124 results
  • Better Email Personalization Drives Better Bottom Line
    Email marketers need to move beyond thinking "Today ONLY!" and consider email's role in personalizing the entire customer experience. ...
  • Email Marketers Never Get A Vacation
    I recently spent the start of summer break with my family in Colorado. While I was trying to turn my marketers' mind off and get some much-needed rest and relaxation, ...
  • Painting The Right Picture With Data
    I recently received a letter from my kids' school stating that they had missed too many days this year, threatening that we would have to report to truancy court if ...
  • Recognizing Your Biggest Fans
    In late January, the men's U.S. national soccer team played a friendly match in San Diego against Serbia. As a Serbian family hailing out of Chicago, we jumped at the ...
  • It's Not 'JUST' Email
    There are so many skeptics when it comes to the longevity of the email marketing space. Some believe email will be replaced with social, SMS or push, others believe that ...
  • Does The Zodiac Drive Your Email Program?
    What's your sign? Worst pick-up line ever, right? But if you haven't heard yet, your once go-to answer now needs to change. Turns out everything we have believed about the ...
  • 3 Email Marketing Mistakes To Avoid
    Mistakes happen to all of us, no matter how infallible we believe ourselves to be. Some are big mistakes, some small, some expensive, some of no consequence -- but they ...
  • What Email Marketers Can Learn From Famous Lefties
    Left-handed people are often touted for their creativity-from musicians like David Bowie to inventors like Leonardo da Vinci. Since National Left Handers' Day is celebrated annually on Aug. 13, I ...
  • Why It's Time To 'Unthink' Email
    Deliverability issues, unsubscribes, typos, formatting mistakes are all fears we face as email marketers. As a result, we adapt our creative process to take these fears into account. Instead of ...
  • Content To Keep Email Subscribers Wanting More
    Content is a challenge for marketers today, largely due to our ability to target individuals via email so succinctly. But having the ability to identify these customers and not having ...
  • The 5 Languages Of Email Love
    It's after Valentine's Day, but I'm still thinking about Gary Chapman's 5 Love Languages. If you're not familiar with the concept, Chapman outlines five ways to express and experience love ...
  • Holiday Email Conundrum: When SPAM Makes The Nice List
    As the holidays get underway, it's time for cheer and catching up. Recently, my family and I had the opportunity to spend some time with out-of-town relatives we only see ...
  • Leveraging Email For Pro-Active Customer Service
    Awaiting late delivery of her daughter's Halloween costume, Kara realizes again that email is a great channel to manage customer expectations. ...
  • 16 Things I Learned In 16 Years Of Email Marketing
    As I look back upon my 16+-year career -- largely focused on this great channel that is email - I thought I would share 16 key things I have learned ...
  • Take Your Email Program Back To School With These Fundamentals
    Back to school in the Trivunovic household means getting accustomed to a new routine, checking off items on my children's back-to-school supply list and reviewing their lessons plans for the ...
  • The Best Email I Ever Received
    Many years ago (and I mean MANY), when I started my career in email, I had a mentor whom I still respect very much. One of the most important lessons ...
  • Weaving Micro-Moments Into Your Email Strategy
    A linear customer journey is no longer a reality. Consumers and brands now communicate constantly, fragmenting the path to purchase as never before. Instead of having a few persuasive interactions ...
  • What TO DO With Email Pre-Headers
    Last month, I shared "What NOT To Do With Email Personalization" after an untimely Valentine's Day email hit my inbox, bearing a name that was not my husband's. With that ...
  • What NOT To Do With Email Personalization
    Brands today are looking to create a more relevant experience for their customers. Doing so means relying heavily on accurate data. But not all data is created equal. Over the ...
  • What NOT To Do With Email Personalization
    Over the years, I have experienced my fair share of email content with misinformation: incorrect birthdays, incorrect first name and even wildly wrong product purchases when a brand is following ...
  • You Only Need a Few Good Friends Supporting Your Email Program
    Back in January, I posted the first in a series of email tips filtered through the lens of advice I give my nine-year-old daughter. The first piece of advice was ...
  • The Best Email I Ever Received
    Many years ago (and I mean MANY), when I started my career in email, I had a mentor whom I still respect very much. She showed me some tough love, ...
  • Email Tips Filtered Through The Lens Of Advice To My Daughter
    The kids are officially back at school after an extended winter break due to the sub-zero weather we were having here in “The Region” (that’s what residents affectionately call Northwest ...
  • Work In Your Swim Lane: An Email Plan For What You Can Control
    We are in the midst of the holiday season, which is arguably the most intense time for email marketers. While many of you have your plans for the season well ...
  • What Do You Mean, 'Email Marketers Need Not Apply'?
    It seems as if the marketing world has a new slogan. Once upon a time it was "email is dead," but most have come around to believe that email definitely ...
  • Neglected Email Marketing Tools
    Over the course of a lengthy career in email, I have encountered more than my fair share of email RFPs. Contained within those documents are two indisputable truths: 1) Much ...
  • Your Back-To-School Email Supply List
    Well, it's that time of year again. This year, the school supply list was surprisingly long and detailed, much more so than in years past, down to a very specific ...
  • What's Next For Inbox Placement?
    Today, the "Promotions" tab in my Gmail account looks more like my Pinterest page -- chock full of pictures -- than the text-based email list that I am used to ...
  • Three Myths Of Email Marketing
    There are many common myths about email marketing preventing companies from truly gaining the most from this marketing medium. Here for you, I have highlighted the three myths I hear ...
  • The Anatomy Of A Good Birthday Email
    My birthday has come and gone yet again, time for my yearly assessment of the birthday wishes I receive from the brands I engage with. A birthday message is one ...