288 results
  • Can MyLifeBits Succeed?
    In my last column I covered the ground-breaking MyLifeBits project currently underway at Microsoft. Led by Gordon Bell, a team of researchers is attempting to build a memex (memory extende ...
  • Is MyLifeBits The Future Of Personalized Search?
    Ever since I got into the search marketing business, I've been telling anyone who'd listen that search is so much more than keyword listings. And, no, I'm not referring ...
  • The Quotable Ambient Findability
    In my last two columns, I explored a world in which anything and anyone can be found anywhere at anytime. Inspired by Peter Morville's Book, "Ambient Findability," I pondered h ...
  • Should We Fear Ambient Findability?
    As awe-inspiring as the journey into ambient findability may be, I can't help but wonder just how much utility there is to be found (pun intended) in a world whe ...
  • What Role Does Personalization Play In a World of Ambient Findability?
    Gord Hotchkiss and I traded licks on the topic of personalization in our most recent Search Insider columns. Gord and I agree that personalization is one of the most importa ...
  • Will Search Personalization Create Self-Fulfilling Prophecies?
    Fellow Search Insider Gord Hotchkiss has been writing about search personalization for quite some time. Gord has been preaching that the biggest (and most important) opportunity for innovation in t ...
  • Searchery Rhymes
    As a freestyle karaoke'er, I love to take other people's songs and make them my own. There's nothing better than twisting the words of tunes everyone knows to really conne ...
  • Did You Hear the One About the Singing Pig?
    In my last column, I covered the top buzzwords dropped at the Search Insider Summit earlier this month. Today, I'll relay some of the best quotes from SIS to he ...
  • What Had Us Buzzing At The Search Insider Summit?
    So what was on our collective mind in Bonita Springs? The early-morning sessions on day 1 set the tone for conversation centered around the guiding principles of search and t ...
  • Signing off...
    That does it for me folks. The last session just ended and I have a plane to catch. All in all, another successful Search Insider Summit. Great dialogue and go ...
  • Quote of the Day
    The Buzz-o-Meter meets the Quote-of-the-Day in this gem from Steven Marder of Eurekster: "Swickis [Eurekster's social search product] provide navigation and discovery through connection... ...
  • 3 Keys to Social Media (well, 6 really...)
    Bill Flitter of Pheedo listed these 3 keys to participating in Social Media: 1. Listen and Repsond - with authenticity, compassion, transparency (bzzzzz), integrity and truthfulness 2. T... ...
  • Social Media How-To
    Lee Odden of Top Rank Online Marketing shared some best practices for leveraging social media: What Not To Do 1. Submit press releases to social news sites (they don ...
  • Bzzzzzzz...
    If this were the Zeitgeist-o-Meter (reflecting not just most popular buzzwords but top gainers) then branding would claim the top spot this morning. Interestingly, this hasn't bee... ...
  • Search Insider Summit
    Quote of the day from Robert Pettee of Lending Tree: "Email, display and search will all be one big group hug in a couple years." ...
  • Quote of the Day
    Had to go with this one... "Never teach a pig to sing. It wastes your time and annoys the pig." -Craig Macdonald, SEMDirector. Craig conjured up this analagy to descri ...
  • Behind the Buzz
    That last post got me thinking... the tricky thing about buzzwords is that they're often taken and/or used outside of any appropriate context. That's how you know when a buzzwo ...
  • Bzzzzzzzzzzz...
    I shared up-to-the-minute results of my Buzz-o-Meter at today's Search Insiders Tell All panel. Here's a quick run-down of the top 10. I'll provide more context and rationale another tim ...
  • Jordan Rohan's Pick to Click
    Hailing from Chicago, I know how much White Sox fans hate it when the Cubs get all the attention so this is my attempt to balance my earlier Shawon-o-meter
  • Group Hug
    Early contender for Quote of the Day... Robert Pettee from Lending Tree during the Yahoo sponsored breakfast -- "Email, display, and search will all be one big group hug ...
  • Quote of the Day
    Poring back over my notes from today's sessions, it's actually pretty hard to pick just one quote of the day. In fact, I probably have enough material here to dedica ...
  • Bzzzzzzzzzzzzzzzz...
    Gord Hotchkiss didn't waste anytime in putting his mark on my Buzz-o-meter. In his opening remarks, Gord planted some seeds for what he hoped would be recurring themes throughout t ...
  • Behind the Buzz
    That last post got me thinking... the tricky thing about buzzwords is that they are so often taken and used outside of any appropriate context. That's how you know wh ...
  • What's the Buzz?
    So I am officially the human buzz-o-meter for the Search Insider Summit (for all the old school Cubs fans out there, I draw my inspiration from the Shawon-o-meter). ...
  • GoogleClick: Do We Have More To Fear Than Fear Itself?
    That's the question that popped into my head when I read about 24/7 Real Media's scare tactics trying to woo publishers away from DoubeClick and all the articles in t ...
  • Is Personalization The Key To Video Search, Or Is Search The Key To Video Personalization?
    Try as I might, I just can't shake the video bug. It's gotten so bad that I refuse to take the juicy GoogleClick bait for this column, and will inste ...
  • When It Comes To Video, Do Consumers Want To Search Or Discover?
    Anyone who has ever worked or karaoked with me knows that I'm vigilant about verbiage and a stickler for semantics. And readers of my last two Search Insider columns kn ...
  • What's The Best Way To Monetize Video Search?
    In my last column, I speculated that a Google acquisition of blinkx could give the search giant a huge boost in video search. In turn, better video search capabilities wou ...
  • Should Google Buy Blinkx?
    It's clear that online video is a huge growth category for Web publishers and advertisers. As such, it's also a tremendous growth area for search engines and search marketer ...
  • Should Marketers Outsource Search?
    In my last column, I covered the ongoing debate about whether or not search marketing is rocket science. Ultimately, I downplayed the importance of that issue and put the foc ...