15,403 results
  • Gap Cuts Search Keywords By 95%
    The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive. Slumping sales are reflected in its search marketing and advertising ...
  • Google Employees Wanted To Manipulate Search Results
    A series of emails from Google employees discussed ways they could alter the company's search algorithms to serve information in query results on how people could contribute to pro-immigration organizations ...
  • Most Expensive Search Keywords Surpassing $200 Per Click
    Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming expensive, according to recent data. ...
  • Adobe Tried To Acquire Marketo In 2016
    Adobe confirmed it has agreed to acquire Marketo for $4.75 billion -- the largest acquisition for the company. Two years ago, Vista Equity Partners outbid Adobe when the company went ...
  • Google Tells Senators Developers Can Still Scan Emails For Keywords
    Google told U.S. senators the company continues to allow developers to scan for specific keyword targets and then share data from Gmail accounts, according to a letter made public Thurs ...
  • Lotame Tags Online Data From CPG Companies As Next Frontier
    The shift among consumer packaged goods marketers to take products direct to consumers is creating new possibilities for data not readily available today. ...
  • Salesforce Brings Einstein Voice To The Enterprise
    Part of Salesforce's AI platform, Einstein Voice, when released, will enable business users -- especially mobile users -- to dictate memos and navigate cloud services hands-free. ...
  • Revcontent Pushing To Rid Industry Of Sexually Explicit Advertising
    Revcontent has been working with the National Center on Sexual Exploitation to rid the internet and publisher sites of inappropriate material that some categorize as sexually explicit. ...
  • Ghostery Mobile Privacy Browser Gets A Search Engine
    Ghostery has introduced a new version of its mobile browser for iOS and Android that integrates the private search engine operated by its parent company Cliqz. ...
  • IBM Creates Technology To Identify Bias In Machine Learning
    IBM on Wednesday introduced technology that automatically detects bias and explains how AI formulates decisions as they are made. The software can build on machine learning frameworks from Google, Amazon ...
  • Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
    Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm initially forecast $2.89 billion. ...
  • Google Apps, Maps Make Their Way Into Renault-Nissan-Mitsubishi Alliance Cars
    The deal will bring maps and apps into the manufacturer's infotainment systems that run on the Android operating system. The media display system will become available in cars in 2 ...
  • Amazon Loyalty Scores Giving Company A Boost
    Amazon scored higher than both regional and national banks on consumer loyalty, coming in second behind the USAA, according to a new study released from Bain & Co. The poll ...
  • Reducing CPA In Google Ads
    Taping into location and boosting the quality score of the site are two ways to lower the cost per acquisition per campaign when working with Google Ads. While location and ...
  • Hootsuite Integrates With Google Ads
    Hootsuite, the social media company, announced Tuesday the integration of Google Ads into its platform, allowing marketers to see social and search campaigns from one platform. This integration presents a ...
  • Bing Shuttering Anonymous URL Submission Tool
    Bing announced Tuesday it will retire its tool allowing anyone to anonymously submit a URL on the web into the Bing search index. ...
  • After Amazon Storefronts, A Self-Service Suite Of Ad Tools?
    Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will ...
  • Amazon Probes Removal Of Negative Reviews
    The investigation is partly based on a report claiming employees sold data and accepted bribes from independent merchants, published in "The Wall Street Journal." ...
  • Kaepernick And Nike: Search And Social Risks Outlined In Data
    aimClear founder Marty Weintraub highlights authenticity as one benefit in a social analysis that offers a research technique to predict the outcome of voicing an opinion. ...
  • TripAdvisor To Relaunch As 'Personal' And Trusted Connected Community
    The update should help rid the site of fake reviews and recommendations, repositioning the company to become a social network with search features based on trusted accounts that allow travelers ...
  • U.S. Marketers To Spend $15 Billion On Data In 2019
    Programmatic and display advertising contribute to the increase in the amount marketers will spend on data, according to the report. ...
  • Holiday Online Revenue To Rise, But Average Order Values Fall
    Search marketing company NetElixir's 2018 Holiday Forecast predicts overall ecommerce growth of 15% -- up from 13% in 2017 and 10% in 2016. Initial findings estimate 62% of all product ...
  • Brand Loyalty Fading Among Americans
    Among the findings, 75% of respondents admit to having a preferred brand when shopping, but 76% of those said they are likely to change their mind as they shop. ...
  • Verizon Oath New CEO Has Experience In Mobile Search Apps
    It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business. ...
  • Leaked Google Video Shows Political Bias Against Conservatives
    An hour-long leaked video that captured Google executives moaning about Trump winning the election at a weekly meeting streamed to employees because they believed the President's values stood in contrast ...
  • Mobile Searches For 'Like' Brands And Stores On The Rise
    Mobile searches for "brands like" and "stores like" have grown over 60% in the past two years -- some including names like Patagonia or Victoria's Secret, but less expensive o ...
  • Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
    Americans are spending online. A flurry of data suggests consumers are conducting more searches and making an increased number of purchases online. The momentum should continue through the holiday sea ...
  • Google Rolls Out Video Ads in Showcase Shopping And Shoppable Image Ads
    Google now allows advertisers to add a short video in the Showcase Shopping ad platform for desktop and mobile, building on the product launch from last year. ...
  • 2018 Back-To-School Shopping Generated $58 Billion Online
    Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at 30.1%, according to data released Thurs ...
  • Female CMOs Lead In Brands Delivering Customer Experience
    Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing. ...