497 results
  • Healthy Turnout For Naturals Industry's Expo West
    Trend report: Healthy fats are back. Kellogg's 40-year-old Morningstar Farms brand portfolio will be completely vegan by 2021, ...
  • How Is Your Customer Experience Evolving?
    The next decade will bring even more disruption as digital transformation informs it all. ...
  • Is This Marijuana's Branding Breakout Year?
    The suit-filled investors' conference I attended in New York City recently placed a focus on marketing and getting around the "reputational risk" of becoming involved in the cannabis business. ...
  • Marketers Need Cohesion In Understanding Customer Journey
    Improving the customer experience was the top-ranked priority of more than 14,000 marketers and ecommerce professionals surveyed by Econsultancy for its 2017 Digital Intelligence Briefing, and a key point ...
  • Beacon Use Gives Retailers An Edge With Shoppers
    Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. ...
  • 7 Things Omni-Channel Marketers Need To Get Right
    What separates the cross-channel marketers from the omni-channel is the degree of integration for the customer. Here are seven things it's time to get right. ...
  • Omnichannel Experience For All
    Ecommerce has taken over so much of the retail landscape. Malls and stores are closing because Amazon is trouncing them. This can drive opportunity for small businesses because a l ...
  • Creating The Omnicom Omni-Channel Agency For McDonald's
    Wendy Clark, CEO of DDB North America, outlined how the agency turned itself inside out for McDonald's when the quick service restaurant chain issued a 4-inch RFP for an omni-chann ...
  • Nike Combines Data With Experts For Personalized Experience
    If the future of customer experience looks anything like Nike On Demand, we've got a lot to look forward to. ...
  • How To Turn Customer Surveys Into Sales
    Many follow-up customer surveys are just a drag but it doesn't have to be that way. We spoke with Jordy Leiser, CEO of Stella Service, about new ways to lo ...
  • Where Luxury Intersects With Digital
    ow luxury brands and the digital age fit together underwent scrutiny last week at a panel of senior executives at Columbia University. ...
  • How 3 Brands Make Sure Product Matches What Is Marketed
    How does a brand make sure the product experience matches the marketing experience? Communication is key - especially with customers. A diverse panel of marketers explored that topic and mo ...
  • A Walk Through Award-winning Pet Supply Vendor Chewy.com
    The world of customer service has an awards program of its own and it's called the Stevies. Part of the program is a worldwide public vote and this year's custom ...
  • Researchers Advocate 'Unified Commerce'
    Personalization ranks front and center of the initiatives retailers are planning to add so they can improve the customer experience based on new research from Boston Research Partners about custom ...
  • How The Home Depot Optimizes Omni-Channel
    Erin Everhart, senior manager of media strategy for The Home Depot, gave an animated and revealing window last week into the "organized chaos" of her day-to-day life at the D ...
  • Peloton Cycle Spins Discipline Made Easy
    I once lived in an apartment building with a nicely equipped gym on the ground floor. This convenience still left me unable to establish the discipline for a regular card ...
  • Understanding The Customer Beats Lowering Prices
    In their new book, "The Intuitive Customer," authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutti ...
  • Valentine's Day Brings Channels Together
    Valentine's Day sales reached an all-time high of $19.7 billion in 2016; marketers need to focus on personalization, relevant deals and local targeting, says Valassis CMO Curtis Tingle. ...
  • Revenue-Driven Data Shift
    The path from data collection to revenue generation is costly; we discuss ways to improve efficiency and get to the insights. ...
  • Vision Critical's Douglas Weighs In On Customer Surveys
    Customers want to provide feedback about their experiences with brands, but they want to do so through a meaningful, two-way dialogue instead of a one-way questionnaire. ...
  • Why Human-to-Human Contact Is Too Important To Pass
    We spoke wth Matt Tumbleson, CEO and founder of customer service platform Teckst, about the hierarchy of customer experience. ...
  • CX Is Not Just A Box To Check Off, Says Gartner's Ray
    Augie Ray, research director for customer experience at Gartner, is an authoritative and opinionated resource for marketing leaders. We went back and forth with Ray on both the definition a ...
  • Service Design Must Be Managed Along With Product Design
    Thomas Stewart and Patricia O'Connell, authors of "Woo, Wow, and Win: Service Design, Strategy and the Art of Customer Delight" (Harper Collins), say it's time to recognize that the desi ...
  • Understanding The Customer Beats Lowering Prices
    In their new book, "The Intuitive Customer," authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutti ...
  • Using AI And Machine Learning To Personalize Content
    We spoke with IRIS.TV's Rohan Castelino about its Its video personalization solution using artificial intelligence and machine learning technology. ...
  • Customer Experience Wish List For 2017
    Out with the old, in with the new. With the spirit of encouraging positive change, we crowd-sourced this list of 10 customer-experience annoyances everyone wishes would go away. ...
  • What Should We Be Ready For In 2017?
    We asked cross-channel marketing execs across the spectrum what we should expect to see in the coming year. ...
  • Clarity Counts In Pricing, Keeping Consumer Trust
    If you want to hold onto customer trust, telling the truth is a step in the right direction. Yet, retailers still manage to shoot themselves in the foot. A rece ...
  • Kia's Bot At Forefront Of New Competitive Battlefield
    The year 2017 will be that of the AI-powered bot, predicts David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America. ...
  • Enthusiasm, Theater, 'Free' Have Buyers In The Bag
    I was reminded, however, of the power of the personal sale recently on a trip to the local Shop-Rite, where my intention was very much to grab two items, fi ...