288 results
  • 10 Ways To Apply Jugaad Innovation To Your SEM Practice
    In February, Navi Radjou, author of Jugaad Innovation, delivered a keynote presentation at the Kenshoo K2 Summit, focusing on the idea that businesses must unleash their "MacGyver Instinct" -- also ...
  • 10 Marketing Lessons From The Selfie Seen 'Round the World
    By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing from the selfie that crashed Twit ...
  • Marketing In 2024: Child's Play
    Louis CK would have been proud. A few weeks ago, instead of lamenting the fact that I was on a plane with no WiFi, I gave praise to the heavens ...
  • Arrow Up: Q4 Search Advertising Trends
    While parts of the U.S. are thawing out from the polar vortex, the paid search industry has been doing what it can to keep things feeling hot hot hot! After ...
  • Does A Deer Buzz In The Valley?
    First it was the bear pooping in the woods. Then it was the tree falling in the forest. Now we have the deer buzzing in the valley. Where will it ...
  • Paid Search: The Best Native-Ad Format Ever
    Native ads are all the rage these days. Look around; you can't escape them. The thing is, native advertising is not a new concept. It's been around as long as ...
  • 10 SEM Lessons I Learned From The Chicago Marathon
    On Sunday, I ran my first (and last) marathon. Here are some of the key lessons I learned, and how they can be applied to search engine marketing: ...
  • 5 Ways the Personal Revolution is Rocking the SEM World
    At the K8 Summit last week, Sir Michael Moritz, chairman of Sequoia Capital, gave a compelling keynote on what he calls "The Personal Revolution." Essentially, his thesis is that the ...
  • It's A Multi-Multi-Multi-Multi-Device World
    Mobile is not a device. It's not a channel. It's not a strategy. It's a given. Gone are the days of thinking about mobile separately from desktop, with tablets somewhere ...
  • Everything I Still Know About Marketing I Learned From Google
    Back in the fall of 2009, I published a series of Search Insider columns titled, "Everything I Need to Know About Marketing I Learned from Google." A few months later, ...
  • Search Haiku - 2013 Edition
    Some have compared writing paid search copy to the ancient art of haiku. It can be tough to assemble a coherent message, much less pop off the page, in 95 ...
  • Amelia-rating The Search Insider Buzz
    This week is the 15th running of the search geeks, also known as the Search Insider Summit, and the 14th time I've kept the official Buzz-o-Meter for the event. (Alas, ...
  • Narrow & Deep Or Wide & Shallow: How Does Your Tech Partner Roll?
    If you've ever eyeballed a LUMAscape, you know there's no shortage of digital advertising technology providers. And if you've ever had to evaluate the various players within the ecosystem, you ...
  • How Broken Is Your Attribution Model?
    Indeed, fellow search geeks, it's not a matter of if your attribution model is broken, but how badly it's broken. There simply is no such thing as a perfect model. ...
  • SEM: Still Trendy After All These Years
    It's been a few years since I officially brought sexy back to search, but I'm proud to proclaim that SEM is hotter than ever. Over the last few weeks, I've ...
  • Buzzing In The Blizzard At The Search Insider Summit
    Last week was the 14th Search Insider Summit. This semiannual gathering of search geeks in ski town is always full of hot topics and cold weather -- but this time, ...
  • Did You Get Your Slice Of The Thanksgiving SEM Pie?
    I've just been served a hearty portion of paid search data from Thanksgiving weekend and Cyber Monday, as my company looks to benchmark U.S. retail industry performance. Before the food ...
  • 10 Spooky SEM Surprises
    Halloween is a day for costumes and carving, bonfires and bobbing, tricking and treating. In short, there's never a dull moment. Here are 10 surprises sure to spook your SEM ...
  • Man Vs. Machine In SEM
    There seems to be an ongoing debate in the SEM world on the role of people vs. technology. Of course, it's not an either/or argument. I've worked on both the ...
  • Recipe For Holiday PPC Success
    Tis the season to start prepping for the holiday season! Here are some tips for making sure you've got all the right ingredients to get your pay-per-click (PPC) search campaigns ...
  • Sweating The Small Stuff
    A couple weeks ago, I was having lunch with my old pal, Tony Bombacino. One of the many things I love about Tony -- besides the fact that he thinks ...
  • The SEM Olympics
    In honor of the 2012 games in London, I thought it would be fun to compare the various Olympic sports to relevant search marketing themes. ...
  • More Unsolicited Advice For Marissa Mayer
    In the week that's passed since Marissa Mayer was named CEO of Yahoo, it seems like she's been getting unsolicited advice from everyone and their mother -- including advice on ...
  • Five SEM Lessons from Hawaii
    Pop quiz hot shot: What do Steve Jobs, Israel, Billy Beane, Don Draper, and Bonnaroo have in common ? All of the above have been sources of inspiration for my ...
  • 2022: A Search Odyssey
    In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the festival was that "a lot can ...
  • Five SEM Lessons From Bonnaroo
    Loyal readers know I'll go to great lengths to find inspiration for my Search Insider columns, culling SEM lessons from fictional characters, Middle Eastern countries, Major League Baseball general managers, ...
  • 10 Reasons Why I Wouldn't Bet Against Bing
    Three years ago, I laid out a 12-step program for breaking the Google habit, but have yet to personally conquer step two: "Believe that there is a greater resource out ...
  • If Don Draper Worked In Search Marketing
    I'm sure you've all watched "Mad Men" and wondered what it would be like if Don Draper worked in today's advertising industry. But what if the greatest fictional ad creative ...
  • Search Insider Summit: It's All Fun and Games When You're Buzzing!
    Last week was the 13th running of the Search Insider Summit, AKA -- as I once made the mistake of referring to it and and am still reminded by my ...
  • Let's Play The Feud!
    Next week, at theSearch Insider Summit, in addition to my day job as resident buzz-tracker, I'll be donning a polyester suit and hosting the first-ever game of Search Insider F ...