14,985 results
  • Ad2Offer Tracks Online Ads To Offline Purchases Through Targeted Promotions
    Catalina, a digital media company focusing on shopper data and personalizing discounts and offers, on Thursday launched a platform that ties online advertising to store purchases through discounts and offers, ...
  • EU Tells ICANN: You're Unprepared For GDPR Regulations
    Internet Corporation for Assigned Names and Numbers (ICANN), which manages the Domain Name System, is completely unprepared for new laws related to GDPR, which goes into effect in May, according ...
  • GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
    As the deadline for the European Union's General Data Protection Regulation compliance draws closer, searches for the acronym "GDPR" on Google's search engine continue to rise. It prompted companies like ...
  • Amazon And Google Launch DIY Kits For AI
    Customizing voice search and vision into devices became easier this week as Amazon and Google launched their own DIY artificial intelligence kits. The move will allow tech-savvy marketers to create ...
  • Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
    The new ad format is designed exclusively for mobile apps and the mobile web. ...
  • Google Chrome Now Blocks Autoplay Video By Default
    The autoplay is allowed only when the media doesn't play sound, after the user clicks or taps on the site, or on desktop if the user has previously shown interest ...
  • Search Terms Reflect A Change In Grocery Shelves
    If product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should ...
  • Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
    The ads will be vetted by a third party to verify and monitor information about pharmacies that go online. Google said it will begin accepting the ads from U.S. addiction ...
  • Google Local Maps Expert Moves To Mapbox
    Andrew Chen left Google, where he was a lead product manager, local search, to forge a new path at Mapbox helping engineers. The company licenses maps to software developers, better ...
  • Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
    Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creating an SEO tool that would allow marketers to identify bad links and create disavows in one dashboard. ...
  • Microsoft, Facebook Lead Cybersecurity Tech Accord Initiative
    The agreement, announced Tuesday, comes as U.S. and U.K. intelligence agencies issued a joint warning about Russian cyberattacks on the internet infrastructure. Some of the biggest names in tech advertising ...
  • Facebook Ad Changes Restricting Some Legit Business Pages
    The social site has been limiting some words and content that could be related to terrorism, and now has more than 200 employees working to combat the promotion of extremist ...
  • 2018 App Economy Pegged At $950 Billion, Job Growth Soars
    A study released Monday estimates the worth of the U.S. mobile app economy at a whopping $950 billion, but could rise much higher if the 34 million Americans without broadband ...
  • TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
    Companies that prepare taxes spent more than $192 million to advertise on TV across U.S. national, cable and Spanish-language TV through April 4. TurboTax accounted for $93.4 million -- nearly ...
  • Google Search Tool Answers Questions By Reading Books
    Talk to Books, an experimental semantic search engine, lets people ask questions in English and the engine will search more than 100,000 -- about 600 million sentences in aggregate -- ...
  • Google Loses UK Right To Be Forgotten Case
    A UK judge has ruled Google must honor a request to remove search results from its engine for a man convicted of conspiracy to intercept communications. The event occurred more ...
  • Retail Search 'Fit' Recommendations Fail To Curtail Returns
    Overall, returns cost retailers about $351 billion annually as a percentage of total sales, according to one report. In 2017, online sales returned to brick-and-mortar stores averaged 10.7% of all ...
  • Google And The Path Of Objective Opinions
    Guillaume Chaslot, a computer programmer who worked on recommendations at YouTube, believes the algorithm leads searchers down a specific path -- not the one the person searching for answers usually ...
  • How Google Local Algorithm Works
    A recent study by RankRanger analyzes the distance and the clustering pattern in Google’s local algorithm that Mordy Oberstein believes is consistent regardless of where the user is located. He ...
  • Google Researchers Develop Technology To Separate Speech Patterns In Video
    Researchers believe this capability can have a range of applications, from speech enhancement and recognition in videos and voice search to video conferencing and the ability to improve hearing a ...
  • Amazon Launches Search Services For Small Agencies Through Alexa.com
    Alexa.com, an Amazon subsidiary focused on analytics and data, began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such ...
  • Google Developing Merchandising Analytics Services
    Google is in the early stages of developing a merchandising suite of analytic tools to improve performance and reduce complexity. Some of the tools will be supported by data in ...
  • Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022
    Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 2022 estimates that Americans spent $153 billion on retail products using their mobile devices in 2017. ...
  • GDPR Pushes Up Demand For Data Privacy Officers
    Although 82% of companies currently have a data privacy officer on staff, 77% plan to hire a new replacement prior to GDPR going into effect. ...
  • Google, Others Cut Into Facebook Share Of Consumer Time
    People are spending more time on Google properties, widening the wedge between the search engine and Facebook, one of its closest competitors. ...
  • Google DoubleClick Search, adMarketplace Integration Creates Engine Track Reporting
    The partnership will launch what the companies call "Engine Track" reporting. The integration becomes available on Wednesday to all marketers worldwide using the platforms. ...
  • Millennials Find Content Inspiration From Pinterest, YouTube
    Storyblocks, a subscription service for stock videos, audio and images, gained insights on creative trends and behavior through a study of content creators across the U.S. ...
  • 36% Of CMOs Say They Outsource Advertising Functions
    Not surprisingly, in a survey of 120 CMOs, 43% of respondents said they outsource their programmatic efforts, according to eMarketer, which cites stats from by marketing consultancy NewBase. No other ...
  • Disneyland's Home City Rolls Out Multiyear Campaign With Cast Of Characters
    The branded campaign is designed to attract visitors to the city, revealing hot spots, trendy culinary and craft beer experiences, and revamped neighborhood spaces -- with a cast of uncommon ...
  • SMBs Still Struggle With SEO, Paid Search
    The growth in 2017 from the Total Median Effectiveness score was primarily driven by companies such as Pinterest at 19%, LinkedIn at 17%, and Twitter at 13%. SEO came in ...