151 results
  • Whither Pay-Per-Call?
    It was the hottest thing two years ago, wasn't it? Pay-per-call was all the rage long before anyone made a dime on it.... ...
  • Not All Innovations Are Technological
    In the column preceding last week's, I wrote about the lack of meaningful innovation that I saw at Ad: Tech. In that column, I had mentioned that there were some ...
  • How We Will Get There Without Innovation?
    How will an industry that has seen so little innovation in the past two years reach an estimated $30 billion by the end of the decade? ...
  • Want To Buy Against Blog Readers?
    One of the problems I've had with blogs that I've carped about in this space is that, taken as a whole, they don't have nearly enough critical mass to be ...
  • Download Any Films Lately?
    There has been so much coverage lately about filmmakers releasing their products on the Web, and how so many households are finally doing what industry types thought would happen before ...
  • Would You Reinvent a $100M Business?
    You would if you were Claria. And man, are they doing it in style. ...
  • The Wild, Wild (OMMA) West
    For many clients, media planning is taking on a whole new definition. Now many major marketers are planning ways to use their own sites as both buy side and sell ...
  • All Politics Are Local...
    We hear a ton about the growing importance of local search, but not enough attention has been paid to local media online as a whole. This has been changing somewhat ...
  • I'm Only Here To Help, Kids
    Have you ever had your computer seemingly taken over by invaders? I wrote a column here more than two years ago on how to remove certain spyware applications, and I ...
  • Paying Attention To The Mid-Term Elections?
    Here's why you should--and no, this is not going to be any kind of polemic favoring one candidate or platform over another. ...
  • What Took Them So Long?
    The lead story this past Monday in Online Media Daily was on Yahoo's announcement that it was no longer going to permit advertisers to bid on competitors' trademarked keywords. Is ...
  • It's Not Considered Spin When You Are Forthright
    It's been a while since I've written about the communications, branding, and PR practices of the Bush Administration. In fact, I doubt I've touched on anything they've been doing in ...
  • How a Book Can Drive A New-Media Asset
    Have you ever wondered how demographic- or behavioral-specific sites grow into the behemoths some have become? That was the first thing I thought of this week upon reading the reports ...
  • Why Double-Dip When You Can Triple-Dip?
    I've been following the fallout from the AOL-Goodmail announcement pretty closely--but I still can't get past my first intuitive barrier. It's seemed to me from the start that the wrong ...
  • If You Can't Trust Flava Flav, Whom Can You Trust?
    Since the "Big Game" is this Sunday, it's only natural to write about the smart marketers who are leveraging multiple platforms to maximize their $2.5M investment for a minute of ...
  • Sociable Is Sociable, In Any Medium
    I disagree with a new Pew Internet & American Life Project study that says the Internet fits "seamlessly" with Americans' in-person and phone encounters, supplementing, rather than replacing, the communication ...
  • Major Challenges For The Google Brand?
    Whether it's true or not that Google's engine produces better results, Google had to convince users that its results were better. How it pulled that one off is the juicy ...
  • How Did Google Build Its Brand?
    So much has been made in the past few years of how Google built its brand. People always seem to start their dissertations with the notion that Google built a ...
  • Looking Back, Looking Forward
    Columns on predictions are, well, predictable. But with so many of my colleagues teasing up their predictions from last year and throwing them on the altar for sacrifice, I can ...
  • Sweet Home, Chicago!
    This Spin is dedicated completely to an appreciation of a major interactive market that those of us who live and toil on either coast can get in the habit of ...
  • Just One Prediction For 2006: E-mail Will Flourish
    I get the impression that most folks in our industry simply haven't even noticed that e-mail has been the killer app this year already, and that doesn't even include what ...
  • Are Regulators Holding Back Our Platform?
    What's generated the most attention in coverage of the annual meeting of the Internet Corporation for Assigned Names and Numbers (ICANN)has been ICANN's consideration of a new domain for porn, ...
  • Jefferson Would Have Been A Blogger
    For whatever reason, probably because there have been so many recent advances in what we call "publishing," opportunities to cite the First Amendment have abounded of late. ...
  • Consider The Source, Part 2
    Did you see the news this week that a group of major Internet companies announced a plan to form a coalition dedicated to weeding out advertisers who drop spyware on ...
  • Consider the Source
    This weird uncle I write about once in a while walked into Ad:Tech--and during the show, I heard a bunch about one of his drinking buddies. The uncle I'm referring ...
  • The Trickle Down Of Interactive Business Growth
    Steve Smith did a great job in his three-part series that ran this week in OnlineMediaDaily, explaining why media executives have been shying away from behavioral targeting. BT is tough ...
  • A Blog To Believe In
    Anyone who reads this space knows that I've not yet become sold on the vitality of blogs. That is, I don't really see what the big deal is, except as ...
  • Which One Would You Believe?
    Lately, much has been made of the (maybe) increasingly blurred lines between marketing and journalism. I put maybe in parentheses because, depending on the outlet, this line has either been ...
  • What Streaming Video Stats Mean--Maybe Not What You Think
    Go ahead--admit it. The first thing you thought of when you heard that so many men were streaming video in the wee hours and that more men than women were ...
  • A Repeat Of The Past?
    In the beginning, there was the Web. Academics and the military used it for research and something called e-mail, and it was good. Verily, some others got ahold of this ...