15,597 results
  • Facebook Relaunches Search Ads As Small Test In U.S., Canada
    The "small" test is open to select advertisers in automotive, retail and ecommerce. Ads will serve up to people in the U.S. and Canada for now, but could expand to ...
  • Infutor Acquires Ruf Strategic Solutions To Increase Personalization
    Infutor, a consumer identity management company, announced on Tuesday the acquisition of Ruf Strategic Solutions, an intelligence and automation provider focused on personalizing the experience for consumers, for an undisclosed ...
  • Finding The 80 Most Common SEO Ecommerce Flaws
    Brands still struggle with web site mistakes and technical issues that range from slow load times to duplicate content to HTTPS. Here are the 80 most common issues. ...
  • Google CEO Pichai Goes On Defensive During Congressional Hearing
    Lawmakers grilled Google CEO Sundar Pichai on Tuesday, questioning him on topics ranging from consumer data privacy to political bias. Pichai played defense on many of the topics. ...
  • Google Shutters Social Site Earlier Than Expected
    Google announced in October it would shutdown Google+ after finding a bug that left the data in nearly 500,000 accounts exposed between 2015 and March 2018. The flaws were in ...
  • Amazon Takes Action On Fake Reviews, Data Leaks, Black Market Wholesale Accounts
    The black market has become the latest place to buy Amazon wholesale accounts. ...
  • Alexa Answers To Crowdsource User Knowledge
    Amazon Alexa will now turn to select customers to get answers to questions the digital assistant doesn't know. The service, called Alexa Answers, began on Dec. 6, with answers crowdsourced ...
  • Google Search Models Predict Opioid Overdoses
    Researchers are using data to predict opioid overdoses in specific U.S. regions, creating models that use Google search data from 12 prescription and non-prescription opioids between 2005 and 2011 in ...
  • Marketers Spend More On Digital Data Access
    Paywalls feed the most educated and higher-earning consumers, and starve those who either cannot afford the subscription or do not want to pay the price to subscribe. ...
  • 57% Of Consumers Require Five-Star Online Rating
    A report released Friday found consumers read an average of 10 reviews before trusting a business, and 40% are only impacted by reviews written within the last two weeks. ...
  • Google Pay Eliminates Movie Lines For Vue Cinemas In UK
    Urban Airship and Vue Entertainment will roll out the UK's first platform that enables consumers to add movie tickets to their Google Pay account after purchasing them. ...
  • Google 'Urgently' Calls On Europe To Rethink Wording In Copyright Rule
    The European Parliament's Article 11 will impact smaller news publishers by limiting innovation in journalism and reducing choices for European consumers, according to Google. ...
  • Captify Hires Former Data Lead At L'Oreal
    Aruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMath and Yahoo. At Captify she is looking to give publishers insights on site visitors to help shape marketing ...
  • Searchmetrics' Tober To Run Market Innovation Lab
    The Searchmetrics founder and CTO will step down in January, turning daily management and product delivery over to CEO Volker Smid. ...
  • Firefly Creates Smart Display Ad Platform For Ride Share Businesses
    Firefly on Thursday began rolling out an ad network intended to boost revenue for ride-share drivers and to help local city governments inform consumers about these services. The platform serves ...
  • Revcontent's New CEO Nicola Revs Recommendation Engine
    Nicola plans to keep a close eye on ad fraud, which he believes will remain one of the biggest challenges for advertisers, in 2019. "Balancing the fine line between user ...
  • Search Volume Declines The Week Of Cyber Monday
    Searches declined on Google, Bing and Amazon for the 7 days ending Dec. 1, which means the decline includes the number of searches on Cyber Monday vs. the prior w ...
  • IAB Data Center Of Excellence Releases Rock Star, Rising Star Award Winners
    This year the IAB Data Center Board of Directors named two Rising Stars: Amanda Newport-Foster, data scientist at Valassis and Paloma Torres, senior analyst at GroupM. ...
  • U.S. Companies To Spend More Than $19 Billion On Third-Party Audience Data
    The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data and solutions to manage it at ...
  • Average Order Values Fall As Mobile Purchases Rise
    Brands that saw a 4% decline in their average order value Thanksgiving Day weekend -- although consumers spent more -- are not alone. Consumers tend to spend less per purchase ...
  • DoorDash, UberEats, Grubhub Wooed Consumers In 2018
    In a volatile political climate, brands need to determine whether or not to speak out on specific topics across all forms of media, from search and social to video. ...
  • Search In Privacy Mode Shows Google Still Personalizes Results, Study Says
    Consumers querying search engines like Google and Bing often believe that privacy mode enables anonymity, but a study released Tuesday suggests otherwise. ...
  • Microsoft Leapfrogs Apple To Win Title Of World's Most Valuable Company
    Microsoft took the No. 1 spot -- surpassing Amazon, Facebook and Alphabet to close the day with a market cap of $851.36 billion, nearly $4 billion higher than Apple. ...
  • Online Fraudulent Traffic Increases 20% Leading Up To Holidays
    Ad-verification company Fraudlogix published recent data showing that the average percentage of fraudulent traffic increased from 11.6% in October to 14.2% in November. ...
  • Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
    Signal on Monday will announce its entrance into the Adobe Exchange Partner Program and improvements in people-based marketing. The company provides real-time customer data onboarding and identity resolution across all ...
  • J.C. Penney Got Its Search Groove Back For Black Friday
    This year JCPenney.com became the most-clicked advertiser for Black Friday paid-search keywords in the U.S. ...
  • Retailers Fail To Capitalize On Toys R Us Brand Searches
    Consumers miss Toys R Us. From April 1-Nov. 25, 2018, consumers searched on the keywords "toys r us" 73 million times, according to data from Kantar Media. ...
  • Advertisers Lose Billions Of Dollars To Ad Fraud
    Each time a bot scrapes a web page to check a competitor's price on merchandise, it triggers an ad impression that counts against the total ad impressions served on the ...
  • Search: How Bing, Facebook Will Predict Consumer Purchases
    Working with Microsoft, the Intent Lab created an algorithm that helps explain consumers' abstract thinking as they move toward a purchase, by analyzing words in search queries and the context ...
  • Google, Yelp, Facebook Most Trusted For Online Reviews
    Consumers often turn to online reviews to research where to shop in brick-and-mortar stores. Fifty-one percent of consumers tend to rely on Google Maps & Reviews, according to data released ...