107 results
  • Five Things Mark Lopez Should Do At Google
    Marketers looking to reach the growing Hispanic market should be excited about Mark joining Google. His experience and relationships in the space combined with Google's enormous potential are sure ...
  • Univision/Televisa Deal Raises Online Stakes
    With access to Televisa's digital content, Univision is well positioned to continue to succeed in the U.S. Hispanic online market. It just has to figure out how to leverage ...
  • Hispanic Online Publishers Turn To Twitter
    Like any marketing campaign, succeeding on Twitter requires a well-thought-out strategy and a continuous, two-way dialogue that provides value to a given target audience. It also doesn't hurt to ha ...
  • The Digital Divide Represents An Opportunity
    Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a resu ...
  • Lost In (Machine) Translation
    Clearly, Google's powerful brand, strong credibility, and free service have lured many marketers to use Google Translate. I wonder if Google's brand would be so powerful if it used on ...
  • Online Publishers Turn To Facebook
    At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities there, and those that are ab ...
  • Culture + Technology Usage = The Perfect Storm
    When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. Social media is the perfect avenue to unleash the Hispanic culture. For t ...
  • Is This Group Really More Social?
    On one hand, there are countless studies indicating that Hispanics are extremely engaged with social media. On the other hand, few marketers are proactively leveraging social media to reach onli ...
  • Online Expectations Lost In Translation
    Most Hispanics expect Hispanic websites to be poor quality and, as result, use the general market version of a site even if Spanish is their preferred language. Do you ag ...
  • Good Content Is Critical For Reaching Hispanics Online
    Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter a ...
  • An Inside Look At Multiculturalism
    When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent a new multicultural general mark ...
  • A Year Of Social Media Marketing
    In the past year, usage of social networking websites has exploded among all ethnic groups and we expect this trend to continue. While preferences of certain social networking sites mig ...
  • Meet Tony, The Intern
    Here is a snapshot of today's Hispanic online market. ...
  • Implications Of Yahoo Microsoft Search Deal
    Yahoo and Microsoft's recently announced a search partnership where Microsoft's newest search engine, Bing.com, will power Yahoo's search functions while Yahoo handles ad sales. The deal will not be ful ...
  • Online Publishers Get Social
    I recently had the opportunity to chat with Kevin Conroy, president of Univision Interactive Media, and Mark Lopez, COO of Terra Networks, about the current state of the Hispanic onli ...
  • Reaching Spanish-Preferring Hispanics On Facebook
    The intersection of the Hispanic online market and social media is an exciting and powerful opportunity for marketers to reach this growing and lucrative segment. However, now more than eve ...
  • Social Media Marketing Is A Multicultural World
    Social networking services allow people to organize and enhance their relationships online, but regardless of technology, culture is still the glue that bonds people together. Marketers seeking to reach ethn ...