46 results
  • The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. ...
  • The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself. ...
  • Inside the Disconnect Between Pharma Marketers And Boomers
    In 2018, TV ads simply can't do all of the heavy lifting for consumers age 50+, who use 18 different resources of healthcare information, among them several print resources. ...
  • The Inside Track On The Booming Pet Market
    It's time for marketers to pay attention to the 50+ pet owner market. ...
  • The Tide Of Boomer Marketing Continues To Turn
    There is a noticeable momentum shift in the marketing of mainstream brands to Boomers. Using innovative ad campaigns, big brands are making bold statements about the value of Boomer consumer ...
  • Christie Brinkley Shatters The 60-something Stereotype
    Boomers are often credited with making 50 the new 30, but with more than half of this generation now over 60, they're making 60-something look pretty darn good, too. ...
  • From DIY To DIFM, Boomers Lead New Trend
    With the latest technologies unveiled this month at CES in Las Vegas, there was plenty of buzz about the newest ways to automate a variety of our day-to-day tasks. N ...
  • Building Brand Trust In An Age Of Mistrust
    Older consumers are disproportionately skeptical of marketing, believing that marketers either don't understand them or ignore them altogether. A recent study indicated that fewer than one in four people a ...
  • Understanding Three Key Motivators For Boomer Travel
    Riding a southbound Amtrak train home to New York last Sunday night, I was asked by the passenger next to me about a whale watching video I was posting ...
  • Adult 2.0-Going for Gold After 50
    At age 47, I was inspired by athletes in the 2010 Winter Olympics to play ice hockey, a sport I'd given up seven years earlier after breaking my leg. ...
  • From The Primaries To Hollywood, Ageism Takes A Well-Deserved Hit
    In the '60s, there was a popular saying among the Baby Boomer generation, "Don't trust anyone over 30." It's a sentiment not widely shared by Millennials, as evidenced by the ...
  • A Tribute To David Bowie: A Leading-edge Boomer
    David Bowie has been a hero of mine for four decades. He was one of the early architects of the Boomer generation's personality, and while we were on opposite en ...
  • 8 Mainstream Brands That Made 2015 A Pivotal Year In Boomer Marketing
    Not long ago, examples of good mainstream marketing to Boomers were hard to come by. Not so in 2015. From fashion to cars to pet food, brands solicited Boomer busine ...
  • 10 Key Facts Savvy Marketers Know About Boomers
    Driving revenue in today's ultra-competitive marketing landscape requires clear-thinking and objective decision-making. Chasing Millennials has proven to have limited payoff because that generation continues to have limited financial means. ...
  • Revealed - 6 Ways Boomers Are Impacting The Consumer Landscape
    Thanks to Boomers, the fastest-growing segment of the population over the next 10 years will continue to be people age 50+. Indeed, the over-50 population will grow by 15.1 millio ...
  • 5 Ways All Brands Can Impact The Growing Boomer Caregiver Market
    It is estimated that over 40 million Americans currently provide care for an aging parent, spouse, aunt, uncle, friend or other loved one so that they can live independently ...
  • Expressing Herself: What Marketers Can Learn When Madonna Tackles Ageism
    Always one to express herself, Madonna has her own thoughts on the issue, recently saying, "It's a form of discrimination that still has not been dealt with and it shou ...
  • What To Expect From Boomers In 2015
    Boomers were as relevant as ever last year. I predicted they would drive economic expansion, create jobs, become more important to mainstream brands, and continue to rejuvenate the face ...
  • Is Gen X The Dark Horse In 50+ Marketing?
    There's no doubt Baby Boomers have changed how endemic categories (e.g., health and finance) view and speak to older consumers, which has resulted in more authentic and youthful ad campaig ...
  • Leveraging Music's Vital Role In Boomers' Lives
    "I still want to make music. I don't want to twerk, but I want to be relevant," joked Boomer Annie Lennox during a recent interview about her upcoming album. S ...
  • Everyone Benefits When Marketers Target Grandparents
    My grandmother meant the world to me. She took me in for a while after my parents separated, and gave me an allowance that we kept under wraps. She provid ...
  • Keys To Winning Their Travel Business
    Boomers spend over $78 billion on vacation travel annually-$29 billion more than Gen X, and $23 billion more than Millennials. It's not surprising they rank travel as their No. ...
  • How Gen X Will Help Baby Boomers Challenge Ageism
    When the final chapter on Baby Boomers is written, what will emerge as one of the most important and lasting accomplishments is their impact on ageism, particularly in the marketi ...
  • Let's Talk About Sex ... And Romance!
    As Valentine's Day approaches, love is in the air. But, will marketers make a love connection with today's largest and wealthiest demographic - the 50+ age group? ...
  • Still Relevant: Top 5 Predictions For 2014
    To me, the most annoying part of being a Baby Boomer is the stereotype that aging has diminished my relevance in today's world. One of the best parts is knowi ...
  • Travel Sales Take Off With Boomers
    With summer vacation memories preserved on social networks everywhere, marketers are eager to identify the next trend among American travelers. The one most likely to pay off, however, is n ...
  • A No-Brainer Marketing Opportunity
    Want to really get inside Boomers' heads and win their hearts? Brain health may be the key. ...
  • Auto Industry Ageism Provides Lesson for All
    I am a proud Boomer. As a generation, we got a lot of things right. Yet, after spending an afternoon reading MediaPost's "Engage: Gen Y" blog, I am envious ...
  • Time For A Beauty Marketing Makeover
    Justin Timberlake's new music video, "Mirrors," should be required viewing for beauty execs looking to make a real impact on their companies' bottom lines. It may just inspire them ...
  • Cupid Takes Aim At Hearts (And Wallets)
    Ah, the sacred traditions of Valentine's Day: flowers, candy hearts, and, if you're a Baby Boomer, perhaps romance after divorce. ...