12,505 results
  • MediaPost Announces Its Marketing Automotive Awards
    The MediaPost Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing. Last year was a fantast ...
  • Cadillac Says 'Don't You Dare' In New Campaign
    Cadillac says it will have a total of five-and-a-half minutes of airtime, before and during the awards show, including four minutes during the show. There will be a total ...
  • Study Sees Digital Divide For CPG In APAC
    A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital commerce. But CPG, especially grocery, isn ...
  • Vans' Excellent Adventure With Josh And Dan
    "Damn, Daniel." Yes, I said it. If you saw the Vines, or the coverage of this, you know that I am doing exactly what I'm supposed to do: driving viral ...
  • New York City Salt Law A Setback For Chains
    The National Restaurant Association is castigating the New York State Supreme Court's decision to uphold a New York City regulation requiring restaurant chains to label menu items containing more th ...
  • Whole Foods Goes Truckin' In Austin
    Whole Foods Market wants to experiment with new culinary concepts and evaluate collaborations with chefs and supplier partners. That screams "food truck." The company will do just that: a fo ...
  • Be Brave In The Attempt: Special Olympics Grand Sports Marketer Of The Year
    The Special Olympics World Games Los Angeles successfully hosted from July 25 to Aug. 2, 2015, some 7,000 athletes and 3,000 coaches representing 177 countries, 30,000 volunteers and an estimat ...
  • Virgin Galactic Is Beautiful, But Is It Safe Enough?
    Virgin Galactic's new SpaceShipTwo, unveiled this week, is the first real (near) space program for paying tourists. But casting a shadow is the devastating Virgin Galactic test flight accident la ...
  • High Times For Colorado Pot Tourists, But Can They Handle It?
    Marijuana legalization has spawned a tourism industry that guarantees real buzz: Pot without penalty is bringing in marijuana enthusiasts from other states. Nearly half of visitors polled in surveys commission ...
  • Chevrolet Says 'Love' With Facebook Reaction
    The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like the trailer for a horror movi ...
  • Could Chipotle's Woes Benefit Whole Foods?
    Chipotle's food safety scandal could have an upside for Whole Foods Market, per Bil Kirk, who covers food retail stocks for RBC Capital Markets. In a new report, he writ ...
  • Instagram Gets Over 200,000 Advertisers Post-Expansion
    Last June, Instagram had just a few hundred advertisers. Than it announced it would roll out a new suite of tools, and lift restrictions on who could advertise. At t ...
  • Famous Dave's Gets Famous Dave
    Dave Anderson is back at Minneapolis-based Famous Dave's, the chain he founded there in 1994. Over the past six months, the company has made numerous changes under newly appointed C ...
  • Acura Set To Debut 2017 MDX At NY Auto Show
    After giving us a tease of its new styling direction with the Precision Concept at the Detroit Auto Show last month, Acura is about to show us what that actual ...
  • Beard Awards And Burgers? In The Same Breath?
    The upscale burger officially happened in the 1990s with Chef Daniel Boulud's db Burger of short rib and foie gras. Finally, another step forward: the inclusion of Superiority Burger ...
  • Hasbro Turns Its Sights On Girls
    Having captivated boys with its Star Wars figures, Hasbro Inc is turning to Disney Princesses and the launch of its first animated movie to arrest a five-quarter slump in sal ...
  • Lexus, Porsche, Buick Are Big Reliability Winners
    According to the J.D. Power 2016 U.S. Vehicle Dependability Study (VDS), problems with audio, communication, entertainment and navigation (ACEN) account for 20% of all customer-reported problems. ...
  • KT Health Rolls Out Tape For Olympics
    KT Health is very actively marketing its kinesiology tape product in advance of the 2016 Olympics in Rio de Janeiro. In January, KT Health signed veteran marketing executive Russell Schleid ...
  • Rare Good News For VW AG As Audi Topples Lexus In CR
    In spite of sibling brand woes, Audi seems to have avoided being drowned in backflow from Volkswagen AG's diesel engines. It took the top spot in "Consumer Reports"' latest annu ...
  • Under Armour Sprints From TV, Following Gen Z
    Under Armour's new brand campaign launches Tuesday. But the TV spend will be down, as the Baltimore sports gear company shifts to digital. Under Armour's SVP of brand marketing, Adrien ...
  • Siemens Launches U.S. Brand Campaign
    It's called "Ingenuity for Life" and shows how Siemens technology impacts society. The campaign, via the New York office of Ogilvy & Mather, includes print, online, video and social medi ...
  • Delta Air Lines Taps Union Square Hospitality
    In the brutal war for premium-class flyers, Delta Air Lines is counting on food. The carrier, looking to up its gastronomical game in first class, or Delta One, has stru ...
  • February Is Looking Good For Automakers
    As long as gasoline prices are low, there is no stopping "go" when it comes to car sales. Thanks to compact cars and SUVs, autos have been moving off lo ...
  • Papa John's Names Muldoon Chief Ingredient Officer
    Papa John's International Inc. has promoted Sean Muldoon to chief ingredient officer. Muldoon, who had been SVP, research and development, quality assurance and supply chain, will oversee those same functio ...
  • Bowie's Last Album, 'Blackstar,' Goes Instagram
    David Bowie's final album, "Blackstar," came out just two days before the artist's passing. He gave InstaMiniSeries access to the songs ahead of the release to transform the tunes in ...
  • MLS, Alex Morgan Get Their Hands On Tag Heuer
    Major League Soccer has signed a long-term partnership naming luxury sports watchmaker TAG Heuer official watch and official timekeeper of the league. In addition, TAG Heuer becomes the official timekeep ...
  • VW Teases 'Trendy, Affordable' SUV Concept
    Volkswagen's product line-up has a big hole in it, though nothing so big a couple of new SUVs couldn't fill. The German maker has already laid out plans to laun ...
  • Domino's New Ad looks Like A Car Ad, And Is
    Domino's Pizza has a new campaign that looks a lot like a commercial for a cool new sub-compact with a built-in oven. It's the DXP, the specialty "delivery expert" c ...
  • Stop The Car, I'm Getting Out
    Except for one brief, unfortunate interlude, I have covered the automotive beat for the past 16 years, give or take. Like most of my professional jobs, I fell into ...
  • Jeep, Dodge Roll With Batman, Superman
    The effort also involves a special edition vehicle, the 2016 Jeep Renegade Dawn of Justice Special Edition car. The campaign kicked off Feb. 22 with a 30-second TV and digit ...