51 results
  • Change 101: Putting a Dent in the Universe
    I hail from a long line of entrepreneurs. If we haven't always read the crystal ball correctly, it hasn't been for lack of trying. A hundred years ago, my great-grandfather ...
  • Rethinking The Television Household: A Call To Action
    Last week's revelation by Nielsen that the total number of television households had dropped rocked the industry, and rightfully so. It also prompted me to wonder what a television household ...
  • How Our World Is Flat
    As Thomas Friedman says, the world really is flat., That's what I kept telling myself as my son and I road-tripped from college campus to campus last week visiting computer ...
  • The Limits Of POOR Points
    In last week's column I wrote about the television industry's continued search for supplements to -- and ultimately, replacements for -- the dead weight (i.e., the "Bernie" of "Weekend at ...
  • TV's Weekend At Bernie's
    "Age/sex demos are dead." So went the refrain last week at the NAB Show in Las Vegas and, later, at an event my company co-hosted in New York. But despite ...
  • Data & Marketing: The Virtuous Circle
    The Big Apple can feel like a small town sometimes, so I wasn't too surprised to find myself at Chelsea Piers two separate times last week, for two very different ...
  • Four Lessons For TV From The 2011 Final Four
    If you've been as glued to your screens as I have -- thanks, NCAA, for the excellent iPad app -- you know that this year's Division I college basketball tournament ...
  • TV Advertising's Tipping Point
    The television advertising measurement system has been broken for a long time. Television remains the biggest ad bucket around, at more than $70 billion, yet there's never been a way ...
  • Finding And Mining Media Data In The Middle
    Last week I attended a Roundtable Breakfast at the Paley Center with Google's Marissa Mayer. She mentioned a content-recommendation study at Carnegie Mellon that piqued my interest. The project, dubbed ...
  • Eric Clapton & the Montgomery Tech Conference
    I was in Santa Monica last week for the Montgomery Technology Conference -- and on Tuesday, just as I was about to call it a day, my college buddy rang. ...
  • Do Like Dolan: Focus On ROI To Take Team To Next Level
    Melo made his Knicks debut a couple of weeks ago, and Jimmy Dolan's critics were silenced, at least for the moment. What's this have to do with TV, you ask? ...
  • Technology, TV & Time
    Now more than ever, those of us who are bringing new Internet- style technologies to the TV medium need to be cognizant of its incredible power. ...
  • Privacy By Design: Best Practices For A TV Industry In Transition
    Online advertising has been coming under a good degree of scrutiny lately, and television may not be far behind. As new technologies evolve to tell us more about who's watching ...
  • Premium Content, Best Measurement Metric: Just Follow the Money
    Content ruled again this past week, as AOL shelled out a cool $315 million for the Huffington Post and Rupert Murdoch launched The Daily. What does this mean for those ...
  • Postcard From London
    There's nothing like a quick jump across the pond to remind you how small the world -- that is, our world of media -- actually is. And how quickly it's ...
  • Obama & The Entrepreneur's Creed
    President Obama's State of the Union address last week gave a big shout-out to entrepreneurs and innovation. As someone who served in Washington and has been an entrepreneur ever since ...
  • Got Ideas? Feel Like Innovating? TV Needs You
    Consider this: For all the talk about how many advertising dollars are migrating online these days, there's still no bigger ad bucket than TV. Advertising on television accounts for about ...
  • Nielsen IPO: A Must-See For Those In TV
    Nielsen is gearing up to IPO, and I am on the edge of my seat. The media-measurement category is red hot. Arbitron (radio ratings) is trading at a three-year high; ...
  • CES Report: Euphoria Ruled, but How Will Advertisers Know Which TV Platform Delivers the Best ROI?
    Last week I had the good fortune to travel to Las Vegas and CES, where the energy was sky-high, as expected, and television -- smart, connected, 3-D, on tablets, and ...
  • Goodbye Empty Black Box, Hello Smart TV
    Goodbye, black box, and thank you. You've served us well these past 25 years. But we're done playing the couch potato and watching just another pretty picture. We're ready to ...
  • Naturally Occurring Data
    Over a half century ago, TV measurement was invented. Advertisers wanted to know whether their TV ads were effective. How to define "effective"? The ultimate answer: Did the ads drive ...