255 results
  • How Are Email Marketers Planning To Innovate In 2017?
    What's on the minds of email marketers in 2017? Several organizations have released studies recently on various aspects of email marketing whose results underscored a long-running challenge for email marketers ...
  • What Are Your Email Marketing 3-Point Plays?
    Now that we're deep into the NBA playoffs (that's basketball, for non-fans), it's time to roll out an idea I've been bouncing around. Data geeks and analytics have become as ...
  • Will Artificial Intelligence Make Email Marketers Obsolete?
    Forrester Research says intelligent agents (cognitive marketing, artificial intelligence, machine learning, chatbots, etc.) will eliminate 6% of U.S. jobs by 2021. But machine learning and artificial intelligence (AI) are already ...
  • 10 Tips For Creating Email Messages With A Message
    In my previous Email Insider, I explored how brands are using email to stake out positions on current events and reiterate their political, social and cultural values. These can be ...
  • Email Marketing Messages With A Message
    The commercial message is becoming a popular medium for dissent, or at least it seems that way in the early days of Donald Trump's presidency. More brands are using email ...
  • Center-Brain Marketing: Preparing For A Future Of Cognitive Technology
    Technologies like cognitive marketing tools will help marketers deliver more relevant content and offers at the right time than humans alone ever could. ...
  • Field Guide To 'Dear %%Name%%' Personalization
    A marketer recently asked for advice about how to handle salutations and personalization for a consumer brand's email program. I hear this question often from clients and other marketers because, ...
  • Have We Forgotten How To Market?
    Excuse me while I rant a little bit. What's up with email subject lines coming from big brands lately? Way too many look like lazy marketing or borderline spam. ...
  • Keep Seeking Ways To Boost Revenue and Efficiency
    I met recently with a client that's an email marketing veteran. The company does many things well with its high-volume retail email program. What frustrates the email/CRM team is that ...
  • Why Are You OK With Mediocrity?
    One of the biggest problems with email marketing is that it's easy to be mediocre and still achieve decent results and ROI. Over the last decade, sophisticated email marketing technology ...
  • Employee Development: Your Most Important Investment For 2017
    Yes, marketing budgets are tight. However, employee development is no longer optional. It's a "must do" in an increasingly competitive environment where marketing channels, technologies and practices evolve like teenage ...
  • Use Change Management To Transform Your Email Marketing Program
    One thing that keeps email marketers shackled to what I call the "hamster wheel of mediocrity" is not knowing how to manage the leap to greatness. You know you need ...
  • Are You The Problem?
    I've been wondering why some email marketers get things done -- solve major problems, launch creative initiatives, win praise and awards and rack up major revenue for their companies -- ...
  • Subject Lines Are Going High Tech -- Are You?
    Which subject lines persuade people to open and act on email? Everybody has a pet theory, but now we are beginning to apply data and science instead of instinct and ...
  • Engagement Rate Heralds Next Era Of Email Metrics
    Mobile devices are complicating our usual understanding of email metrics. Just as marketers newer to email have grasped the nuances of deliverability, inbox placement, the differences between click-through and click-to-open ...
  • Random Messiness: Time To Add Some To Your Email Marketing Program?
    Could your email marketing program use a little chaos, disruption and messiness? On a recent flight home from London, I watched economist Tom Harford's TEDTalk presentation, "How frustration can make ...
  • Understanding The Email 'Frequency Math Effect'
    Finding the right email frequency is one of the many issues that email marketers have to figure out in order to have a successful email program. What happens when they ...
  • Are Words (In Email Marketing Messages) So Last-Century?
    Of course they aren't. If you're reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox ...
  • 'It's IT's Fault'
    As marketers, we love to blame IT for all of our problems. Here's how to turn them into partners who solve problems instead. ...
  • Email Marketing In The Subscription Economy
    New business models are shifting from purchase and ownership toward sharing or subscriptions. This has and will cause dramatic change in many industries that rely on traditional purchasing scenarios. Here ...
  • Email Marketing As Problem-Solver
    We've been taught to think about marketing in terms of achieving goals in the customer buying cycle: awareness, interest, trial, purchase, support, loyalty, referral/advocacy or some variation of these. Achieving ...
  • Was Sending That Prince-Themed Email After His Surprise Death A Wise Move?
    "To celebrate Prince we've marked down a collection of items just as striking as he was." Really? The retailer that used Prince's death to promote a discounted purple handbag clearly ...
  • Using Email To Drive That All-Important Second Purchase
    Getting a customer to buy from you a second time is one of the most common challenges that online retailers and ecommerce companies face. Many first purchases are seasonal buys, ...
  • Preference Centers: If You Build It, They Might Not Come
    I've advocated for the customer preference center for many years, often as one of the few voices in the wilderness bucking opinions that preference centers are a waste of time, ...
  • Key Considerations For A Global Email Regulatory Compliance Framework
    The Email Experience Council's new report, "The Global Email Marketing Compliance Guide," is a valuable resource to understand email regulations in 77 countries. But, more strategically, it can form the ...
  • Your Guide To Global Email And Data Regulations
    Marketers have to comply with email and data regulations that vary widely from one country to the next. What's legal in the United States, for example, won't pass muster with ...
  • Email Marketing Lessons From Trump's Presidential Campaign
    Donald Trump just picked up another passel of Republican delegates in the Nevada caucuses this week. Although he's still far from the 1,237 delegates needed to secure the GOP nomination, ...
  • Optimizing For Mobile? You're Doing It Wrong!
    Marketers have been inundated with pleas to optimize their emails for mobile. It's good advice, given that B2C mobile readership is well above 50% and creeping north of 35% for ...
  • Building A Great Marketing Team: Lessons From The Golden State Warriors
    As an Oakland, Calif., native and lifelong Northern Californian, I'm in basketball euphoria. The Golden State Warriors, perennially at the bottom of the standings, are now the hottest team in ...
  • Do Your Resolutions Help Or Hold You Back?
    You've probably seen the Internet meme that matches up two photos: a near-empty gym labeled "Your gym in December" and a crowd of thousands of people labeled "Your gym in ...