995 results
  • The Case Of Latest New Belgium And Beautyrest Campaigns
    My problem with New Belgium Brewery has nothing to do with its branding (consistent and imaginative) or its products (assuming they don't own a secret stake in the Lime-a-Rita franchise). ...
  • GoPro's Latest Campaign Lacks Ambition
    I don't know exactly what to make of GoPro's most recent web-busting superclip, "GoPro HERO4 Session: So Small. So Stoked." I am a member and corresponding secretary of the "brand ...
  • Latest Grey Goose Campaign Tastes Desperate
    So while I admired the frankness of Grey Goose's initial branding, I stuck to my usual routine of drinking only those vodkas in which one could still taste a hint ...
  • Buffalo Wild Wings And TGI Fridays Debut New Campaigns For Sports And Appetizer Fans
    It turns out that Buffalo Wild Wings isn't content to be perceived as a vibrant venue for watching the big game while inhaling deep-fried vittles; it wants to be known ...
  • Lexus Develops A Hoverboard Prototype
    It appears we're finally about to enter the hoverboard era. Did you see this thing yesterday? Lexus, of all manufacturers, claims that it has developed a hoverboard prototype. The company ...
  • Dove Comes Off As Judgmental And Obnoxious In Father's Day Video
    Heading into Father's Day 2015, I am bulletproof. I am battle-hardened. I am capable (wife-certified). I am the platonic ideal of modern daddyhood, from the tackle-hugs I absorb to the ...
  • Listerine's Total Care Videos Hit The Mark
    The subject of today's little exercise, a series of videos designed to serve as a brand pick-me-up for Listerine Total Care, was filmed at my sister's house. ...
  • 'Ari Gold Is Back' In Entourage/Cadillac Campaign
    If you go see Entourage in the movie theater, I will not judge you - just as I won't judge you if you go see Spy, Aloha, Ant-Man, Tomorrowland or ...
  • Axe Sinks To A New Low With The 'Matte Effect'
    So you'll forgive me if, for today's exercise, I feast on the fruit so low-hanging that it's practically subterranean and babble once anew about the world's easiest brand to unpack, ...
  • Callaway Live Is Ambitious Piece Of Content
    I lack the chromatic diversity of pantwear to be a true golfer. As much as I enjoy leisurely allergic strolls in marsh-grade humidity, I can't bring myself to self-attire in ...
  • This Year's Crop Of Mother's Day Ads Tries Too Hard
    All this said: It is time for brands to pull back - waaaaaay back, judging by this year's crop of interchangeable thanks-mom piffle - on their attempts to burnish themselves ...
  • What David Letterman Means To Me
    Now that the first (and only?) valedictory interview with David Letterman has been published, I wanna be the first writer-type person to attempt -- and fail, in the most obliviously ...
  • 'Bevel Classics,' A Hair-Raising Tale
    In the days since my baldness doomsday clock recently began ticking, I haven't been able to stop noticing that many guys do stuff with their hair. They part it and ...
  • Video-Makers, Stop Disobeying Laws Of Natural Order
    Maybe it's the pique or impertinence that comes with advancing age, but I'm having a harder time digesting content in which the laws of natural order are treated as a ...
  • Three Content Marketing Campaigns Gone Bad
    In the clip force-fed to me, Pandora Pulse "gets real" with SXSW marketing dignitaries about selling to Millennials. Much in the same manner that 30-something guidance counselors lay hard truths ...
  • OK Go Gets Creative For Red Star Macalline
    It appears that OK Go's distinctive visual wit can be bought (and anyone who wrist-slaps a circa-2015 artist for playing nice with brands probably ought to take a look at ...
  • Air France's Safety Presentation Does Little On The Safety Front
    That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear flying - as a worshipper at ...
  • Coors Light's 'For The Love Of The Game' Is 50 Shades Of Okay
    The video comes to us from Michael Rapaport, an actor who occasionally reminds us that he hails from New York City and that his hometown is embedded in his soul ...
  • 'Reclaim The Kitchen' Feels Beneath The Wolf Brand
    With the help of a sledgehammer and a bridge loan, we will soon set about reclaiming our kitchen. Until then, we're left to marvel at the bold reverse-ingenuity that went ...
  • 'Why I Walked Away' Throws A Positive Spin On The Players' Tribune Brand
    But in the last month, the Tribune published by far the most thoughtful take on the challenge baseball faces as it attempts to reverse the trend of losing the most ...
  • Biore Tries Too Hard With '#StripwithBiore Challenge'
    Bior's latest push behind its pore-gunk-suction strips, the "#StripwithBiore Challenge," tries so, so, so hard. The brand has been inserting the ever-so-whimsical double entendre of a hashtag into sponsored-tweet rotations ...
  • 'The Elevator Scene' Helps Reinvent The Audi Brand
    At the supermarket the other day, I grabbed my usual rations of ice cream and capers and headed towards the 10-items-or-fewer line. Upon arriving, I found myself behind a stooped-over ...
  • Air Wick's 'Home Is... (The Full Story)' Shows The Brand's New Sense Of Self
    So even before I spent a few minutes with Air Wick's latest home-is-where-the- malodorous-heart-is brand dispatch, I was primed to enjoy it. Selling a product of this nature can't be ...
  • Nomorobo Is A Defiant Fly In the Telemarketing Ointment
    It is Super Bowl week. There are lots of ads. Several of them feature celebrities. I'd like to talk about marketing-evasion. ...
  • I'm Not Hyped For Pepsi's Super Bowl Halftime Show
    Pity is the one emotion I don’t allow myself to feel, save for exceptional circumstances - when in the company of hopeful Jets fans, for instance, or when my soon-to-be-divorced ...
  • Newcastle's 'Band of Brands' Falls Short, Like All Beer Marketing
    Which brings me to Newcastle Brown Ale and its second annual self-deprecating attempt at deflating the pomp and pageantry around Super Bowl beer ads. I loved the first one, which ...
  • Onion Labs Hits The Right Tempo With Get Covered Illinois
    Hire The Onion - or, more specifically, its Onion Labs creative services arm. Because if its people can refashion Get Covered Illinois into a bona-fide original web brand with just ...
  • Top Videos of 2014
    Y’all know that I rarely traffic in sordid vulgarisms like “darn,” so you’ll understand just how profound a statement I’m making when I say that 2014 has been a darn ...
  • 'SNL' Named Video Critique Brand-Video-Making Brand Of The Year
    So I'm about to drop the little dude off at daycare last week when I notice somebody eyeing me from down the hall. Panicked by the thought of non-virtual communication, ...
  • McDonald's 'Our Food. Your Questions.' Leaves More Questions Than Answers
    In a nifty bit of philosophical-nutritional synergy, while my mind was still fixed on burgers and mortality I happened upon the most recent video volley in McDonald's "Our Food. Your ...