51 results
  • The Trump Myth: TV Political Advertising Is Unnecessary
    For months, we've endured headlines and comments questioning the relevance of TV political advertising as presumptive GOP presidential nominee Donald Trump has accumulated an estimated free (or "earned") media tally ...
  • The "Trump Effect" On Political Advertising
    Skeptics suggest Trump's enormous use of earned (free) media has obviated political ads, while others suggest the presumptive GOP nominee's widespread TV exposure spurred Trump primary competitors and now spurs ...
  • Programmatic TV: The Mandate for Training & Education
    Programmatic TV spending is expected to top $10 billion by 2019, up from $69 million in 2014. Across the country, agencies cite ambitious plans to grow their programmatic TV business. ...
  • Programmatic: The Holy Grail Of Media-Buying?
    Programmatic -- who would have thought that such a simplistic concept could carry such implications to our industry at large. As it turns out, you can't open a general business ...
  • Naturally Occurring Data
    Over a half century ago, TV measurement was invented. Advertisers wanted to know whether their TV ads were effective. How to define "effective"? The ultimate answer: Did the ads drive ...
  • Canoe Ventures, Linsanity & TV ROI
    You know what they say about the best-laid plans: more often than not, they don't really get you anywhere. That was the lesson of last week's top media news. On ...
  • Super Ads, Super Messaging, Super ROI?
    I know, I know. By now Super Bowl XLVI -- the game and the commercials -- has long since lost its novelty as water-cooler fodder. However, being a huge aficionado ...
  • Playing To Win
    "Average is over," Thomas Friedman wrote last Wednesday in the New York Times, and it may well have been the headline of the week. In sports, politics, business, and the ...
  • Winning Elections On TV
    After last week's Iowa caucuses, some television commentators were surprisingly caught off-guard by Mitt Romney's hairs-breadth victory over Rick Santorum. But why the shock? Watching Santorum on the Sunday-morning circuit ...
  • Looking Back, Forging Ahead
    'Tis the season for wistful recollections about the year past and shining optimism about what the future might bring. For me it is, anyway. Looking back, it's been another roller ...
  • Ted Forstmann & Television
    Ted Forstmann -- businessman, financier, "master of the universe" -- unfortunately passed away last month, at the not-so-ripe old age of 71. Many readers know Forstmann as Chairman of IMG, ...
  • Innovation Beyond Borders
    One of the things I enjoy most about what I do is that it gives me the opportunity to connect with other entrepreneurs. No matter the firm, no matter the ...
  • Small Screen, Big Picture: Postcard from Israel
    Two big events played out on TV while I was in Israel last month. Many times, our perception of the ongoing conflict in Israel takes on a particular divisive view ...
  • Extreme Sport: TV Entrepreneurship
    Operating an entrepreneurial business in the television industry -- as many of us do -- has a lot in common with playing extreme sports. After all, when you're breaking new ...
  • A.C. Nielsen (RIP), Shiny New Objects And The Elephant
    With Steve Jobs' passing last week at too young an age, we lost the single most influential technology icon ever. The media industry lost another key driving figure in Arthur ...
  • The Pie Shrinks, But TV Hangs On Strong
    Another week, another market downturn. Economic news continues to bring the doom and gloom, and so does the outlook for the ad industry overall. But even as consumers and marketers ...
  • Football, TV & The Ad-Edit Ratio
    Football is a funny thing in the TV world. It drives ratings through the roof and audiences to sofas across the country for hours at a stretch. It's a powerful ...
  • The Power Of TV In The Dark
    As I sat reading by candlelight during Irene's visit to New York, I reflected on the role TV plays in an electrically powered world. ...
  • TV's No-Freeloader Manifesto
    Make sure the programming you pay for is going to entertain viewers who are interested in purchasing your product. Minimize freeloaders. Don't cut your ad budgets, cut the waste out ...
  • Game Changer: What Google + Motorola Means for TV
    The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears to be a brilliant move, Google ...
  • Why S&P Doesn't Do TV Ratings
    Like many of us, I have been rattled by the volatility in the global markets sparked by S&P's downgrade of US T-Bills. But when you think about it, the credit-ratings ...
  • Game Changer: Let's Play 'Moneyball'
    What do television and baseball have in common? Great data. That's one thing I've always loved about baseball, though I never was very good at playing the sport. I'll still ...
  • Collision Avoidance For TV Media Buyers
    As I wandered around the weekly old-car show in my neighborhood this past Saturday night, I couldn't help but smile when I saw "my" '68 Camaro. She was a beaut: ...
  • Why Television?
    Here you are, reading the TV Board on MediaPost. So it's probably safe to assume that you, like me, love -- or at least give a hoot about -- television. ...
  • Pausing To Reflect
    In just about two months' time, on the tenth anniversary of the event that changed America, the Word Trade Center Memorial will open to the public. I had the opportunity ...
  • Lorenzo Charles: R.I.P.
    I was sad to read that Lorenzo Charles died last week. Remember him? Back in '83, it was Lorenzo Charles who slammed Dereck Whittenburg's air ball in the last second ...
  • Got Data? Find The $tories
    I'd say that what the industry does best -- what everyone has in common, whatever our role is in the ecosystem -- is tell creative stories. But the biggest challenge ...
  • What NYC's High Line Tells Us About Time-Shifting
    Last week, to celebrate our wedding anniversary, my wife and I went for a walk on the High Line, the incredible park that's been created from an old elevated freight-train ...
  • Partnership in a Connected Media World: Four Core Values
    Competition isn't what it used to be. The Darwinian/Randian world of go-it-alone doesn't cut it anymore. In our interconnected, hyper-networked, flatter-every-day world, we're all members of the same global media ...
  • Finding The Right Audience -- And The Right Votes
    Last month, I traveled up to the Boston area for my college reunion, and I enjoyed reconnecting with old friends and classmates, among them my friend Scott Brown. During our ...