31 results
  • Public Relations Resolutions For 2014
    As 2013 comes speeding to a close, it's time for public relations practitioners to pause from their usual frenzied rounds to take stock of how they have spent the passi ...
  • Lights, Camera, Action - Tips For Producing Online Marketing Videos
    Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in our sensory overloaded era, when fac ...
  • It's Summertime And The Marketing Is Easier With Public Relations
    All businesses that are serious about growth should establish a budget for PR and marketing. It's simply fundamental to business development. The key to success, however, is partnering with ...
  • PR Watch - Here Comes Pageview Journalism
    In a world where citizen journalism is steadily gaining influence, tech writer Tom Foremski, who coined the term, believes pageview journalism will become the primary source of news information ...
  • Marketers - Time To Talk Love, Not War
    Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as if marketing is warfare is n ...
  • The Good Client
    The best PR results are always the product of a collaborative agency/client relationship. And while the key question that companies seeking counsel ask of business associates is "Do you kn ...
  • Halloween - When Scary Clients Arise
    Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. ...
  • Welcome To The All-Channel World
    Ubiquity is YouTube's goal. YouTube doesn't want you to just watch videos and then get on with your life. It wants viewers to stick like glue, just as we d ...
  • Public Relations And The Myth Of ROI
    PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and promoting a positive reputation. How do ...
  • PR And The Customer Experience
    Some rules of the customer experience road provide useful insights into how and where PR may best fit into the new CEM landscape. Every step in the customer experience journ ...
  • Crowdsourcing A 'Modern' Definition of PR
    With the hope of incorporating contemporary concepts of "engagement" and "relationship building," the Public Relations Society of America will crowdsource a new definition of public relations, calling upon its member ...
  • PR Secrets Revealed
    From a review of some recently published "secrets of PR," it seems there's not much new under the sun to be found among Google's 110m citations and 5.9m blog po ...
  • Heading Toward Gamification Nation
    When considering gamification-based marketing, remember these rules. ...
  • Exploring Emerging Media
    Video mapping is PR's hottest buzz generator. ...
  • All The Buzz: Infographics
    Colorful, informative charts and illustrations that take data visualization to new heights and break through communications clutter are rapidly becoming ubiquitous. ...
  • Want Brand Power? Become An Expert
    Surprise! You probably already are. ...
  • The Curation Notion
    Brands must master both the guiding principles of content creation and of content curation. ...
  • Brand, Tell Me a Story, Please
    Digital storytelling is the new social media. ...
  • Empower The Simple Email Signature
    Few companies make effective use of this powerful, low-cost, and versatile marketing tool. ...
  • Facebook To Marketers: Are We There Yet?
    Until corporations are willing to align their legal definition as "individuals" with their long-term corporate interests, one should not expect much more of the social brand experience. ...
  • Bet Your Brand ... On Trust
    Brands that engage their own employees to spread the word about their real brand culture may very well come to realize that when the truth is found, all the j ...
  • It's All Contextual At Forbes
    A new editorial model strikes at editorial independence. ...
  • It's Time To Get Engaged With Content
    Gather the management team to brainstorm issues. Let each company spokesperson take ownership of the issues they are most passionate about. ...
  • Give The Brand A Personality
    The more people can relate to the brand as a distinctive, trust-worthy personality, the more approachable it will become and a deeper customer relationship will develop. ...
  • 'Thought Leadership' Is Next PR Frontier
    Committing to an ongoing campaign is the best way to demonstrate industry leadership and to ensure success in a business culture increasingly dominated by the contest of ideas. ...
  • Where Has All The Trust Gone?
    The public relations profession will have to take a stand with "we the people" and counsel their clients as to how to better align their practices to foster the great ...
  • Will Traditional, Social Media Blend?
    Surely there are many more ways to spread reputation building news throughout the social media space and into the search engines and directories. What's most important is the recognition th ...
  • See Me, Feel Me
    Major news sites offer proof that it's high time public relations pros counsel clients to dive into the online video age. ...
  • The Ascent Of Earned Media
    While earned media has been around since the first campfires, the Internet and social media networks make it much easier to earn media for a brand, product, or oneself. B ...
  • Write The Book For An Effective PR Program
    Herein lies the secret to the process of PR campaign as book development project. Let's briefly discuss the approach. ...