15,157 results
  • Adthena Tracks NBA Finals Keyword Terms
    Kayak and Expedia came out the biggest winners in terms of click share during the Finals series for the term "Cleveland Cavaliers." Expedia dominated the term "Flights to Cleveland" with ...
  • Microsoft, EY Blockchain For Gaming IP Rights Will Transition To Advertising
    "People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way ads get priced in marketplaces. ...
  • Google Account Privacy Updates Look To Clarify Controls
    To simplify use of its privacy controls and settings, Google is rolling out a redesign for a dashboard that allows users to log in to security features, check on privacy ...
  • Consumers Catch On To 'Open' And 'Transparent' Buzzwords
    Consumers have latched on to the words "open" and "transparency," especially when hearing and learning about technology they don't fully understand. Some 80% believe companies should tell consumers how and ...
  • Onward To Digital And Innovative Ideas
    The shift to digital and emerging technologies and the inability of some large holding companies to meet the needs of brands has fostered the growth of smaller, independent agencies created ...
  • Microsoft Bing Launches Visual Search On Android, iOS
    A visual search feature on Bing launched Thursday for Android and iOS devices allows users to learn more about their environment, as well as clothing and other items in photos, ...
  • Marketers Concerned About Lack Of Data On Consumer Buying Habits
    Marketers are concerned about a lack of visibility into consumer actions across online marketplaces such as Amazon, Target and Walmart. Some 73% think Amazon has an unfair advantage because the ...
  • Ad, Marketing Companies Rate High In Glassdoor's Top CEO Lists
    Glassdoor released its Employees' Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. ...
  • Report Shows 83% Of Websites Have Issues
    Website speed and page load times matter -- especially to Google, which reportedly uses the speed at which the website loads as a ranking factor in search engine query resu ...
  • Search: Men Outspent Women For Father's Day
    This year the top spenders were those ages 35 to 44, according to data from NetElixir, which analyzed separate data from mobile and desktop campaigns running from June 4-June 17, ...
  • Hubspot Study Rates The Most Confusing Technologies
    Cryptocurrencies at 29% and their underlying technology, blockchain at 29%, are the most confusing to consumers, according to data released by Hubspot. Neural networks at 27% and initial coin offerings ...
  • AT&T, Verizon To End Sale Of Location Data To Third Parties
    AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. ...
  • Google Video Carousels Seen Replacing Thumbnails In Search
    Google has introduced a new formatted video carousel to give searchers a way to click and toggle through more than just three videos in the search engine results page. RankRanger ...
  • Kevin Hart And Lionsgate's LOL Bring Donald Mac Back With Lyft For Season 2
    On Tuesday, the day Season Two premieres, Laugh Out Loud will run the Lyft Legend app integration nationwide where anyone who uses a code provided by Hart will receive a ...
  • What Google's And Craigslist's Founders Have In Common
    Google's co-founders Sergey Brin and Larry Page did not destroy advertising. Their company's engineers simply found a way to generate more revenue and reach more consumers than ads in newspapers, ...
  • Adobe To Demonstrate New Video Platform Project Rush At VidCon 2018
    Project Rush aims to attract the average YouTube creator. The suite of video tools combines features into one platform from its pro tools offering such as After Effect, Audition, and ...
  • Uber Booking Removed From Google Maps
    Google no longer lets users book an Uber in Maps on Android devices. It follows the iOS version, which lost the feature last summer, which Android Police notes. Booking through ...
  • Adware Found To Take Pictures Of Desktops On Infected Machines
    In a blow to consumer confidence and a strike against trust in publishers, a type of malware is distributing adware to people searching and using the web, allowing attackers to ...
  • Bing Ads Makes Changes In Location Targeting, Dimensions Tab
    Bing Ads will roll out a couple of changes to its user interface that make it easier to analyze and optimize campaigns. A new Dimensions tab will add a column ...
  • Google Invests $550 Million In JD.com To Strengthen Its China Foothold, Distribution
    JD.com will join Google Shopping and bring a selection of its products to consumers worldwide. The partnership emerges in trying times for U.S.-China trade relations. ...
  • Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
    The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com. ...
  • Schlage Takes Innovative Programmatic Media-Buying Approach To TV
    When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, resulting in a year-over-year sales growth ...
  • Amazon, Google, IAB Spending Big Bucks To Stop California Privacy Act
    The California Consumer Privacy Act is seeing financial opposition from a long list of well-known tech companies. The act, if passed, would require companies to disclose the types of information ...
  • Second Thoughts: 5 May Be Too Short, Some Say
    Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to load 30 to 40 different technologies ...
  • Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
    The latest change redesigns Ad Settings, allowing users to turn off targeting signals, and provides more insight into why certain ads serve up on Google sites and its partner websites ...
  • Marin Software Integrates Data Silos, Introduces New Platform
    The trend toward combining search and social campaigns led Marin Software to launch the next generation of its cross-channel advertising platform to help brands better integrate and manage many types ...
  • Conductor And SEMrush Expand Partnership
    Conductor and SEMrush announced an expanded partnership Thursday, which began in 2012. The two companies will combine their respective research and development teams to co-develop strategies for Conductor's customers. ...
  • Searchmetrics Launches SEO Consulting Practice Based On Data
    Searchmetrics on Thursday launched a consulting practice to help brands and agencies get the most out of earned media. ...
  • Google Hit With Long List Of Lawsuits In Past 60 Days
    In one of the most recent lawsuits, Milorad Michael Trkulja has earned the right to sue Google by the High Court after allegedly being defamed by Google in autocomplete search ...
  • LiveRamp Partnership Brings People-Based Marketing To Bing
    LiveRamp, an Acxiom company, announced an integration with Microsoft to deliver people-based search capability in Bing Ads Custom Audiences for U.S. brands. ...