124 results
  • Email According To 'Good Housekeeping'
    I was on a flight the other day and was thumbing through a stack of magazines from the last month or so (airplane time is mindless, magazine reading time for ...
  • For Mom & Pops To Big Brands Alike, Keep Targeting Right
    Most marketers do not like talking to consultants and strategists about their programs, because inevitably the answers are always the same:it depends. There are so many factors that go into ...
  • Breathing Life Into Email Lifecycle Messaging
    Ready for yet another article on being relevant? For more than 10 years now, we have been talking (as an industry) about achieving relevance in our email programs and really ...
  • Mediocre Email? Don't Bother
    Today has been one of "those" days. You have them -- you know you do. The day starts with Internet issues, evolves into computer issues, and then, coupled with traffic ...
  • What? No Birthday Hoopla? Four Reasons Email Marketers Should Help Me Celebrate
    So, this week was my birthday, and in a birthday note from my daughter, I learned that I am "16 feet tall, weigh 40 pounds and am 65 years old" ...
  • Dear [Email Marketer First Name], Hold Your Breath
    Let's face it, I am an uber-user and big fan of email of all shapes and sizes. I've been in the space for years (I was recently reminded that I ...
  • Don't Ask What Their Open Rate Was
    More times than not, I sit at conferences and seminars and hear many of the same questions asked: "Do you have deliverability issues at AOL?" "What is your average open ...
  • Email Marketing: Totally Rockin' the '80s Hair
    As many of you know, I often use my average, everyday life as inspiration for my continued and ongoing muses about the email space, and today is no different. My ...
  • Does Your Radio Make You Feel Old?
    Since I work from home, I don't really spend a whole lot of time in the car. But I recently had a stint where I had a lot of driving ...
  • Stop the Insanity! Avis Did
    Insanity is often described as doing the same thing over and over but expecting a different outcome. How is that different than what we've been doing in the email space ...
  • I'm Making Some Changes To Those Resolutions -- I Can Do That, Right?
    It's January -- our time to turn over a new leaf, conceive and commit to a better version of ourselves, and to accomplish big things. Typically, we make these resolutions ...
  • This Just In: Email CAN Make Your Marketing Program Suck Less
    Email is a terrific channel -- everyone wants to use it to drive more exposure and success for their marketing programs. And when that success is realized, it is these ...
  • Does Email Need Something 'New' In 2011?
    As I kick off the 2010-2011 conference "tour," I've been preparing a lot of content and talking to a myriad of email marketers across a number of verticals -- all ...
  • A Plan? Who Needs a Plan?
    Most email marketers' days are probably spent either fielding last-minute requests to send an email to support an existing program that is under-performing. or as an after-thought. Whatever your situation, ...
  • Would You Rather...
    If you've never experienced a round of "Would You Rather..." at a party, bar or local friendly gathering, then here's your chance. While the questions won't be as fun as ...
  • Has My Email Career Really Been A Waste?
    Over the course of the years, I have penned a lot of content about the email space. In doing so, I have received both positive and negative comments about the ...
  • Now I've Gone And Done It
    I have three-year-old identical twin boys and a five year-old daughter. And as you can imagine, bedtime around our house can be, ummm... chaotic. So to avoid the imminent cries ...
  • Does Size Really Matter?
    List size, list size, list size -- as much as I hate to say it... yes, size does matter. The harsh reality for most email marketers is that many of ...
  • Does Your Email Need A Little Soul?
    We all have tasks we need to accomplish to make our organizations successful -- but when you are competing in the inbox for your subscribers' attention, considering the subscriber can ...
  • Claiming Email Bankruptcy
    It's summertime, and I am ready for vacation! Good thing I have one planned and will be heading out shortly, but what vexes me about the entire thing is that ...
  • R.I.P., My Dear Email -- You Will Be Missed
    Don't worry, folks, this is not another one of those "Email is dead" sound bytes, I promise. But since the ultimate goal-setting exercise is to write your own obituary, I ...
  • How Did I End Up Here?
    I was recently speaking to a college marketing class about the wonderful world of email marketing. During the lecture, the overwhelming question from the students was, "How do we get ...
  • Confessions Of An Email Marketer -- Or Three
    Today, I'm sharing with you the confessions of email marketers that I have had the pleasure to work with over the course of the last 8+ years, and the implications ...
  • 25 Things Email Marketers Don't Seem to Know -- But Should
    I've been doing a good bit of travel lately, and I often struggle with the age-old battle of how to spend one's time on a plane: do I catch up ...
  • Facebook: Friend Or Potential Freak-Out?
    I have come to terms with the fact that not everyone's intentions are as honest as mine when it comes to Facebook (or anything on the Web, for that matter). ...
  • The Email Humanitarian Effort
    What happened in Haiti is devastating on so many levels, and you can't venture far from your favorite media channel without hearing updates and news. Generosity and support are pouring ...
  • Have You Heard About The 'Sh*t' Folder?
    We talk a lot about whether our email programs are making it to the inbox or to the bulk folder -- but have you ever stopped to think about what ...
  • I'm Calling Your BS
    As the year winds down, marketers seem to be doing two things: planning for next year's successes, or making excuses for not being able to do more with their email ...
  • The (Email) Things That Make Me Go Hmmmm...
    As an email marketer, there isn't a day that goes by that I don't sit at my desk, look at my email and scratch my head in absolute bewilderment -- ...
  • Maybe You Just Aren't Good Enough for Them...
    My friend "Mary" is a single mom on the dating scene. Given that she is a single mom, she doesn't get a lot of dating practice, but she tries to ...