995 results
  • Schwab Bungles Its Appeal To The Heart
    I have few strong feelings about Charles Schwab (or any other investment/banking/planning/insurance entity), but its continued efforts to forge a bond and position itself as the great protector of family ...
  • Brawny's 'Strength' Deflates Gender Cliches
    Brace yourself, people, because I’m about to unleash a take so blindingly, volcanically hot that MediaPost has put retinal specialists and magmatologists on retainer. I’m not joking. Don’t read the ...
  • Mega-Controversial PSA: 'Caregiving Isn't Easy'
    I had a difficult time determining whether "Tougher Than Tough," an Ad Council PSA released this week that extols caregivers, was real or "SNL"-lite parody. ...
  • Marriott's Snap-Adventure Ducks Millennial Stereotypes
    I really dig a new Marriott campaign that leverages the smart cellular computer phone technology. ...
  • New-2-U Video Critique Classiq: Father's Day 2014 Dad Vids
    I'm otherwise occupied this week, so for your reading pleasure and our sales department's commitment-keeping here's an oldie-but-okayie from the archives. ...
  • Airbnb's Home Videos Overplay The Family Card
    I pity mobile-era brands like Airbnb. Or maybe I should say that I pity the people tasked with marketing them. ...
  • ESPN Starts Having Fun Again With 'Outside the Lines' Send-Up, 'Different World' Homage
    You know who's having a cool, stealthily viral last few months? ESPN. ...
  • Walmart Brand Films? Sure, Why Not.
    Turns out that Walmart is feeling a little differently about itself nowadays. Based on my experience that night, there appears to be a push to upscale the brand a ...
  • Diesel's 'Make Love Not Walls,' Deconstructed
    In "Make Love Not Walls," Diesel sics its skinny-jean army on the notion of walls. It is everything you'd imagine, and yet still more. ...
  • Videos For "Grown-Up Children's Stories" Terrify And Delight
    The first in a series of videos previewing "Stories For Ways and Means," an anthology featuring stories written by musicians like Tom Waits and illustrated by painters who I presume ...
  • California Lottery's Mentorship Campaign Is All Kinds Of Wrong
    "Back to the Start" is a new mentor-riffic campaign from... the California Lottery? That can't be correct. The California Lottery, as I understand it, is a lottery. Let me do ...
  • 'Sexy' Mezquila Brand Vids Border on Whitesnake Territory
    Hagar has teamed with fellow polarizing frontman Adam Levine to produce/promote Santo Mezquila, a high-end spirit that melds the tar-pit aftertaste of mezcal with the decision-making-impairment faculties of tequila. ...
  • 36 Sentences About 32 Super Bowl Ads
    In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentences about 32 Super Bowl ads. Happy early Ad-Nerd Prom Day, everyone! ...
  • Video Critique I-Team Answers Question Nobody Asked: Why Don't Supermarkets Do More Branded Video?
    Why isn't Uncle Giuseppe's, or any other grocery chain, more invested in brand video? ...
  • Smarty-Smart GE Flaunts Its Science Savvy With 'Unimpossible' Stunts
    I don’t care what the incoming heads of the EPA, CIA, FDA, NIH, NSA or Departments of Energy, State, Health and Human Services, Commerce, Education and Interior have to say ...
  • Do Not Take 'Short Journeys' With Cadillac
    Cadillac's "Short Journeys" is pretentious to the point of self-parody, the latest automaker content foray to conflate mindless brand gloss with film-school-grade substance. ...
  • Runkeeper Stresses Inclusivity In 'I Am A Runner'
    I can say without exaggeration that I consider Runkeeper one of the most indispensible tools in my day-to-day existence. I've been using the app to track my daily scampers around ...
  • What I Learned From The Year's Most Watched Brand Videos, 2016 Edition
    Here's my annual guide to the year's ten most viewed brand videos, as measured by the good folks at Visible Measures. As in years past, we rewatch the videos and ...
  • Amazon Botches Drone Delivery Debut
    I could not be more geeked up for the era of drone delivery. Sure, drones might invite the occasional unwelcome rendezvous with utility wires and prove less than reliable during ...
  • 'Save Our Snowmen' Is Advocacy At Its Least Essential And Effective
    "Save Our Snowmen," produced by the well-meaning folks at Cool Effect. It addresses one of the few issues about which I am humorless, myopic and patently unable to comprehend any ...
  • Spotify Goes After Novice Streamers With 'Drawn And Recorded'
    Of all the streaming services, Spotify is the only real option, right? Apple Music and Tidal have limited catalogs and interfaces that are about as intuitive as a first-gen Z ...
  • Sainsbury's 'The Greatest Gift' Isn't Worth Giving
    Marketers have been in Christmas mode for a solid two weeks now. We've reached the point where the local waiting-room-rock radio station comes across as disciplined and humane by waiting ...
  • Gillette Graciously Underwrites Rogue One Commercial
    With the recent debut of "Every Story Has a Face," Gillette becomes the first marketer to get in on the Rogue One action. The clip kicks it Memento-style, commencing with ...
  • Doers Do-Off: Chevron Outflanks Advil And People Magazine
    Indeed: brand marketers have taken to strip-mining the land for inspiring people and their stories, those that can be presented during the best and worst of times. ...
  • The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport
    The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness ...
  • Chatbooks' Get-to-Know-Us Appeal Is Catnip For Overburdened Parents
    In the enigmatically titled "Stop Wasting Hours Making Photo Books. This One Takes 1 Minute," Chatbooks hits that note with authority, practically writing off parents ("imaginary moms") who have hours ...
  • Shinola's Love Letter To Detroit Is All Heart
    Shinola balances the tenor of its appeal adeptly; its Detroit is real and vital. ...
  • Prada's Literary Ambitions Fall Flat In Video Realm
    Prada has extended the program into the video realm. The brand gang handed off the four winning stories, all roughly centered around the theme of "Illuminations, Shadows and Mirages," to ...
  • Tylenol's Dad-Rock Paean Shortchanges Its Subjects
    Produced by the New York Times' T Brand Studio on behalf of Tylenol 8 Hr Arthritis Pain (and hosted by the Times), the video assembles 13 arthritis-afflicted musicians ("who never ...
  • Lowe's 'Weekender' Radiates Do-It-Yourself Bliss
    My first stop for video salvation was down the digital freeway at Lowe's, which debuted a multipart home-improvement-for-mouth-breathers series, "The Weekender," in late summer. ...