As 2013 comes speeding to a close, it's time for public relations practitioners to pause from their usual frenzied rounds to take stock of how they have spent the passi ...

Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in our sensory overloaded era, when fac ...

All businesses that are serious about growth should establish a budget for PR and marketing. It's simply fundamental to business development. The key to success, however, is partnering with ...

In a world where citizen journalism is steadily gaining influence, tech writer Tom Foremski, who coined the term, believes pageview journalism will become the primary source of news information ...

Brand stewards have long employed a litany of military terms -- Strategy, Campaign, Target, Launch -- to discuss marketing efforts. Thinking and speaking as if marketing is warfare is n ...

The best PR results are always the product of a collaborative agency/client relationship. And while the key question that companies seeking counsel ask of business associates is "Do you kn ...

Trick or treat! It's Halloween, when ghostly-ghoulish clients arise from their resting places to drive fear into the hearts of earnest PR practitioners. ...

Ubiquity is YouTube's goal. YouTube doesn't want you to just watch videos and then get on with your life. It wants viewers to stick like glue, just as we d ...

PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and promoting a positive reputation. How do ...

Some rules of the customer experience road provide useful insights into how and where PR may best fit into the new CEM landscape. Every step in the customer experience journ ...

With the hope of incorporating contemporary concepts of "engagement" and "relationship building," the Public Relations Society of America will crowdsource a new definition of public relations, calling upon its member ...

From a review of some recently published "secrets of PR," it seems there's not much new under the sun to be found among Google's 110m citations and 5.9m blog po ...

When considering gamification-based marketing, remember these rules. ...

Video mapping is PR's hottest buzz generator. ...

Colorful, informative charts and illustrations that take data visualization to new heights and break through communications clutter are rapidly becoming ubiquitous. ...

Surprise! You probably already are. ...

Brands must master both the guiding principles of content creation and of content curation. ...

Digital storytelling is the new social media. ...

Few companies make effective use of this powerful, low-cost, and versatile marketing tool. ...

Until corporations are willing to align their legal definition as "individuals" with their long-term corporate interests, one should not expect much more of the social brand experience. ...

Brands that engage their own employees to spread the word about their real brand culture may very well come to realize that when the truth is found, all the j ...

A new editorial model strikes at editorial independence. ...

Gather the management team to brainstorm issues. Let each company spokesperson take ownership of the issues they are most passionate about. ...

The more people can relate to the brand as a distinctive, trust-worthy personality, the more approachable it will become and a deeper customer relationship will develop. ...

Committing to an ongoing campaign is the best way to demonstrate industry leadership and to ensure success in a business culture increasingly dominated by the contest of ideas. ...

The public relations profession will have to take a stand with "we the people" and counsel their clients as to how to better align their practices to foster the great ...

Surely there are many more ways to spread reputation building news throughout the social media space and into the search engines and directories. What's most important is the recognition th ...

Major news sites offer proof that it's high time public relations pros counsel clients to dive into the online video age. ...

While earned media has been around since the first campfires, the Internet and social media networks make it much easier to earn media for a brand, product, or oneself. B ...

Herein lies the secret to the process of PR campaign as book development project. Let's briefly discuss the approach. ...