995 results
  • Calm Down, Buick!
    Umpteen years into my "career," I believe I have sussed out my first-ever real-ish, zeitgeist-galvanizing trend - and it's a media/marketing one to boot. I've chosen to call it "De-Expectationi ...
  • The Drone Racing League Makes Its First Mainstream Play
    Something as low-octane as the Drone Racing League failed to pique my interest. I mean, super-futuristic unmanned aircraft piloted from afar through tight-cornered courses by headset-equipped gunners, set to the ...
  • Axe Trades Innuendo For Cultural Cachet - No, Really, It Does
    Readers of this column might remember the events that transpired when I was last left alone with the kids. Were there violations of municipal sovereignty? Perhaps. Did the National ...
  • Creative All Star: Sam Cannon
    Before he became one of the digital world's most in-demand gurus, Razorfish North American creative lead Sam Cannon wrote about music on the Internet. While he found it fulfilling creatively ...
  • Creative All Star: Pierre Lipton
    There are any number of origin stories in which individuals happen into the realm of advertising/media by sheer chance. Pierre Lipton's is not one of them. ...
  • Creative All Star: Scott Lindenbaum
    Scott Lindenbaum, Deutsch's SVP, digital planning director, begins a conversation about his evolution into one of the digital world's preeminent media minds with a broad, innocuous statement. "It's been a ...
  • A Plea To GMC: Just Show Me The Big, Pretty Truck
    I watch football differently than I once did. I used to shut out all distractions not involving aorta-constricting foodstuffs, because watching football was an experience as pure and beautiful as ...
  • New Year, New Larry, New Cleaning-Thing-Video-Dealie
    Primarily marketed outside the US - take that, Toby Keith! - Cillit Bang products are billed as a miraculous, mystical whole-house cleaning solution. Spray some Cillit Bang potion on your ...
  • What I Learned From The Year's Top Brand Videos, 2015 Edition
    So yeah, it's time to do our annual look back at the year's top 10 brand videos, as statistically and mathily quantified by the good folks at Visible Measures. ...
  • It's New 2 U: Critique Classiq: Kony 2012, Revisited
    Welcome to another edition of "It's New 2 U: Critique Classiq." It's an attempt to monetize old crap... I mean, give a fresh audience to a "Video Critique" column that ...
  • Star Wars: The Force Awakens Marketing Tie-Ins, Ranked
    While I appreciate marketers' enthusiasm to sidle up to one of the few can't-miss entertainment properties out there, they've pressed too hard on this new Star Wars - especially since ...
  • Bruuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuce
    It appears that after many false starts, Team Springsteen has figured out how to use the Internet - and particularly video - in a manner that makes its pre-release push ...
  • H&M's Katy Perry Holiday Vid Redefines The Notion Of 'Subtlety'
    It's Thanksgiving week, welcoming the launch of H&M's Katy Perry holiday video: "From the Makers of Happy & Merry H&M Presents Katy Perry." ...
  • Angel Soft's Emotional Appeal Can't Transcend Product Category
    Angel Soft popped into my Twitter feed, promo-tweeting news of its most recent brand video. The clip, "Grander Parents," is quite odd, not so much in execution as in appro ...
  • Larry's La La La Like-a-Thon
    Beyond the cheapo ads that trail me around the Internet, however, Mack Weldon hadn't done a lot of marketing before the debut of its "Customer Emails with Matt" series late ...
  • Ford, Chevy Vie For Superfamily Supremacy
    Ford and Chevrolet, are coming for me on other platforms. Their presence arrives in the form of a web series, Ford's "Finding Peace in the New 2016 Ford Explorer," and ...
  • Coca-Cola's Anti-Bullying Salvo Beats The Alternative, I Guess
    As I understand it, many schools no longer permit the sale of soda in cafeterias or vending machines. Is that right? If so, Coca-Cola's new brand video, in which it ...
  • Please Send Back To The Future Back To The Past, Please
    You can imagine how I feel about the rampaging, levee-overwhelming torrent of Back to the Future nostalgia that culminated in Wednesday's celebration of the day to which Marty and Doc ...
  • REI Reaches Rare Peak With 'Frank And The Tower'
    Frank Sanders is the subject of the REI-backed "Frank and the Tower." The 12-minute-long film, which debuted this week, details Sanders' years spent in the shadow and on the serrated ...
  • State Of The Sellout 2015, Dylan Edition
    Celebrity sells (or so read the headline of today's DUH Daily) and attention-craving brands are more desperate than ever to sidle up to any personality who can give them a ...
  • Sports Illustrated/WebMD 'Comeback' Debut Is A Dud
    I am incapable of shaking the habit of reading "Sports Illustrated" every week. I admire that SI continues to push back against the prevailing media headwinds -- and quite enjoy ...
  • Stop The Presses/Pixels: Hotel Chain Has OK Taste In Music
    I couldn't be happier to learn that my business-travel hotel of choice has modestly progressive taste in music. That's the main takeaway from three brand videos recently debuted by Renaissance ...
  • Deciphering LD's Notes to Self
    Today's column will be an interpretive exercise of sorts. I will sort through the scraps on my desk and attempt to make sense of the jottings thereon. Then I will ...
  • Depp And Dior, Deconstructed
    Alright, no time for a beat-around-the-bush/mock-own-hair-and-obliviousness-and-inability-to-match-socks intro here today. There's another haute couture brand video and, like the ones that came before, it plays like a combination of a Saturday ...
  • Let Facebook Be Your Chair, Bridge, Universe
    Hi, everybody! I'm out this week, so welcome to the first edition of "It's New 2 U: Critique Classiq." This one is from October 2012 - a time of innocence, ...
  • I Miss My MTV
    I just finished reading "I Want My MTV," a book so briskly paced, super-informed and volcanically entertaining that it makes the Hunter S. Thompson oeuvre look like a government air ...
  • Tommee Tippee's #ParentOn Opens the Daddy Floodgates
    The clip's genius is its simplicity. It consists of a 75-second close-up on an infant's super-ninja-adorable face, which is framed by a hoodie so puffy and comfy-wumfy that I plan ...
  • Chevron's Feed-Clogging Videos: Worth The Bother?
    Chevron, which has plenty of coin to spend on self-insertion into the Twitter feeds of mumbly shut-ins who like baseball, Bruce Springsteen and not much else. Chevron's videos find me ...
  • Converse, Austin Drafthouse Bring The Cool
    The Converse video, in support of its reconstructed Chuck Taylor All-Star model, does exactly nothing a sneaker ad is supposed to do. It doesn't depict sweat-misted jocks levitating for a ...
  • 'Meat Mythcrushers' Is Everything Its Name Implies, And, Yet, Somehow More
    Most days, this column shoots for thoughtfulness and relevance. It seizes on a single brand video as indicative of a grander trend within digital marketing, or uses a pair of ...