72 results
  • Behind the Numbers: Bang for Your E-Mail Bucks
    Web 2.0 techniques may be capturing all the attention these days, but most online marketers continue to use e-mail as the foundation of their online strategy, and they're growing the ...
  • Behind the Numbers: Taking the Pulse of Younger Men
    When it comes to capturing the attention and loyalty of younger men, the typical "push an ad to them and hope they pay attention" model no longer cuts it. Young ...
  • Keywords Made Easy
    In theory, optimizing keywords doesn't sound complicated. ...
  • The Next Frontier: Online Video
    It's no wonder YouTube drew the attention of powerful suitors like Microsoft, Google, and Yahoo when it came up for sale. ...
  • The Next Frontier: E-mail
    After so much "talking the talk" and too little "walking the walk," e-mail marketing is poised to achieve its fullest potential and get the credit it deserves, say industry expe ...
  • A Model Merger
    The merger between draft and FBC is the first marriage between a large-scale direct and a traditional agency, but it won't be the last. ...
  • Behind the Numbers: Pharma Seeks Marketing Rx
    Pharmaceutical marketers are frustrated with heavy-handed legislative regulations, a lack of consumer trust, and the ineffectiveness of mass marketing techniques. ...
  • E-Mail Focus: Life After Text? That's Rich
    Think the vast majority of your customers still want marketing e-mails delivered to them in text form? Think again. ...
  • On the Shopping List
    Wandering through the mall, wondering where to find the best deals? Keep an eye out for full-motion "smart screens" from Adspace Networks Inc. ...
  • Saving the Message
    If you're as frustrated with e-mail spam and bouncebacks as most marketers today, here's something to counteract your slipping open rates. ...
  • Behind the Numbers: Serving the Audience of One
    Online TV is coming. Soon TVS will be hooked up to computers, and online content aggregators such as AOL, Google, Yahoo, MSN, and Apple will provide content to larger scre ...
  • MediaPost 2006 Online All Star: Sean Finnegan
    Ask anyone at OMD Digital or any of the agency's clients about Sean Finnegan and they're effusive: He's a visionary and a people person; a great leader, motivator, and te ...
  • Behind the Numbers: First-Time Buyers Test-Drive Online
    Buying that first car looms as the typical consumer's biggest purchase to date, especially for those in the 18- to 30-year-old range. They don't take the decision lightly. ...
  • Start Your Engine
    Real-time one-to-one relationship management is something every company dreams of but few companies achieve. Now more companies can attain it with the Applied Marketing Engine (AME), a new tool launch ...
  • Money That Makes Itself
    A woman we'll call Suzy runs a book club. Twice monthly, six women gather to discuss books they're reading. They take suggestions from Oprah. They have a blog. And they' ...
  • A Closer Touch
    Behavioral targeting has long been an effective way for online advertisers to deliver the right message to the right person. Now companies can have the same targeting ability on the ...
  • Performance Marketing Portraits
    The push from the corner office that all media must be measurable isn't lost on companies that operate within the sales channel. ...
  • Models for Change
    Clients want both niche experts and big-picture thinking, and agencies have had to adapt ...
  • Behind the Numbers: Below-the-Line Media Hits Big
    Targeted channels show the strongest growth Spending on below-the-line (BTL) media — targeted channels such as online, search, direct mail, direct response TV (DRTV), direct response print, inserts, a ...
  • E-Mail Focus: Break Down the (Empty) Silos
    When you hear about a good case study on an e-mail campaign, all too often it's just that--an e-mail campaign. ...
  • Ad Spy
    Need to know when your competition makes a move in the marketplace? Forget waiting days or even hours for newspaper clippings, audio- or videotapes, or other competitive intelligence. Now y ...
  • Behind the Numbers: Off the Rack, Off the Charts
    For my wedding in May, I needed a lot of stuff: a dress, shoes, wedding party gifts. Increasingly, I found myself turning to the Web. ...
  • Case Study: Kahlua
    The speed of e-mail communication can offer a tremendous competitive edge for marketers--or so thought RowenWarren when it was awarded Pernod Ricard USA's Kahlua account last year. ...
  • Case Study: Hotel Indigo
    Every month Hotel Indigo, the boutique brand of the InterContinental Hotels chain, sends out e-mail messages that consist of a single haiku. ...
  • Strategic E-Thinking
    E-mail is a powerful marketing tool, but most companies continue to frustrate agencies and e-mail services providers by taking a siloed approach to the medium. ...
  • World Without Spam
    Imagine a world where you no longer had to battle the problems created by spam--a world without delivery issues, whitelists, blacklists, bulk mailboxes, graphic blocking, shrinking open rates, and e-ma ...
  • Behind the Numbers: Recruiters Scour the Web
    Robust spending in the sector is hurting newspapers Online recruitment advertising is healthy and growing. The category nearly tripled in size in 2005 to $3.5 billion, according to Borre ...
  • Behind The Numbers: Invasion of the Podcast People
    Mobile content and ads blur on the podcasting frontier. ...
  • You Are What You Search
    Studying consumers' past behavior is the best way to predict future behavior. And companies are always looking for new sources for acquisition lists. Now they can do both with ResponderInf ...
  • Full-Circle Testing
    Carat Fusion has come up with a way to test online offers quickly and inexpensively. David Roth, director of search engine marketing at the agency, refers to it as "t ...