105 results
  • Hispanic Purchasing Power Packs A Punch At The Grocery Store
    The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, "The Why? Behind the ...
  • The Truth About Marketing To Spanish Speakers
    Yes, the Pew Research Center recently reported that share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? ...
  • How The Russians Will Bring Multicultural Marketing To Light
    As you probably know, the Russians are accused of attempting to influence the 2016 U.S. presidential elections. It has come to light that one of the tactics they used was ...
  • Are You Authentically Connecting With U.S. Hispanics Or Are You Hispandering?
    The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls ...
  • 3 Key Insights For A Winning Hispanic Marketing Strategy
    The annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before ...
  • Transcreation 101: All You Need To Know To Maximize Your Content Efforts
    We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a ...
  • You Say Hola, I Say Alo: Hispanic Terminology Best Practices
    Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally savvy purchasing powerhouse: the Hispanic community. It's always ...
  • Hispanic Millennials, The New Now Of Retail
    Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from "bleak to promising," according to Business.com, that silver lining ...
  • Amazon Opens Its Doors To Millions Of Hispanic Shoppers
    This year, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there ...
  • Hispanic Homeownership Is On The Rise: Know It, Own It!
    Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it. ...
  • Will Snapchat Kill Spanish-language TV?
    Earlier this year, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to express themselves, live in the moment, ...
  • Facebook Just Became The Gateway To Hispanic E-Commerce
    Last month, we opined on Amazon's rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook ...
  • Amazon Opens Its Doors To Millions Of Hispanic Shoppers
    Last month, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there ...
  • Will Snapchat Kill Spanish-language TV?
    Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to "empower people to express themselves, live in the moment, ...
  • It's Time To Target Hispanic Pet Owners
    A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention since there are 20 million Hispanic pet owners in the ...
  • My 'AHAA' Hispanic Marketing Moment
    This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I ...
  • Hispanic Digital Predictions For 2017
    Another year is coming to a close and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year ...
  • Why Marketers Should Pay Attention To The 2016 Latino Vote
    Despite the fact that the 2016 presidential election did not go the way most Latinos would have hoped, there are some important insights that marketers can glean from it. ...
  • 10 Facts To Convince Your Boss To Invest In Hispanic Marketing
    Each year, I look forward to analyzing the Hispanic Fact Pack to see how our industry continues to grow and evolve. For this post, I pulled out 10 stats you ...
  • Why Targeting Hispanics Online Is Worth The Money
    In August, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in ...
  • Why Targeting Hispanics Online Is Worth The Money
    Last month, CPG giant and the world's largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in ...
  • Cultural Relevance Will Be Key To Connecting With Hispanics Via VR
    Pokemon Go is the fastest mobile game to reach 10 million downloads. It's official: Augmented and virtual reality is the new frontier. Every time I am out and about and ...
  • Ad Agencies: A Few Hispanics Just Won't Do
    Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard ...
  • Hispanic Agencies Aren't Fading; The Ones That Evolve Are Getting Stronger
    A recent post in this publication, "Why Hispanic Agencies Are Fading," grabbed my attention and, I am sure, the attention of many of my colleagues in the Hispanic advertising agency ...
  • What Would Happen If Brands Invested More In Hispanic Digital Media?
    Last month, I attended the Association of Hispanic Advertising's annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing. ...
  • 5 Reasons Brands Should Use Facebook Instant Articles To Engage With U.S. Hispanics
    Last month, Facebook announced that on April 12, they will be "opening up the Instant Articles program to all publishers-of any size, anywhere in the world." Yes, this means that ...
  • Reined In By Family, Hispanic Teens Look To Digital To Help Define Themselves
    Last month, Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and ...
  • Why 'Smart Money' Is Betting On The Hispanic Digital Market, And You Should, Too
    According to Investopedia, "smart money" is "cash invested or wagered by those considered to be experienced, well-informed, in-the-know or all three." ...
  • Why Smart Marketers Are Engaging Online Hispanics In 2016
    As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should ...
  • Is 2015 The Best Year Yet For Hispanic Digital Marketing?
    With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what's happened in Hispanic digital marketing. I must say, it ...