995 results
  • A Family Reunited In Google's "Homeward Bound"
    This week, man. My football team continued on its season-long quest to boost opponents' self-esteem, the deli guy misheard a request for tuna as "tofu," a bungled Java update temporarily ...
  • Where Was The Enthusiasm For Diana Nyad's "Swim For Relief?"
    I've reached the point in my "career" as an "athlete" where the ultimate goal of my daily runs is not to incur bodily harm during them. Earlier this week, when ...
  • Bushmills' "Breaking Boise" Breaks Bad
    Which brings me to the most recent of what I expect will be numerous heat-seeking brand volleys that lean on actors who brought Breaking Bad to such vivid life, Bushmills' ...
  • Don't Take Geico's 'Indie Across America' Too Seriously
    Kids - they do the darndest things! Like call you by your first name, stuff uneaten sandwich crusts into the sound hole of your beautiful beautiful guitar and execute technically ...
  • Online All Star: Adam Kasper
    Adam Kasper knows from backbreaking work. Hoping to earn a few bucks during his college summers, he toiled in a series of restaurants. While this didn't make him unique among ...
  • Online All Star: Dawn Maire
    Many of the industry's top strategists honed their skills at a consultancy, or by serving a long apprenticeship under a Yoda-grade mentor at a corporate monolith. Rockfish's Dawn Maire, however, ...
  • Online All Star: B. Bonin Bough
    At many companies, the suggestion that a large brand's entire marketing budget be poured into social media would prompt either disbelieving giggles or a demand that the offending team members ...
  • Chipotle's 'Scarecrow' Walks Fine Creative Line
    I understand that there is pressure on brands, and the agencies that serve them, to create Cool Internet and Mobile Things. Just look over there - the immediate competition has ...
  • Welcome To The Thingamajigernet
    The nice real-estate lady made it the centerpiece of her pitch. Having been notified that my wife and I would likely buy whatever house had the most bitchin' kitchen, she ...
  • Coldwell Banker Scores WIth 'Online International Real Estate Film Festival'
    Here's my problem with film festivals: the cinematic works they feature don't show enough stuff done getting blowed up. Where are the laser-guided air-to-surface missiles? Where is the detonator that ...
  • Never Mind Accidents Or Sewage Backups -- Cruise CEO Proves He Can Throw Baseball
    I consider myself one of the fortunate few. I survived four family cruises without contracting tetanus or scurvy. But owing to a few high-profile recent cruise disasters, the general perception ...
  • There Is Nothing Cool About 'See How Much Food We Put In These Kenmore Refrigerators!'
    Today marks the one-year anniversary of the day we packed up our sense of urban superiority and decamped for the suburbs. And while we love the space and the crickets ...
  • HTC Video Confuses Volume With Impact And Celebrity With Personality
    Short of donning sequined tuxedos, barging into my house at 3 a.m., rousing me to the sights and sounds of a Chumbawumba lip dub and leaving an array of Ukranian ...
  • Deconstructing Chanel's "Where Beauty Begins"
    Fashion brands have too much money. It should be taken away from them and redistributed to companies that might spend it on something useful or entertaining. Sorry for going all ...
  • NBC's "An American Coach in London" Mocks English And American Stereotypes Alike
    I am not contrarian by nature. I don't contort myself to assume anti-mainstream poses, or disqualify personalities, programs or anything else just because they're popular ("Oh, so you enjoy writing ...
  • "The Camp Gyno" Brilliantly Introduces Hello Flo Brand To Women
    Unlike many animate beings who do not menstruate, I've always been fascinated with the way marketers of feminine products have danced around the true utility of their wares. Has any ...
  • Booze And Aspiration Don't Mix
    Is authenticity as fleeting a personal quality as chastity? Are we limited in our self-expression opportunities? Do we have an overarching desire to live in the past, rather than exercise ...
  • @SummerBreak is #Bland
    Like many other self-deluded old people, I like to think that I remain very much on the cutting edge of youth culture. I hashtag my handwritten personal correspondence. I describe ...
  • David Hasselhoff Elevates Cumberland Farms' Street Cred
    Owing to a pair of unfortunate incidents, I've been without a phone for the better part of the last two weeks. The first one, my own fault, confirmed the vulnerability ...
  • Chevrolet Impala Strikes Out With Baseball Analogy
    What I love most about the 4th of July is that, 235 or so years after our freedom-loving predecessors told Jiminy Redcoat what he could do with his left-driving and ...
  • Toyota Injects Too Much Of Itself In "Meals Per Hour"
    Hi, I'm Larry. I'm the jerkhead who's about to write a few hundred words about why I don't like a brand video whose benefactors will donate a free meal to ...
  • Skype's "The Impossible Family Portrait" Lacks Emotion
    There are instances when my brain tells me that I am supposed to be emotionally stirred by something, and yet the tear ducts don't play along. It happens during graduations ...
  • Oral-B Video Fails To Make Connection Between Toothbrushes And Father Love
    Only 19 months into my tenure as a dad, it has become clear that I deserve more than a single day in my honor. Not to honk my own honker, ...
  • Capital One "While Banking" Clips Must Stop. Now.
    This column is a plea. This column is a prayer. This column is an appeal to our collective senses of decency and mercy, an entreaty to a select group of ...
  • Run, Don't Walk, To Watch Dick's Sporting Goods' "Run For" Videos
    For the first time in 200-odd of these columns, I have some inkling of a clue as to what I'm talking about. Which is why I'm beyond confident in recommending ...
  • Samsung Aims Low With "Evolutionary Husband"
    Following a weekend spent at a family wedding, at a New England inn so quaint that even the squirrels wore Izod, I couldn't wait to get home and reunite with ...
  • Wake Me Up After I Watch IBM's "A Boy and His Atom"
    I was never much of a science student. While several of my schoolchums seemed to have a genuine curiosity about the world around them, my tastes ran more towards shenanigans ...
  • "The Challenge" Proves That Two Spocks Are Better Than One
    It is a glorious time to be a nerd. Offline gatherings indulge our must-hear-about-it-first compulsions. Online communities permit - nay, encourage - us to disseminate our theories about island wormholes ...
  • Be On Scores With Its First Brand Clip, "The Derby"
    Brand-video proponents sure like to toot their own cyber-horns, don't they? It's one thing to make a client look good, but it's far more rewarding to flaunt their brandiness and ...
  • Evian's "Baby and Me" Is All Whimsy, No Business
    Once again, I would like to go on the record as firmly, proudly, incontrovertibly pro-cuteness. I prefer things that are cute, like nesting dolls and marshmallows, to things that are ...