107 results
  • Why Smart Marketers Are Engaging Online Hispanics In 2016
    As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans shou ...
  • Is 2015 The Best Year Yet For Hispanic Digital Marketing?
    With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what's happened in Hispanic digital marketing. I must say, ...
  • Is 2015 The Best Year Yet For Hispanic Digital Marketing?
    With the holidays around the corner and 2015 coming to a close, I took some time to reflect back on what's happened in Hispanic digital marketing. I must say, ...
  • Five Reasons Marketers Must Target U.S. Hispanics On Mobile
    In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing eviden ...
  • Five Reasons Marketers Must Target U.S. Hispanics On Mobile
    In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing eviden ...
  • Five More Reasons To Target Digital Hispanics
    Earlier this week, I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year, I analyze the Hispanic Fact Pack from a digital lens and, on ...
  • 4 Reasons To Target Hispanics With Native Advertising
    With brands executing more and more Hispanic content marketing campaigns, it is imperative to get qualified eyeballs on that branded content. Savvy content marketers employ a variety of digital tacti ...
  • Using Spanish Content To Give Your English Content Marketing More Legs
    If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation: translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your leg ...
  • The Paradox Of Hispanic SEO
    Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found th ...
  • Google Celebrates Commitment To Hispanic Market
    Last month I had the pleasure of attending Google's Hispanic marketing forum in New York. Of course, it was great to reconnect with many colleagues who have helped shape t ...
  • CPG Brands Should Start E-Commerce With U.S. Hispanics
    Despite clear consumer preferences and major digital disruption in other industries, well-established CPG companies have been slow to embrace e-commerce. Technology innovations that make online CPG shopping convenient and viabl ...
  • Using Content Marketing To Connect With Latina Moms
    With all the buzz surrounding Millennials, marketers should keep their eye on Latina moms. This influential demographic controls the majority of Hispanic purchasing power, is growing in numbers, and ...
  • Facebook Courts Multicultural TV Advertisers
    Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of the who's who of U.S. Hispan ...
  • Hispanic Online Marketing: 2014 In Review
    As we approach the end of 2014, it is always a good time to reflect on what transpired through the year, analyze what happened, and apply that analysis to t ...
  • 5 Predictions For Hispanic Online Marketing In 2015
    This time of year is particularly exciting for me as I get to work on my true passion: developing Hispanic digital strategies for our clients. As we wrap up 20 ...
  • Why English AND Spanish Are The Official Languages Of The Internet For Hispanics
    The debate rages on. As marketers think about how to execute Total Market digitally, they often ask themselves which language is best to reach online Hispanics. The previous post ...
  • Apple Banking On The IPhone 6 To Be A Plus with U.S. Hispanics
    In true Apple fashion, the iPhone 6 and iPhone 6 Plus were announced to much fanfare on Tuesday. The latest iPhones are not only larger, but packed with features th ...
  • Marketers Are Still Not Investing Enough In Digital Media
    Every year around this time I am excited to analyze the Advertising Age Hispanic Fact Pack from a digital perspective. Every year I am optimistic that marketers will finally reali ...
  • The World Cup, A Total Market Opportunity
    Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and whether it's the right approac ...
  • What We Can Learn From The Failures Of NBC Latino And CNN Latino
    Earlier this year, we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. ...
  • Want To See The Future Of A Bicultural America? Look To The Border
    One of the hottest trends in the Hispanic marketing industry is targeting "biculturals," people who are equally comfortable navigating in two distinct cultures. The term is especially popular in describi ...
  • How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
    Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who ...
  • Coca-Cola's Controversial Super Bowl Ad Connects With Online Latinos
    Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races, religions and ethnicities clearly had an impact with Latinos, a ...
  • Big Brands Celebrate Dia De Los Reyes On Facebook
    A few months ago, I discussed the launch of Facebook's Hispanic affinity cluster and how it opened up a new and powerful opportunity for brands to engage with U.S. Hispanic ...
  • HSN, Univision Join Forces to Capture Online Shopping Carts
    This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership ...
  • Hispanic Affinity Cluster Opens Opportunities For Brands And Facebook
    Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. Hispanic Facebook users and group th ...
  • Major League Baseball Hits A 'Jonron' With Online Hispanics
    Earlier this week, Venezuelan Jos Lobatn and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games f ...
  • Brands Can Look To Government To Respond To Hispanic Mobile Users
    Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. So it's not surprising that brands are clamoring to reach Hispani ...
  • Viva La Latinas! They Are Driving The Online Market
    When it comes to the online Hispanic market, Latinas are in the driver's seat. At least that's the impression I got by reading "Latina Power Shift," a new study ...
  • Big Media Captures The English-preferring Online Market
    In January 2012, I wrote a piece on how digital publishers were addressing the English-preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts w ...