995 results
  • Starbucks' "Upstanders" Craves Piety By Association
    In the 10 "Upstanders" clips, Starbucks lectures us about "ordinary people making an extraordinary difference." ...
  • Spike Jonze Clip For Kenzo Is An Act Of Viral Desperation
    Ah, normalcy. The weather has started to turn. The kids are somebody else's problem during the workday. And marketers have reemerged to charm and delight us with brand-video plays set ...
  • Birbiglia, 'Don't Think Twice' Cast Deconstruct Viral Videos in 'Viral Video'
    As the proud owner of young children, I don't do anything ever. Among the few exceptions I've made to this "policy" was for the third of Mike Birbiglia's one-man shows, ...
  • Philips' Elvis Act Not Ready For the Stage
    In today's brand video, a would-be Elvis impersonator achieves personal and physiological salvation with a big assist from his Philips Health Watch. ...
  • Budweiser/Jared Leto Venture Into 'Great Wide Open'
    Is this a first? In "Great Wide Open," a Budweiser-backed docu-series directed by Jared Leto, there are more sightings of Red Bull's logo than there are of Budweiser's. I coun ...
  • Inspiring Olympic-Themed Inspiration Inspires Marketing
    The Olympics commence tonight, and you know what that means: It's time to get inspired by inspiration! ...
  • Philosophy Muddles The Middle-Age Mindset
    That's why I responded so positively to the premise of Philosophy's "Welcome to the Age of Cool," in which Ellen Pompeo smirks off all sorts of stereotypes about the acceleration ...
  • Best Buy's 'College' Humor Undermines Brand Offering
    It'd sure be swell if Best Buy decided to focus its branding efforts around its first-rate customer-support infrastructure, rather than dabble in teen-targeted silliness like "Best Buy Presents: How to ...
  • ABCd's 'Newborn Moms' Raises The Bar For Minimalist Content Plays
    I dig everything about ABC's new ABCd Originals slate of quick-hit digital series, and especially "Newborn Moms." ...
  • Chipotle's Premature Return to Brand Land
    Chipotle clearly thinks it's time for everyone to move on. Indeed, if there's anything to take away from "A Love Story," which debuted on Tuesday, it's that Chipotle believes the ...
  • Reader Request Day: "The Myth Of Orpheus And Eurydice"
    An unusually high number of y'all - several more than I can count on a single regulation-size thumb - believe that I should focus my imposing gaze and steely intellect ...
  • More Skewering, Smearing And Trash-Talking Of The Competition In Brand Video, Please
    Taken a step further, when did the notion of competitiveness, the sizing up and subsequent knocking down of the competition, become so distasteful to brand marketers? Is it because we-is-better-than-thems-is ...
  • A Call To Ban Mawkish, "Like"-Bait Father's Day Videos
    So who's going to win the 2016 Father's Day Awwwwwww!-Off? I present to you the three "best" candidates. ...
  • Optimum Busts A Move
    Anyway, my glee with Optimum after this year's renegotiation prompted me to check out "The Unmovers," the company's first true branded-content effort. ...
  • CVS's Long-Receipts Eulogy Rewrites History, Sort Of
    Overlong register receipts, a scourge which CVS boldly confronts in a pair of videos that debuted this week. ...
  • Triscuit Snacks On Empty Inspiration
    Sadly, just as Triscuits are uninspiring to gobble, so too are its brand videos to watch. ...
  • United's "Big Metal Bird" Soars (Sorry)
    United employees - sound the segue siren! - appear to receive plenty of training for just this sort of situation. That's the big takeaway from the supremely likable series of ...
  • Duracell's Hearing-Loss Appeal Is Tone-Deaf
    So I had to watch Duracell's "Stay Connected" clip a few times to make sure I accurately assessed its tenor. The video features the travails of a 50-ish dude with ...
  • Gwyneth And Peyton Give Brand Video A Whirl
    Remind me again: Why am I supposed to hate Gwyneth Paltrow? ...
  • The Real Moms Of Organic Valley Kick Ass
    Organic Valley's "Organic Balance: Real Morning Report," opens on three women in beautifully appointed living spaces, one indulging in some early-day yoga, another journaling in her "journaling nook" and the ...
  • New-2-U Video Critique Classiq: Trump Magazine Basks In The Humility Of Its Titular Inspiration
    Hi, everybody! For this week's dip into the Video Critique archives, let's take a bit of a detour... into the archives of my previous MediaPost column, "Magazine Rack." Remember magazi ...
  • Mountain Dew Marketing: Still Terrible
    My thinking was that if I can derive actual enjoyment from a Justin Bieber song, perhaps I might also unearth new merit in other brands that have long appalled me ...
  • Affecting Charles Schwab Vids Prompt A LD Apology
    I present a pair of Charles Schwab "Why This Road" videos for your consideration. ...
  • Levi's 501s Documentary Is the Gunnysack of Brand Vids
    So why is it that getting through all 18 interminable minutes of "The 501 Jean: Stories of an Original," a documentary that traces the evolution of Levi's 501s and attempts ...
  • A Tissue Is A Tissue Is A Tissue Is A Tissue
    The elevator pitch for the series, unified under the "#ShareKleenexCare" banner, is "nice people being nice to people who have been nice to them." ...
  • The Second Sound Barrier Breaks New Ground In Selling Smells
    That must've been the dilemma faced by Robert Graham, a clothesmaker of fashion-world repute but unknown to those of us who buy socks at Costco. For the brand's most recent ...
  • Vice, The Last Of The Media Brands
    For younger media consumers raised on the Internet, Vice is synonymous with authenticity. They'll go where Vice goes; Vice makes it easy for them to do so, courtesy of a ...
  • Lyft 'Borrows' Pepsi Undercover-Celeb Bit, Poorly
    How long a memory do you suppose most of us have for stuff we saw on the Internet? A couple of days, maybe? I'm not including myself in this calculation; ...
  • Fashion Week From Afar Is Still Fab
    Let me share the three clips that most vividly transported the magic from the runway to the wood-like surface upon which my computer rests. ...
  • Hall & Oates Bring Out The Best In Brands, Naturally
    What's the official record for number of brands simultaneously boosted, burnished or otherwise bettered by/in a single video? Maybe two? ...