124 results
  • The Email Marketer's Letter To Santa
    As you may recall from previous posts, my family and I are currently in the process of building a house and are living in a rental during the interim. We ...
  • Is Online Chatter Predicting The Success (Or Failure) Of Your Email Campaigns?
    I recently read a statistic in the Harvard Business Review that researchers who invested in brands based on online reviews did 7.9% better than the S&P 500 index. After studying ...
  • Did Your Email Have A Wardrobe Malfunction?
    It happens to the best of us (even A-list celebs): the dreaded wardrobe malfunction. You put something out there in the world that is best kept under wraps or to ...
  • Learn About HTML Code To Understand What's Possible In Email
    What's the one thing all email marketers should know? The backbone of email marketing is HTML, yet very few email marketers understand what is possible or how to interpret it ...
  • Owning A Moment In The Inbox
    What is the best time of day to send email? That particular question is one that marketers have been asking since the dawn of email marketing. And, inevitably, someone would ...
  • Email Strategies That Get Attention
    The thing about great strategies and approaches to the email channel is that they are very specific and unique to a brand, or even a product line - they don't ...
  • Email Marketing, Forrest Gump-Style
    Anyone who knows me will get a kick out of the headline of today's article, as "Forrest Gump" is one movie I just cannot watch all the way through. Something ...
  • Is Your Email Success Attribution Wishful Thinking?
    As a parent, I would love to believe that it is my influence (my husband's too) on my children that make them smart, funny, confident and just so darn cute! ...
  • Is There Such a Thing as Over-Integration for Your Email Program?
    Wednesday was my birthday, and I spent the day on the road traveling for business. When I finally reached my destination, I was determined to celebrate my birthday. Thankfully, I ...
  • Email Testing: Test To Impress
    I know it's tough to plan a test; it takes a lot of work to generate a hypothesis, create assets and content accordingly, structure the test, send it, and measure ...
  • Plug It, Stick It, Rock it: The New Email Mantra?
    So I am hanging out on Captiva Island, Fla., this week at MediaPost's own Email Insider Summit. I have been attending these summits for many years now, and there are ...
  • Put A Pin In Your Email Program: Tactics For Integrating Pinterest
    The ability to leverage the email channel to build and grow a Pinterest presence is a relatively easy task to accomplish. Here are a few quick tricks and "good-to-knows" about ...
  • The Unofficial Matilda Jane Email Marketing Focus Group
    I am a sucker for a good "at home" party. I go prepared to buy cooking stuff, food, makeup and now, apparently... kids clothes. A friend of mine recently invited ...
  • What Grade Is Your Email Program Entering?
    So today was the day -- the day that I got my 4-year-old twins registered for kindergarten. My youngest, my babies, were growing up. Where did all the time go? ...
  • Survey Says, Think Before You Send Just Another Email
    It's the age of the customer survey, or so you would think given the sheer volume of them cropping up in my email lately. The need for feedback and customer ...
  • Four Signs Of A Dysfunctional Email Program
    A friend of mine recently shared with me an article that her office was sending around. Titled "7 Signs of a Dysfunctional Company," it was distributed by her company's executive ...
  • Timeless Email Marketing Quips From The White House
    As we head into February of a presidential election year, there's no doubt that the political season is in full swing. And with the State of the Union address, primaries ...
  • Welcome To The Beginning Of Email Marketing Conference Season
    Ahh, it's that time of year again. The time when we look at our travel schedules and realize that it is Email Marketing Conference Season! The season kicks off with ...
  • Will Your Email Marketing Be Socially Inept This Year?
    There are so many ways one can "optimize" an email program. Depending on the maturity of your email program, your product or even your company can drive the needs of ...
  • Does Google Have A Love/Hate Relationship With Email Marketers?
    I am intrigued by the revelation that Google is testing email subscriptions within its paid search results. And it looks like the company is starting with Honda. There is conjecture ...
  • Is 'IT DEPENDS' The Answer To Your Email Questions? Some Musical Responses
    At MediaPost's Email Insider Summit this week, a number of interesting conversations were held, presentations made, panels put together (as always), and tweets tweeted. One of the conversations early on ...
  • The Top-Five Things Email Marketers Should be Thankful for This Holiday Season
    Like many of you, I gorged myself on Thanksgiving Dinner yesterday -- only to be left sleepy and desperately not wanting to attack the mound of dishes that lay ahead. ...
  • Are Email Marketers Leveraging The Take-Away Close?
    The "take-away close" is not something I learned about from my days as a marketer, but from my tenure as a mother. My husband, a sales guy at heart, used ...
  • Do Email Marketers Just Not Care? DO NOT REPLY
    While we all think about opens and clicks as engagement metrics, inbox providers also consider "reply" an act of engaging -- and we often overlook it, blatantly. We pride ourselves ...
  • The Appraisal Of Your Email Delivery
    Appraisals. Hmph. I am very much over assessments, appraisals, valuations -- pick your term. As many of you may remember from my previous articles, I have my house on the ...
  • Email Marketing And The Art Of The Garage Sale
    This past weekend I held a garage sale with a dear friend and neighbor. It was the first garage sale I had done in 20 years, and I will not ...
  • When Advice Goes Stale: Outdated Best Practices?
    I do a lot of travel for work, where I often get the chance to discuss email marketing best practices with experts from other areas of digital marketing who have ...
  • Am I Being Spammed by My Priest? A Lesson in Email Acquisition Practices
    In July, my family celebrated the Serbian Orthodox holiday Slava. As we prepared for dinner, the priest came to our house and blessed the food and our home. The preparation ...
  • What Type Of Email Marketer Are You?
    As we look at how email marketing programs have evolved over time, we often stop, scratch our heads and wonder, "Are we still talking about the same best practices we ...
  • How is Selling a House Like Email Marketing?
    A few days ago, my husband and I officially put the "For Sale" sign in the front yard and buried the St. Joseph statue in hopes that we can sell ...