288 results
  • An OMMA Journey: Search Future
    At Friday's keynote during the OMMA conference, Nigel Morris of Isobar relayed this quote from a conversation he had with Google's country manager in Belgium: "All agencies are [the] middleman ...
  • An OMMA Journey: Search Past and Present
    With the OMMA NY Global Conference & Expo kicking off tomorrow, I thought it'd be interesting to compare the agendas of the past 2 shows to this one and see ...
  • If I Were Running Yahoo...
    August was a busy month for me. In addition to my day job helping run Resolution Media, I took a stab at running Google and Microsoft -- all while tending ...
  • If I Were Running Microsoft...
    After going gangbusters as the Google godfather, I'd like to continue my delusions of grandeur by assuming the role ruling the Redmond roost. Once again, my M.O. is that money ...
  • If I Were Running Google...
    My last installment of Searchery Rhymes had me wishing Sergey Pagerhoffer Schmidt were my name too. Over the last couple weeks, I've been living out that fantasy -- strictly in ...
  • Searchery Rhymes: 2008 Edition
    Now that I have a little tyke of my own, I've developed a new appreciation for nursery rhymes. They're my go-to anytime Eliara starts acting fussy. The problem is I ...
  • In A Converging Media World, What's A Search Marketer To Do?
    There's no question that the pervasiveness of the digital platform is changing the face of media as people take control of their consumption, leaving marketers, agencies and publishers scrambling to ...
  • We're Not In Search-Land Anymore, Toto
    That's the conclusion I came to after the whirlwind that was Search Insider Summit Captiva Island plopped us back onto the mainland, crushing the Wicked Witch of the Silo. Now, ...
  • All the Buzz That's Fit to Print
    It's time to reveal numbers 6 through 10 in the Search Insider Summit Buzz-o-Meter. To all those who think I should've built some suspense in my last column, rather than ...
  • Search Insider Summit Buzz-o-Meter
    Another successful Search Insider Summit is in the books. For a complete recap of SIS Captiva Island, check out the coverage in the MediaPost Raw blog. For those of you ...
  • Seeya in 2013!
    Today's session on the future of search really reflected the tone of the entire conference. Our world is changing. For search marketers, our domain is no longer just search. As ...
  • Quotes of the Day
    "Marketing, analytics, and technology will be sharing a cube and singing kumbaya." -- James Lamberti of comScore on his vision for 2013. "Omniture is like the Hotel California. Data checks ...
  • Baby Steps Towards Integration and Convergence
    Our breakout session featured a spirited discussion around the topic of integration and convergence. The group quickly outlined 5 challenges/keys to success: 1. Data integration 2. People integration (both on ...
  • Search in 2013
    David Berkowitz of 360i painted the scene of the 2013 Search Insider Summit at a sunny golf, resort in Antarctica. He then asked panelists to weigh in on what they're ...
  • Quotes of the Day
    "[Jerry] Yang reacted like [Steve] Ballmer gave Yahoo a diganosis of chronic foot fungus." ...
  • Page Rank for People
    In the Social Search breakout session, Marshall Clark of Organic predicted that the big search engines will incorporate social connections into the algorithms to improve relevancy. He pointed to StumbleUpon ...
  • How Do You Define Mobile?
    The Mobile Search breakout session led by Dan Perry of Cars.com raised this important question. Is mobile just WAP sites or is it any web experience that lives outside the ...
  • Jordan's Stock Picks
    Ladies and Gentleman, start your pocketbooks... ...
  • Three Macro Issues
    3 macro issues - liquidity, inflation, real-estate reevaluation ...
  • Stat of the Day
    Carey Ranson from WebVisible reported back from his breakout session that 2/3 of all mobile queries are unbranded, category-related whereas 2/3 of all local search queries (non-mobile) are brand plus ...
  • Quotes of the Day
    Gord Hotchkiss, Enquiro -- "Search is the thin edge of the wedge." He was referring to the role of search in the context of the Web changing the world. ...
  • Cross-Channel Optimization Starts with Cross-Channel Monitoring
    The breakout session on Cross-Channel Optimization started with Gerry Bavaro from DidIt pointing out how jaded marketers have gotten by the strong accountability of search, expecting all their media to ...
  • Click Withering
    Gian Fulgoni of comScore heated things up (as if it weren't hot enough here already) as he preached about the importance of "non-clicks." ...
  • What's the Buzz Cuz?
    Another SIS is underway and it's shaping up to be a fierce game of buzzword bingo. As always, I'll be your resident buzz tracker -- reporting on the most popular ...
  • Still More Not-So-Natural-Born Google Killers
    My kill count is reaching Jack Bauer status. I started by slaying four would-be Google killers. Then I targeted three more contenders before crowning just one. Today, I'll crush even ...
  • Even More Not-So-Natural-Born Google Killers
    Let's turn our focus to three more potential Google killers and see if they have what it takes to derail the Big G. Again, my focus here is not on ...
  • More Not-So-Natural-Born Google Killers
    I've been thinking about not-so-natural-born Google killers -- not fancy new whiz-bang search engines or other "direct" Google competitors, but companies, individuals, and institutions that stand in the way of ...
  • Not-So-Natural-Born Google Killers
    It's become quite fashionable to speculate about companies that could unseat Google. As I write this, there are nearly 100,000 matches on Google for the query "Google Killer." Not one ...
  • Open Wide and Say Yahhhhhhoo
    Having just shed 1,000 employees in an attempt to trim costs and with a possible Microsoft acquisition casting a shadow over Sunnyvale, it would be hard to fault Yahoo for ...
  • Before Our Very Eyes: What's Google Up To?
    Lost in the shuffle of a heavy news week that included Yahoo spurning Microsoft's advances was this eye-popping bit of tid -- Google is now running video ads on SERPs. ...