98 results
  • 7 Reasons Why Spring Is Great Selling Season For Targeting Millennial Moms
    From March to June, moms will spend nearly 2/3 of what they spent on gifts and meals during their Christmas shopping season, according to a survey by BSM Media. ...
  • 5 Mistakes Marketers Make With Influencers At Trade Shows
    Here's how to avoid making the most common mistakes so there's no disconnect between your brand and influencers. ...
  • 5 Tips For Marketing To Moms In 2019
    It's a new year: Time to evaluate results of the past in order to meet the goals of the future. ...
  • 8 Ways Gen-Z Moms Differ From Millennial Moms
    The oldest of Gen-Z moms are 25 years old and are entering motherhood with all the spending that moms represent to the U.S. economy. ...
  • 6 Overlooked Tactics For Marketing To Moms This Holiday Season
    Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange. ...
  • What Gen-X Mothers Can Tell Us About Gen-Z Moms
    The Gen-Z mom's attitude about money has been largely impacted by watching her mother during her childhood as she struggled with the recession of 2009. ...
  • Marketing To Gen-Z Moms: 5 Insights To Help You Prepare
    Gen-Z young adults are beginning to find their way into motherhood, to an estimated 8 million strong in five years. Here's how to tap this market. ...
  • Moms And Back-To-School Spending
    Back-to-school shopping season is in full swing, and moms are actively filling their baskets with products for the first day of classes. ...
  • Is The Mommy Blogger Bubble About To Burst?
    It's been a bad month for mom influencers, to say the least, particularly if you happen to be one of the few who buys followers. First, Proctor & Gamble was ...
  • The Future Of Marketing To Moms In Light Of Social Media Moves
    Amazon quietly acquired Twitch for $970 million in 2014 but lately people are noticing. Twitch is a popular online service for watching and streaming digital video broadcasts. Today it has ...
  • 5 Sure-Fire Ways To Increase Your 2018 Easter Sales With Moms
    Easter is April 1 and that's no April Fool's joke. Americans will buy an estimated $18 billion in Easter basket items, a number that will meet last year's record spend, ...
  • 3 Tips For A Different Back-To-School Season
    It's May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. However, May is a slightly ...
  • Marketing To Moms Now, In Non-Peak Seasons
    When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms' spending budgets other ...
  • Dear Doctor: How To Market To Moms
    I recently completed a four-article series on marketing to moms for "Bentson Clark reSource," a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare ...
  • 5 Ways Mom Consumer Communities Help Grow Your Bottom Line
    There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered ...
  • 4 Marketing-to-Moms Tactics For 2017
    There has been a lot of debate around the death of the mom blogger. Regardless of which side of the fence you fall on in the argument, the good news ...
  • A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children
    While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping - college shopping. Yes, it's that ...
  • Moms Dish Up Thoughts On Black Friday And Cyber Monday
    As we approach Thanksgiving week, I'm gearing up for my annual Black Friday shopping excursion. Yes, I admit it. I am one of those Black Friday shoppers, out the door ...
  • What's New For Holiday 2016
    It's that time again when brands are looking for the silver bullet that will drive holiday sales and help them meet their goals for 2016. Unfortunately, many marketing teams set ...
  • How To Win The Mom Vote
    With only a few weeks left until Election Day in a highly contentious presidential contest, Hillary and Donald would do well to heed the timeless advice of listening to their ...
  • It's College Move-In Season, Just Ask Moms
    This week marks National College Move-In Week when more than 130 colleges and universities welcome students for the fall semester. This means moms will invest plenty of money and sweat ...
  • The Story Behind The Numbers On Moms And Millennials
    Recently, The New York Times turned its attention to women without children and marketing to this group. If you missed the article on July 10, you can read it here. ...
  • Hey, Dude ... Happy Father's Day
    In this space where we focus on millennial moms, it's a good time to shine the spotlight on millennial dads on this Father's Day weekend. After all, it's good to ...
  • 5 Reasons To Engage With Moms In Online Community Research Groups
    A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team ...
  • The Un-Mother's Day
    No Engage:Moms post would be complete without talking about Mother's Day on May 8th this year. In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts ...
  • Spending Is Hopping This Easter
    Here comes Peter Cottontail, hopping down the bunny trail with billions of dollars in his basket. In a survey report released this week by the National Retail Federation (NRF), an ...
  • Moms Spending Big Money On Connected Toys For Their Kids
    Tell children to play with toys and they will grab their tablets first, thanks to the continued blending of traditional and digital toys. This week, a new study we conducted, ...
  • 5 Mistakes To Avoid When Working With Millennial Mom Influencers
    2016 marketing plans are in full swing and savvy marketers are using millennial mom influencers as an integral part of these plans. But are they using the right moms who ...
  • 2016: The Year Of The Social Mom Influencer
    As 2015 winds down and the New Year is almost here, it's time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here ...
  • 5 Last-Minute Marketing Tactics To Drive Holiday Sales With Millennial Moms
    My Thanksgiving grocery shopping is finished; my Black Friday list is ready (yes, I confess I am one of the 5 a.m. deal seekers, but I knock out most of ...