288 results
  • Will Paid Search Go The Way of CPA?
    In my last column, I raised the question, "Will CPA Become the Default Pricing Model for Paid Search?" The topic stemmed from a panel I participated in at the recent ...
  • Will CPA Become the Default Pricing Model for Paid Search?
    Yesterday I spoke on a panel titled "Search Engine Pricing: Click vs. Action" at the Digital Media Measurement and Pricing Summit. Unfortunately, my Search Insider deadline was prior to the ...
  • Did Microsoft Just Pull A FAST One?
    Well it didn't take long for news to hit of the first major search-related acquisition of the year. Yesterday, Microsoft announced that it was buying FAST Search & Transfer for ...
  • What Got Us Buzzed At the Search Insider Summit?
    It's quite fitting that my first column following the winter Search Insider Summit is also my last column of 2007. As loyal readers know, I always use my post-SIS column ...
  • Quote of the Day: Final
    Gord earns back-to-back honors with this sage advice... "Spend more time thinking like a consumer and less time thinking like a marketer." FYI, from what he's told me, this ...
  • Time to Buzz Off
    Another great SIS is now in the books. Kudos to David Berkowitz for programming an excellent conference, Gord Hotchkiss for being our master of ceremonies and to Nick, Lou, Carla, ...
  • The Mobile Tipping Point
    One of the big questions from the audience was when mobile marketing will reach a tipping point. Here's what each panelist said... Bob Heyman - GPS enabled phones for localization ...
  • Widget Quote of the Day Redux
    I'll see Tameka's widget quote and raise her this one... "The only time kids use email is to communicate with adults." -- Ben Pashman of gigya referenced some focus ...
  • Widgets: What's in a Name?
    Bill Flitter of Pheedo kicked off the session titled "Widgetmania: The Search Value of Shared Content" with an old instructional video of a factory that produced "widgets" so we ...
  • Universal Landing Pages?
    Jon Moody from Lenovo suggested that marketers might use universal landing pages as consumers get more used to (and prefer) multiple content formats at a glance. It also might ...
  • Pet Peeve
    I hate when people say "SERP page." SERP stands for Search Engine Results Page so adding Page at the end is redundant. Sorry, had to get that off my ch ...
  • Early Entry for Quote of the Day
    It's not even 9am yet but this gem came out of the sponsored breakfast session... "Consumers these days, you put a search box in front of them and they know ...
  • Quote of the Day
    "Back away from the spreadsheet." -- Gord Hotchkiss of Enquiro, explaining how you get a skewed view of the world when you only look at what happened as opposed to ...
  • Microsoft Doing What It Does Best
    Microsoft just unveiled what might be the most impactful innovation to search marketers in the past couple years. It has released the Keyword Services Platform -- essentially an upgrade to ...
  • Display and Search: 1+1=3
    Moderator Maura Lewis from Grey woke everyone up with a front-runner for Quote-of-The-Day.. "Gord, you ignorant slut." Maura was playing off the famous line from the Belushi-Curtain SNL Weekend Update ...
  • Word of the Day
    Gord Hotchkiss played the role of Pee Wee Herman in unveiling today's secret word... Satisficing. ...
  • Quote of the Day
    "We stopped sharing the numbers publicly." - Suzie Reider, Director of Advertising, YouTube. ...
  • This just in...
    Per James Lamberti of comScore, new research shows that 88% of all clicks on a search engine results page (SERP) are on natural/organic listings. ...
  • Search Marketing Review Live
    This session is always interesting. Marketers in the room are asked to offer up their site/program for critique. Today, Gord and Matt Kain from 24/7 Real Media led the crusade ...
  • Gord vs. Mike - Point, Counterpoint
    Gord Hotchkiss and Mike Margolin squared off in this morning's keynote on the topic of big agencies "getting" search... ...
  • Gord Hotchkiss, King of the Buzzword
    After declaring himself nearly blind (sorry, only those in the room will get that one) Gord got the buzz-o-meter off to a furious start in his Summit Intro. In a ...
  • and we're off
    Jeremy Crane from Compete kicked things off with a virtual tour of Park City in the context of segmentation. He talked about how each of the big 4 engines ...
  • Let the buzz begin...
    Well, folks, another SIS is upon us. This time around, we've abandoned the beach resorts for a ski resort. While the weather may be different, the mood is just the ...
  • Can You Really Learn Search Marketing At A Conference?
    With another Search Engine Strategies in the books and the biannual Search Insider Summit going down in Park City this week, I've got my mind on search shows -- and ...
  • Is Your URL Hot Or Not?
    I have become obsessed -- some (namely, my wife) might say possessed -- by URLs. I can't watch TV, drive down the highway, or look at search results without fixating ...
  • Is Do-Not-Track The Answer?
    Typically, I pose a question in the title of my column and then take 800 to 1,000 words to answer it. Today, I'll use just one (well, technically I'm up ...
  • What Will Happen If The Bubble Bursts?
    In my last column, I weighed in on the debate about whether or not the Internet economy has created a bubble that will burst like 2000/1. I felt compelled to ...
  • Will the Bubble Burst?
    Are we set for a crash in the digital media industry? That's what fellow Search Insider Mark Simon suggests, noting that it could be similar to what happened in 2000/1 ...
  • When Will We See Display Ads On Search Results Pages?
    After back-to-back trips into the heady searchosphere to explore Ambient Findability and MyLifeBits, I've decided to come back to reality and take stock of the current landscape. One of the ...
  • What Does MyLifeBits Mean to Marketing and Search?
    Today I'll continue my trip down the MyLifeBits wormhole. In a nutshell, MyLifeBits is a Microsoft project devoted to digitizing and indexing an individual's entire life -- online/phone chats, media ...