288 results
  • Is Pinterest The Search Engine Of The Future?
    Today, Google is synonymous with search - but should we assume that success in the next 10 years will be the same as in the previous period? Indeed, the most ...
  • The Facebook Train Keeps A-Rollin'
    Despite the issues of election interference spanning from Russia to Cambridge, advertisers around the world remain committed to the platform. ...
  • How Snap Changed The Social Media Game
    How did a quirky app featuring disappearing photos become such a Goliath? How did it corner the market on 13-24 year-old attention? How did it rake in $400+ million last ...
  • 5 Ways To Use Social Media To Capitalize On The Summer Games
    In case you've been hiding under a rock - or getting distracted by the ongoing onslaught of Trump tweets - there's a massive event kicking off in South America on ...
  • Why Social Media Holds Keys To Future Of TV Advertising
    Brands have moved past the first wave of multiscreen marketing, which simply meant running your 30-second spots during other online video content based on reach and frequency metrics. Now budgets ...
  • 8 Social Media Lessons From Donald Trump
    Love him or hate him as a politician - and I ain't getting into that here! - we can certainly all agree that Donald Trump as a marketer knows how ...
  • 10 Ways To Seize The Moment In Social Media
    Carpe Momentum is the new rallying cry for real-time marketing -- and nowhere is this strategy more applicable than in social media. Social, by definition, is predicated on interaction and ...
  • 4 Things I Saw At CES That Will Impact The Social Media Industry
    Usually what happens in Vegas stays in Vegas, but this time I'm kissing and telling. Here are four things I saw at the Consumer Electronics Show the week before last ...
  • 10 Social Media Lessons From Freestyle Rap
    Over the years I've dabbled in the dark arts of improvisational lyricism. Indeed, I've made a habit of "Getting Googley" at marketing industry events the world over. I even did ...
  • Amazing Zuck: A Song Of Social Media Grace
    In the United States, Thanksgiving is a day of.... well, giving thanks. It's also a time for tradition, whether that's being with family, eating turkey, watching football, or scrambling to ...
  • 10 Ways To Make Your TV Strategy More Social -- And Vice Versa
    Social network advertising may be less than 5% of total global media spend - $25 billion out of $570 billion in 2015, per eMarketer - but it has a dramatic ...
  • The 10 People You Meet At Trade Shows
    In my last column, "If Social Networks Were Real People," I introduced you to Facebook Felicia, Twitter Tommy, LinkedIn Larry, Pinterest Penny, Instagram Izzy, Snapchat Sam, and Google+ Gertrude. By ...
  • If Social Networks Were Real People
    In marketing we often use personas to help frame our strategy and tactics. We create human profiles and ascribe real attributes, sometimes even real names, to them as a way ...
  • When it Comes To Social Media Affinities, Expect The Unexpected
    Social media has been called "a limitless focus group" for its ability to provide real-time and unbiased insights into people and their behavior at scale. Unlike the focus groups of ...
  • 10 Social Media Lessons From The Grateful Dead
    This past weekend marked the final three shows the four remaining members of the original Grateful Dead will (supposedly) ever play together. I was fortunate to go to the last ...
  • Five Lessons From 272 Columns
    "Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning." I have no idea what this ...
  • 12 Rounds Of Search Marketing Insights From Mayweather And Pacquiao
    This past weekend brought the highly anticipated welterweight unification boxing match between Floyd Mayweather and Manny Pacquiao. While the fight went 12 full rounds, many fans felt they did not ...
  • SEM In The 'Mad Men' Era
    With the final season of "Mad Men" debuting this week, let's ponder what life for search marketers might look like in a world where Don Draper called (and drank) the ...
  • What 'Mobile First' Means For Search Marketers
    I'm not sure exactly when it happened (my guess is 2011, when smartphone shipments surpassed PCs) but the "Year of Mobile" has officially come and gone. We're also past the ...
  • When It Comes To Search, Is Purple The New Black?
    There's been a bit of brouhaha lately about how Yahoo is stealing search share from Google, and the numbers back it up. To be sure, we're only talking about a ...
  • The Five Biggest Buzzwords Of 2015
    For those of you who didn't know, in addition to being a rambunctious rapper, I'm a catchphrase connoisseur, an argot aficionado, a jargon junkie, and a buzzword binger. In keeping ...
  • Five SEM Lessons From The Top 10 Searches Of 2014
    Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide good insight into what captured our ...
  • Five Ways Amazon Echo Will Change The Face (Er, Voice) Of Marketing
    A few weeks ago, Amazon announced its latest product, Echo, a smart-speaker that's controlled through voice recognition. Simply say the wake word (not to be confused with safe word) and ...
  • The 10 Effective Habits Of Proactive Marketers
    To execute effective multichannel, multi-screen, multipurpose marketing, you must transform your organization into a proactive machine. Proactive marketing is all about looking ahead and seizing future opportunity in real time. ...
  • Putting Context In Context
    For search marketers, context is something we know all too well, but often take for granted. After all, the context of search is pretty clear: it's people actively looking for ...
  • Amazon And Google Race To The Zero Moment Of Truth
    Late last week, the Wall Street Journal broke news that Amazon is "gearing up to more directly challenge Google's dominance of the online advertising market, developing its own software for ...
  • Land Before Time: Revisiting The Era BEC (Before Enhanced Campaigns)
    Where were you on July 22, 2013? Hopefully not among the 2% of marketers who waited for Google to automatically migrate your accounts to Enhanced Campaigns. Otherwise, that was probably ...
  • Googling The Future Of Search
    In 2010, I wrote a book called "Everything I Know about Marketing I Learned from Google." The last chapter focused on "Future-Proofing," where I talked about how connected devices and ...
  • 10 Trends In Social That Mirror Search
    Search marketing and social media share many characteristics, from the way ads are bought and sold (on a pay-per-click auction basis) to the way they are managed (on a highly ...
  • 10 Search Marketing Lessons From The Kentucky Derby
    Saturday was the 140th running of the Kentucky Derby, and my first time at Churchill Downs. When I wasn't horsing around with my friends at the track, I was seeking ...