
- For Gay Marriage Debate, Old-Fangled TV Trumps New-Fangled Interwebs Two days ago, New Zealand became the thirteenth country in the world to legalize same-sex marriage. The amendment to the definition of marriage passed through Parliament with 77 "ayes" and ...
- Co-location: A (Not-So) Secret To SerendipityWhen 500 Startups founder Dave McClure visited us a few months ago, he was sporting a t-shirt that said, "GET OUT OF THE BUILDING," in big, Frankie-Goes-To-Hollywood letters. A reference ...
- Data Is The Way To Go -- Except When It's Not In last week's column, I discussed what I called the disturbing dogma of social media. The idea provoked some strong responses (thank you! I'm always grateful for feedback). Traci Browne ...
- The Disturbing Dogma of Social Media Marketing The sun revolves around the earth. The world is flat. Cigarettes aren't bad for you. And we all need to be spending more on social media marketing. ...
- Three Essential Rules Of Human Behavior I screwed up this week. I sent an email that started like this: "So, I was a little bored on the plane..." and then went on to request comments on ...
- One Social Media Rule To Rule Them AllThe other day I was out with my friend Sam. Sam is a very busy guy. He is, shall we say, "in demand." People tend to want a piece of ...
- The Impossible Life Of The Community Manager I sit across from a man with that most optimistic and daunting of titles: Community Manager. He looks haunted. Dark circles under his eyes speak of late nights pinning and ...
- How Curiosity And Self-Direction Can Revolutionize LearningTwo years ago, Sugata Mitra shared an amazing story at the TED conference. Back in 1999, wanting to see how kids who had never been exposed to computers would respond ...
- Insider Facebook Marketing SecretsI love my job. Today I'm filing my column from 38,000 feet, on my way to San Francisco from New York. As usual, I chat with the folks next to ...
- Understanding Your True Business Model Your business model is not always your business model. McDonald's, for example, is not in the restaurant business; it is in the real estate business. The company buys locations and ...
- Gangnam's Billion Earns Peanuts By Analog StandardsLate last year, Psy's disturbingly catchy tune "Gangnam Style" hit one billion views, the first YouTube video to do so. You probably heard about it. You've probably seen the video. ...
- The Aikido Of EntrepreneurshipI have ideas coming out of my ears. They arise in meetings and casual conversations. They crawl around in my head when I am on the verge of sleep, when ...
- Big Data Could Produce McCity DystopiaHave you gotten excited about Big Data yet? Retailers have. Business Insider says "Big Data Can Mean Big Returns In Retail." In the run-up to the holidays, Forbes explained "Why ...
- Ten Internet HaikusThe Spin in which Kaila doesn't rhyme, but chimes in with some sharp observations about the online world. ...
- My New Year's Resolution: Feel Ridiculous More OftenOver the holiday, I spent a week in the Blue Mountains of Australia. A dear friend who lives there took us crystal hunting in a disused quarry. He is an ...
- Geek Plane Arrives, Bringing WisdomGreetings from Middle Earth! That's where I live: New Zealand. Known for sheep and hobbits. Also inventing the jet boat (Hamilton), summiting Everest (Hillary), and splitting the atom (Rutherford). Not ...
- A Social Strategy Is An Experience Strategy"We want people to talk about us on social media." Well, of course you do. "We want to have a digital strategy for connecting with our community." Without a doubt. ...
- Asking The Really Big QuestionsMaking the rounds in my world this week is an essay by Linds Redding: "A Short Lesson in Perspective." Linds, a former ad exec who passed away last month from ...
- What If Your Entire Business Were Opt-In? For the past year, I've been involved with a new venture called Ministry of Awesome (MoA). This nonprofit exists to water the seeds of awesome in our local community: bringing ...
- The True Cost Of FacebookThere are some conversations you just have to have over and over, and somehow this seems particularly true with social media. Take, for example, the idea that companies have to ...
- Through The Elephant's Butt -- Or, The Trinity Of Management There is a tree in Florida called the "strangler fig." It grows in a startling way: a bird eats the fruit, flies up into a tree, and poops. The seed ...
- Yes, Facebook Does Own Your Customer RelationshipsSurely you've noticed. Your newsfeed currently features four topics, pretty much exclusively: updates on Sandy and her aftermath, Halloween pics, political updates -- and requests from companies whose Pages you've ...
- The Iron Triangle: Users, Advertisers, And SpamThere is a Tom Fishburne cartoon from 2008 called "Poser Marketing." It depicts a can of soda, brand unrecognizable, anthropomorphized with arms, legs and a face. There are three hipster-looking ...
- With Great Customer Relationships Comes Great ResponsibilityThirty-seven years ago, my mother started teaching cooking classes in our kitchen. Thirty-five years ago, she formed what has become the Natural Gourmet Institute for Health and Culinary Arts; I ...
- Internet Creates Media Problems, Seeks To Solve Them Have you heard? The days of quality journalism are behind us. The Fourth Estate is in trouble. Newspapers are dying, and have been for some time. TV news has been ...
- Reduce Barriers, Add ValueQuestion: What do YouTube, Wordpress, and Wix.com have in common? Answer: They all exist to reduce barriers to participation. Each one of them can be described by the Colbin Barrier ...
- A Simple Way To Have A Good IdeaI cannot begin to tell you the number of bad ideas I have had. When I first started receiving an allowance, at the age of 10 or so, I had ...
- A Little Bit Of Online EtiquetteDear Reader: It is often (and dishearteningly ) the case, in these modern times, that etiquette is considered unnecessary: an anachronism, a relic. We seem to have agreed to dispense ...
