288 results
  • If I Were Running Google, Revisited
    Two and a half years ago, I penned a column, "If I Were Running Google," where I laid out 10 things I'd do if I were at the helm ...
  • Five Safe 2011 SEM Predictions
    In my last column, I put out 10 crazy 2011 SEM predictions. Today, I'm going to play it safe with five no-brainer predictions adapted from the Kenshoo 2010 Online Reta ...
  • 10 Crazy 2011 SEM Predictions
    'Tis the season when everyone and their mother makes industry predictions for the coming year. Well, except my mother, that is... the only thing she's trying to guess is wh ...
  • 'Rapping' Up the Search Insider Summit
    Last week, search geeks from around the world converged on Park City, Utah for the 10th Search Insider Summit (SIS). Here are the top 10 buzzwords from SIS last we ...
  • 'Tis The Cyber-Season
    First there was Black Friday. Then came Cyber Monday. Now there's Cyber Kickoff Day?!?After analyzing the 26-day period from Nov. 4th through Nov. 29th, it's clear that consumers aren't waiti ...
  • All Roads Lead Through Search
    That's the theme of the upcoming Search Insider Summit (SIS) in Park City, Utah Dec. 9-11. And it's been the theme of many of my Search Insider columns over t ...
  • SEO is Not Dead, It's Just Changing
    Last week, Ben Elowitz, CEO of Wetpaint and former co-founder of Blue Nile, penned a byline titled "SEO is Dead, and the New King is 'SMO.'" (In case you we ...
  • Search and Social: Birds Of A Feather Or Different Flock?
    There's been a lot of chatter about search and social lately, with Microsoft announcing incorporation of Facebook "likes" into the Bing search algorithm and user interface. But the more sear ...
  • Ten Tips For Making This Holiday Your Most Profitable Ever
    Tis the season for columnists to begin reminding everyone that the holidays are around the corner, and the time to prepare is now. While I certainly can't call "First!," I ...
  • Why We Google
    Why do you Google? Because you're looking for something, right? Ah, but it's not that simple, is it? Why are you looking for something? Because you're researching a project ...
  • 10 Potential Google Instant Storylines
    There's been lots of chatter across the Interwebs about Google Instant over the past couple weeks. Two of my fellow Search Insiders took the bait, with Todd Friesen declaring "Goog ...
  • If Search Marketers Ruled The World
    Over the past couple months, I've been on a crusade to bring sexy back to search. I started off with some search haiku to set the mood. Then I turn ...
  • 50% Off Top-20 List About Groupon and Search
    In my ongoing campaign to bring sexy back to search, I thought I'd take one of the hottest companies on the interweb and relate it to search marketing. Groupon ...
  • Bringing Sexy Back to Search
    Search has become a bit boring. It doesn't get the headlines. It doesn't pack the halls at conferences. It doesn't trend on Twitter. But still: From social to mobile ...
  • The New Haiku -- 2010 Edition
    Anytime I find myself in a pinch for column fodder, I know I can always fall back on a little Search Haiku. It's not as exciting as covering the sear ...
  • Why Google Me
    The world may not need another social network. But Google does. Google needs a place where people can easily congregate and communicate. A place that's as easy to understand a ...
  • Link Vs. Like And The Future Of Web Ranking
    There's been a lot of discussion about the ongoing fight for Web supremacy between Google and Facebook but, to date, the debate has centered around matters like privacy and metri ...
  • Google Invites SEM Attributes To Display
    In the display world, Google has fared pretty well of late. YouTube will turn a profit this year. And the Google Content Network enjoys 80% reach globally, becoming a stap ...
  • What Will Ads Look Like On Google TV?
    As many of you know, Google introduced Google TV a couple of weeks ago at its I/O developer conference. Details have been posted via Google blog post , intro vide ...
  • A Siri-es Of Fortunate Events
    To be sure, Siri is not yet ready for prime time, but it has all the makings of a Siri-al Google Killer. And, with continued investment from Apple, it's n ...
  • Apple Is Siri-ous About Search
    Nearly one year ago, fellow Search Insider Gord Hotchkiss declared, "Search needs an iPhone." With this "mobile Web and computing device.... [Apple] intended to vault over the competition, changing t ...
  • Search Insider Summit Buzz-O-Tweeter
    Last week saw the annual spring migration of search geeks down to Florida for the Search Insider Summit. After attending the previous seven shows and tracking the buzz, I h ...
  • Captiva Weather Report: Sunny, Warm, And Chance of Buzz
    Next week, many of my friends and colleagues will be descending upon Captiva Island, Fla. for the biannual Search Insider Summit. In today's column, I'll share the results from t ...
  • What 19 Marketers Learned From Google
    This is the sixth and final column in a series I've been publishing in MediaPost featuring excerpts of interviews I've conducted while writing my book, "Everything I Know About Marketi ...
  • What Assorted Marketing All-Stars Learned From Google
    This is the fifth in a series of columns I'm publishing in MediaPost featuring excerpts of interviews I've conducted while writing my book, "Everything I Know About Marketing I Learn ...
  • What Paul Gunning and John Battelle Learned From Google
    This is the fourth in a series of columns I'm publishing in MediaPost featuring interviews I've conducted while writing my book, "Everything I Know About Marketing I Learned From Google ...
  • What Scott Hagedorn Learned From Google
    Today, Scott Hagedorn sifts through the sizzle and the steak. Scott is the U.S. CEO of PHD, a global media network under the Omnicom Media Group umbrella. Scott is ...
  • What Rishad Tobaccowala Learned From Google
    Rishad Tobaccowala is a management board member of VivaKi, Publicis' digital marketing shared services and incubation group. Rishad is a true pioneer in the space. So what lessons did t ...
  • What Seth Godin Learned From Google
    So what lessons did the father of permission marketing learn from Google? For one, "relevancy rules." And, "tap the wisdom of crowds" -- but think of them more as tribe ...
  • Top 10 Things I Learned From Google This Year
    As loyal readers know -- and much to the chagrin of at least one fellow columnist -- I've devoted a lot of time and word-count this year documenting what I' ...