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- Is Search Rocket Science? I've read all the articles. I've even read the recaps of all the articles. I've patiently held my tongue waiting to see if the issue would resolve itself or just ...
- You Say Search, I Say QueryAs the applications of search marketing grow and seep into different media channels and technologies, I believe the term "search" is now too big of a catchall to be really ...
- What's Your 2007 Search Marketing Resolution?Yes, we search marketers made a lot of progress in 2006, and the outlook for '07 and beyond shines bright. However, before we fall back into our old routine of ...
- What Can We Learn From 2006's Top Searches? It's that time of year when everyone and their mother comes out with their year-end Top-10 lists. In fact, my mother just released her list of Top 10 limbs she'd ...
- What's Cooking At MSN AdLabs?In its effort to entrench itself in the search community, MSN has made significant investments not only in technology and personnel, but in the area of research as well. One ...
- The Buzz At The Search Insider Summit Jordan Rohan's opening keynote at the recent Search Insider Summit set the stage for three days of stirring debate, keen insight, and dropping buzzwords like they were going out of ...
- Is Google Celling Out?There's been a lot of coverage lately regarding Google's efforts to crack the mobile search nut. As the Internet landscape solidifies and more and more inventory is locked up via ...
- Shall I Compare Search To A Summer's Day?I would, but alas, that's 16 characters over Google's title limit. So, instead, I give you an Ode to Search in Haiku 2.0: <25 characters, <35 characters, <35 characters. ...
- Why Aren't We Talking About YahooTube?Doesn't that have a nicer ring to it than GoogTube? ...
- What Can YouTube Learn From Search?YouTube is poised to bring the key attributes of search marketing to a more traditional environment. If it succeeds, it will not only reap significant advertising revenue for itself, it ...
- Innovation--Whose Role Is It Anyway?In my last column, I discussed the features that make search marketing so powerful--Proactive Consumption, Mass Customization, Instant Point-of-Need Direction, and Dynamic Performance-Based Pricing. Then I pondered how we can ...
- Why Does Search Marketing Work So Well?In a world where all media are digital and all content is available on demand, search becomes vital for consumers, publishers, and marketers alike. In trying to determine how advertising ...
- How Will Search Fit Into The Media Mix In 2011?In my last column, I pointed to a recent JupiterResearch report that projected online advertising at 9 percent of overall advertising budget in 2011. Given the convergence and emerging digitization ...
- Will Search Retain Its Share of the Online Media Pie?These are many ways we can slice and dice the online advertising pie. My hope is that, rather than considering a pie made up primarily of search and display, we ...
- Is Your Search Engine Listening?I recently came across a paper written by Google and the Center for Neural Consumption at Hebrew University describing "social and interactive television applications" that allow your computer to listen ...
- Will Search Personalization Eliminate Vertical Engines?A white paper was recently released by Slack Barshinger and Search Channel touting the emergence and merits of vertical (or specialized) search engines. The authors' basic assertions are on point. ...
- Why Can't Everything Be Searchable?I ask this question all the time after finding just what I was looking for on Google or Yahoo in a matter of seconds. Wouldn't it be nice if you ...
- Is Google Scrambling?That's what I first thought when I heard about the latest spat of new products from Google--Google Co-op, Google Desktop 4, Google Notebook, and Google Trends.... ...
