124 results
  • Defining Your Key Performance Indicators
    During MediaPost's Email Insider Summit in April, I had the pleasure of sitting on a panel with Chris Marriott (The Relevancy Group, LLC), Florence Ho (Wyndham Worldwide), and Nancy Shaver ...
  • Are Your Click-to-Open Rates On The Decline?
    To plan and drive your email programs forward, it is critical to truly understand the metrics that have been the most meaningful to your programs' successes. But we need to ...
  • Email Marketing, Then And Now
    Recently, my kids asked about what I do for a living. They decided my explanation wasn't good enough, so they did what they have grown accustomed to doing when they ...
  • Big Logic: Putting Logic to Work In Your Email Programs
    Over the course of the last few weeks, my posts have been focused on the concept of Big Logic, versus Big Data, for email marketing. We have identified salient data ...
  • Big Logic: Mapping Your Email Logic
    When email marketers think about logic, they typically jump right to dynamic business rules and how data can drive unique experiences inside their email communications - which is exactly what ...
  • Big Data Or Big Logic: What's Really Driving Email Success?
    The sheer volume of data available to marketers today is astounding, with many more tools available to help marketers track, analyze and take action on that data. The good news ...
  • The Lost Art Of Editorialized Email Content
    I was recently at a client meeting when the inevitable benchmarking questions came up: they were comparing themselves to others in their space. And as that conversation carried forward, I ...
  • A Time For Reflection And Appreciation
    As another year quietly comes to a close, I'm doing what so many others are: reflecting back on my activities and being thankful for what I have. This isn't a ...
  • Implementing Progressive Profiling
    When writing these articles, I want to provide insight while trying to keep the topic engaging and entertaining. Sometimes the points are lost in the fun. In my last post ...
  • Power Ballads That Inspire... Progressive Profiling
    Questions about progressive profiling have been cropping up repeatedly in my recent meetings with brands. Some brands are currently leveraging the tactic and are looking for ideas on how to ...
  • Email: The Ultimate Relationship Channel
    I travel a lot, for business and with the family. And anyone who travels enough knows that inevitably you are going to have one of "those" travel days, when everything ...
  • Is Your Email Team REALLY Working Well Together?
    Many of us have been banging the "break down these walls" drum, and we've seen some progress in the movement against siloed cross-channel initiatives. However, while nobody was looking, our ...
  • What's the Story Behind Your Data?
    Recently, I was chatting with a brand marketer about data she might use to execute lifecycle marketing programs. Some of the data points were basic, like date of last purchase ...
  • Email Reengagement: Is it Time to Say Goodbye?
    Keeping subscribers engaged is a longtime favorite topic of discussion. But over the last few years, as more inbox providers have adopted engagement as an inbox placement factor, the importance ...
  • Do This One Weird Trick To Prevent Email Mistakes This Holiday Season
    While you're in the midst of holiday email campaign craziness, there are so many things competing for your time and attention. It's kind of like those "one weird trick" banner ...
  • Is Channel Attribution Like A Snipe Hunt?
    I recently received an inquiry from a client who wanted to know if push notifications from apps might be cannibalizing his company's email program engagement. It's a question that continues ...
  • Can We All Please Stop Freaking Out About Gmail Tabs?
    Email marketers have been squarely focused on Gmail for nearly a month now. With the recent change in the tabular format of the inbox, marketers are concerned about how this ...
  • Increase the Value Of Your Abandoned Cart Emails
    Most of us email marketers rely on offers to increase engagement and sales. We like to think that we're driving these behaviors strategically, and sometimes even covertly, pulling levers behind ...
  • The Email Marketer's Habit Loop
    In my last post, I shared my thoughts on a book I was reading, "The Power of Habit: Why We Do What We Do in Life and Business," by Charles ...
  • The Consumer Email Habit Loop
    I recently started reading "The Power of Habit: Why We Do What We Do in Life and Business," by Charles Duhigg. Going in, I wanted to tap the information about ...
  • The Gamification Of Email
    I've recently seen a few marketers introduce gaming into their email programs. You can use this technique to effectively drive engagement and motivate subscribers to seek out ways to tap ...
  • Parenting Advice For Email Marketers
    As a parent, I recognized from day 1 that everyone has an opinion about how to care for my children (and discipline them, and dress them and cut their hair ...
  • Avoiding Common Email Marketing Faux Pas
    As email marketers, we are guests in the inbox of our customers. We have been invited to enter into their personal world and, much as you do when visiting a ...
  • March Madness Sweet 16: Your Email Testing Brackets
    March Madness is in full swing for all those college basketball fans out there. I know this because I think my husband may be the biggest Indiana Hoosiers fan I ...
  • Could Your Email Program Benefit From A Diet?
    So it may be a little clichd, but with March and shorts weather finally upon us, it is definitely time to hit the gym and a diet (for me, at ...
  • If Dr. Evil Were An Email Marketing Consultant
    My husband is a big movie lover, one of those guys who can whip out a quote or scenario from some of the most obscure movies at just the right ...
  • What I Learned About Email From My 91-Year-Old Uncle
    My great uncle is 91 years old. He recently moved into assisted living (he needs a little more help these days then the family can support), and so we have ...
  • Go Big Or Go Home -- With Your Email Strategy & Data Smarts
    "Relevance" used to be the biggest catchphrase in email marketing, followed closely by "it depends," which is a favorite among email strategists (especially Andrew Kordek). However, both these terms seem ...
  • The ABCs Of Email Marketing
    It's amazing that it's December already and time for the Email Insider Summit in Park City. Sadly, I won't be there. Thanks to a 50-MPH wind that caught hold of ...
  • Closeness, Not Costumes: Building Successful Marketing Partnerships
    Why do any two entities enter into a relationship with one another? Some do it for reciprocity. Some do it to fill a void. Some do it out of obligation. ...