288 results
  • Haiku 2.0 -- 2009 Edition
    For my first column of 2009, I thought I'd give Haiku 2.0 another try and share my outlook for the year, 95 characters at a time. ...
  • Bid Management May Not Be A Commodity -- But It's Not A Differentiator
    I was planning on using this column to weigh in with predictions for 2009, but fellow Search Insider Steve Baldwin called me out, so I feel compelled to respond ...
  • The Buzz (and Lack Thereof) At The Search Insider Summit
    Last week's Search Insider Summit was filled with compelling content, candid conversation and concrete takeaways -- sorry, ran out of Cs! There was one thing palpably missing though -- BUZ ...
  • Breakout Session Notes -- Emerging Platforms -- Brand Advertisers
    Please see this post for the background and disclaimer. Notes courtesy of Roger Barnette from SearchIgnite... Brand Marketers â€" Brand and Performance marketing budgets are separate - depending ...
  • Breakout Session Notes -- In-House Marketer Issues -- Agency
    Please see this post for the background and disclaimer. Henry Hall of MediaContacts recaps the roundtable he led on HR & Staffing issues... The consensus was it is becomi ...
  • Breakout Session Notes -- Advanced PPC Strategies -- Ad Supported Media/Portal
    Please see this post for the background and disclaimer. Gracias to Geri Guillermo for leading this roundtable and sharing her notes: Topic discussed: Ad-Supported Media practices for porta ...
  • Breakout Session Notes -- Emerging Platforms -- eCommerce
    Please see this post for the background and disclaimer. Search Insider Summit Roundtable Notes: What’s Next â€" E-Commerce Facilitator: David Berkowitz, Director of Emerging Media & Client Strategy, 36 ...
  • Breakout Session Notes -- The Three Sides -- Agency
    Please see this post for the background and disclaimer. Here's the straight poop from Rob Griffin of MediaContacts, table leader and notetaker extraordinaire... Agencies, Engines, and Clients †...
  • Breakout Session Notes -- Social Media -- Agency
    Please see this post for the background and disclaimer. These notes courtesy of table lead and notetaker Janel Landis of SendTec... Overall, the social buzz meter is really l ...
  • Who Should Own Social Media?
    An interesting thread in the breakout session about social media among the agency folk was who should own the social platform/channel/tactic. On one hand, it would seem social media shou ...
  • Breakout Session Notes -- Advanced PPC Strategies -- B2B
    Please see this post for the background and disclaimer. Here's the scoop from Richard Zwicky of Enquisite: Issues raised by the attendees - How to measure results when deali ...
  • Breakout Session Notes -- Advanced SEO Strategies -- B2B
    Please see this post for the background and disclaimer. Here's the quick recap from Bob Heyman of Mediasmith: The SEO B2B table discussed best current practices from both t ...
  • Breakout Session Notes -- Making Data Driven Decisions -- Lead Generation
    Thanks to Matt Biskup of AdEngine for leading the roundtable and capturing the notes. Following the Bridging the Data Divide discussion, the lead generation specialists pulled up chairs for wh ...
  • A Marketer's 3 Wishes
    During the "3 Sides to Everything Panel," Olivier Lemaignen of Intuit shared 3 things he's looking for from his search engine and agency partners: 1. Understand my business 2. Gi ...
  • Advanced SEO Strategies -- Brand Advertisers
    How do we help clients understand who their competition is and why they don’t rank? The overall theme is how do you work with clients that do not understand th ...
  • In-House SEO is Like Marriage
    Kicking off today's in-house track, Jessica Bowman referenced the In-House SEO Life Cycle. Courtship Honeymoon - 3-6 months Reality - where did all the buy in go? Tough ...
  • Breakout Session Notes -- Silo Smashing -- Agency
    Please see this post for the background and disclaimer (although, in this case, I was both the moderator and the notetaker so you can really let me have it ...
  • Breakout Session Notes -- Making Data Driven Decisions -- B2B
    Please see this post for the background and disclaimer (although in this case I was the notetaker, so feel free to shoot me). Dema Zlotin, Founder of Covario, l ...
  • "Blame the Client"
    I led the agency roundtable during the Silo Smashing breakout so it should probably be no suprise that this quote surfaced in that context. The point was that it's ha ...
  • "Search is God"
    During our Silo Smashing panel, Jenn Mathews, formerly of SmartSheet.com, and now "consulting" (her finger quotes, not mine) reprised the Seach God analogy that was one of the highligh ...
  • "The Long Tail is Dead"
    In this morning's sponsored breakfast session, Vantage Media shared its POV that the long tail is dead and brand terms should be the main focus for search marketers. Accordingly, polici ...
  • Breakout Session Notes -- Advanced PPC Strategies -- eCommerce
    Please see this post for the background and disclaimer. Participants Olivier Lemaignen â€" Intuit (Table Leader) Micah Nyatsamboâ€" Media Contact (Notetaker) Heidi Jackman - Intuit Chris Wine - Mar ...
  • Breakout Session Notes -- Advanced SEO Strategies -- eCommerce
    Please see this post for the background and disclaimer. ...
  • Tips from Todd
    Todd Friesen of Position Tech shared some SEO tips in the Advanced SEO Strategies session: 1. Pay for links to pages (other websites) that link to you. No risk ...
  • Gone Fishking: Rand's Gems
    Rand Fishkin of SEOmoz dropped some beauts on us during the Advanced SEO Strategies session: "SEO is not fair." The best site doesn't always win. "Great content doesn't build gre ...
  • Hope is Not a Strategy
    In today's opening session, Gord Hotchkiss moderated a discussion about the Obama campaign's approach to search. The word "hope" came up a lot (early buzz-o-meter leader) in the conte ...
  • Let the Buzz Begin
    Once again, the Search Insider Summit is upon us. And, once again, the winter edition brings us to Park City, Utah. Refresh yourself on the top buzzwords from the la ...
  • 10 Reasons Search Marketers Should Be Thankful
    'Tis the season -- so I thought I'd take a stab at 10 things search marketers should be thankful for. ...
  • Is Search Recession-Proof?
    By the time this column is published, I'll have completed my duties as moderator for what I'm sure was a riveting session -- with fellow Search Insider Gerry Bavaro ...
  • The Elusive Job Search
    Like many of my search marketing brethren, I've been somewhat insulated from the hefty budget and job cuts as the U.S. economy tanked faster than the Chicago Cubs' World Seri ...