107 results
  • Why Spanish Will Always Be Critical For Reaching This Demographic Online
    Back in 2011, I wrote a piece outlining "5 Reasons for Using Spanish to Reach Hispanics Online" and thought I would revisit the topic after reading this post that argu ...
  • Upscale Segment: Young, Entrepreneurial And Online ...
    The Association of Hispanic Advertising Agencies and Nielsen just released an insightful study, "America's New Upscale Segment: Latinos!" The research paints a compelling picture of the upscale Hispanic market a ...
  • What The Narrowing Digital Divide Means
    Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large pa ...
  • Foreign-Born Hold The Key To This Market
    It seems like a lot of marketers are focusing on the native-born segment of the population, and some are even questioning the role of specialized Hispanic agencies. It started short ...
  • It's Time For Brands To Join The Social Revolucion
    There are countless brands out there asking themselves the following question: Is it time to invest in the Hispanic online market? The answer is a resounding yes, and brands shou ...
  • Online Publishers Double Down on Facebook
    A lot has changed since I first reported on how Hispanic online publishers were using Facebook in June 2010. Back then, only a few Hispanic publishers were taking Facebook seriousl ...
  • Why Content Marketing Makes Sense
    Now that social media has become an integral part of most people's lives, marketers are continuously looking for ways to take advantage of it to reach you with their messag ...
  • Online Shopping Is Up For Grabs This Holiday Season
    Now that the election is over, our TV, computer and mobile screens will be bombarded with holiday shopping pitches. From a digital perspective, marketers will be competing to grab ...
  • MySpace's Success May Hinge On Young, English-Speaking Hispanics
    The recently launched new MySpace features a slick design, horizontal scrolling, and a focus on musicians, artists, celebrities and their fans. The new owners, including Justin Timberlake, who bought MySpa ...
  • How To Keep Up With The Fast-Changing Hispanic Market
    I spend a lot of time keeping up with the ever-changing Hispanic market. Over the past 10 years, the Hispanic market has grown exponentially, inspired the creation of numerous compani ...
  • A Digital Breakdown Of The 2012 Hispanic Fact Pack
    For this post I thought it would be interesting to provide a digital perspective on the recently published Ad Age Hispanic Fact Pack. From a high level, investment in t ...
  • When It Comes To Online Hispanics, The Internet Is Blue
    It is no secret that the Latino vote will have a major impact on the 2012 presidential election. Given this reality, I thought it would be interesting to see h ...
  • U.S. Banks Not Doing Enough To Market To Hispanics Online
    Each month, nearly 11 million U.S. Hispanics go online to meet their banking needs,according to comScore. Although it seems like a big number, it represents only 32% of all Hispani ...
  • CVS Faces Uphill Battle With New Spanish-Language Website
    In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull off -- successfully launching and supporting a robu ...
  • The Hispanic Online Market Comes to Life at Hispanicize
    This week, I join hundreds of bloggers, marketing agency executives and brand managers in Miami at the third annual Hispnicize social media conference. ...
  • Are Online Hispanics Part Of Your 2012 Plans?
    Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the mark ...
  • How To WIN! The Hispanic Market
    Last week, Hispanic marketing pioneer M. Isabel Valds published her fifth book, "WIN! The Hispanic Market; Strategies for Business Growth." Isabel Valds took a unique approach by aggregating the voic ...
  • Upstarts Challenging Big Media In Reaching Online Hispanics In English
    Eighty-one percent of the 34 million online Hispanics prefer English or are bilingual. This reality, coupled with the flood of advertising dollars that political campaigns will invest to sway t ...
  • Hispanics Are Online, But Marketers Don't See Them
    Here's a question for online marketers: What percent of U.S. online advertising spending do you think is targeted to Hispanics? ...
  • Online Hispanics Have A Hard Time Finding Health Information In Spanish
    When it comes to being healthy, Hispanics have several things going against them: language and cultural barriers, lack of access to preventive care and lack of health insurance. But the ...
  • How To Target Hispanics With Facebook Advertising
    Twenty-five million Hispanics visit Facebook each month. That represents 74% of all online Hispanics. Given these figures, it is not surprising that countless brands and organizations use Facebook advertising ...
  • Why You Should Use Tumblr To Reach Online Hispanics
    Back in May, I took a look at how Hispanics were embracing emerging social media platforms and Tumblr caught my eye. When Tumblr announced last week that it now suppor ...
  • 5 Reasons Marketers Should Pay Attention To Google+
    As the fastest-growing site in history, Google's month-old social networking platform Google+ is something Hispanic marketers should follow closely. Although not open to businesses yet, Google+ will soon be rolli ...
  • Online Retailers Should Put Up A 'Se Habla Espanol' Sign
    As a follow up to my last post, "Five Reasons for Using Spanish to Reach Hispanics Online," I thought it would be interesting to take a look at the Hispan ...
  • 5 Reasons For Using Spanish To Reach Hispanics Online
    The release of the 2010 Census has re-ignited the debate about which language is best for reaching U.S. Hispanics. With U.S. born Hispanics now outnumbering foreign born Hispanics, the voic ...
  • What's Next In Social Media?
    Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing. ...
  • Agency Pulls A JLo
    Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me whi ...
  • Mobile Is A Must For Reaching U.S. Hispanics
    We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below ...
  • Consumer Trends for 2011 Are A Shoe-in
    I recently came across a thought-provoking briefing by Trendwatching.com in which it predicts consumer trends for 2011. As I read the brief, I was fascinated by how right-on it ...
  • Groupon Latino?
    Last week, Groupon turned down a $6 billion bid from Google. The enormous offer -- and the fact that Groupon declined it -- highlights the vast size and potential ...