2,528 results
  • Consumers Pleased With Smart Speakers, But Aren't Really Asking Much
    A survey of more than 500 consumers shows 90% of consumers are happy with their smart speakers' performance. But they're still only requiring the devices to perform simple tasks. ...
  • Subway Launches 'MyWay' Loyalty Program
    Customers can enroll in the program through the company's app and website, and earn tokens with every purchase, regardless of how they pay. ...
  • StreetEasy Lays Out The Perfect Apartment Search
    "The goal is to connect [by] making light of the often-humorous considerations we all incorporate into our home search in the city," Peter Edwards, StreetEasy's vp of marketing and analytics ...
  • Comcast Shows Off 'Heroes Behind The Mask'
    On the heels of "Black Panther" (and in honor of Black History Month), Comcast is taking time to showcase black and African-American behind-the-creators stories with a new short film and ...
  • Consumers Like Using Their Smartphones ... To Buy New Smartphones
    "The store experience is still important, and you still have more in-store [purchases] than smartphone or online, but online satisfaction is much higher," J.D. Power's Peter Cunningham tells "Marketing Dai ...
  • Kimpton Has That H.U.M.A.N Touch
    The hospitality brand introduces its new "operating system" with its new "Stay Human" campaign. ...
  • Cricket Creates Personalities For Its Cuddly Characters
    The AT&T-owned pre-paid wireless brand gives silently happy characters a voice in new ad campaign extension, and a more proactive tagline. ...
  • Service Journalism: Napkin Users Make For Better Dates
    Georgia-Pacific's Vanity Fair brand has done the research. Turns out napkin users are more likely to watch bad TV with you and get along with your mother than non-napkin us ...
  • GE Makes The Complex Simple
    A new campaign airing this week carries the theme, "What matters," and expresses how the company's aviation, healthcare and power innovations affect three lives. ...
  • AT&T Makes 'Your Thing' Their Thing
    "What we do is somewhat intangible, and this is us showing how we enable the things you love," Marc Burns, AT&T's vice president of advertising and social media, tells "Marketing ...
  • Skyn Condoms Cultivates 'Places Of Intimacy' Travel Guide
    "We as a brand truly believe that intimacy and great sex are interdependent," Jeyan Heper, CEO of Skyn parent brand LifeStyles, tells "Marketing Daily." ...
  • Peloton Pivots From Product Focus To Brand Storytelling
    "As we have grown our awareness and success, we're finally ready to tell the Peloton brand story, and show what that product experience can enable," Carolyn Tisch Blodgett, the company's ...
  • Still Enviable, iPhone Sales Are Flattening
    "Growth in Apple's U.S. installed base has definitely slowed, It's still huge, but Apple won't add to it at nearly the rate it did," Michael Levin, partner at CIRP, tells ...
  • Planet Fitness Sponsors A Different Sort Of 'Olympian'
    "We believe that our members should be celebrated for their achievements, and that they are all athletes every day," Jamie A. Medeiros, vice president of national marketing at Planet Fitness, ...
  • Wireless Networks See Satisfaction Rate Lift From Unlimited Plans
    "In theory, there shouldn't be a reason that someone with an unlimited plan would have better network quality than those with a limited plan," Peter Cunningham, technology, media and telecommunications ...
  • Headphone Maker Monster 'Goes Big' With Super Bowl Ad
    Not to be confused with the job-search company or energy drink, the electronics company is making its television commercial debut on the world's biggest stage with a star-studded commercial. ...
  • Sprint Introduces 'Evelyn' In Its Super Bowl Spot
    For its Super Bowl entry, Sprint is introducing "Evelyn," a highly intelligent robot that determines, in a world of general network parity, that the less expensive choice is a better ...
  • Mucinex Focuses On The Day After The Super Bowl
    The brand is airing a new commercial set to air directly after the game, highlighting the day after the Super Bowl as the supposed number one sick day of the ...
  • 3 Corporate Giants Team To Tackle Health Care
    Three of the country's most notable companies — Amazon, Berkshire Hathaway and JPMorgan Chase — announced Tuesday they would work together to create an independent health care company for their ...
  • In Analysis Of Social Buzz, Telecom Players Find Varied Success
    "We saw different reasons why brands improved. Each brand has its own unique DNA, and that's why it's important to measure both online and offline conversations," Matt Phillips, associate vice ...
  • Squarespace's Super Bowl Strategy May Even Make 'Sad Keanu' Happy
    In advance of the big game, the website-building company has released a series of teaser ads featuring actor Keanu Reeves mulling the creation of a site for his Arch Motorcycle ...
  • Sonos Takes Aim At 'Big Tech'
    The company announced it would offer its "Sonos Two" bundle (two Sonos One speakers that can be paired to work together or independently) for $349, the same price as a ...
  • Postmates Gets 'It' ... And Its Consumers, Too
    "The tagline [emphasizes] how we can literally deliver them anything, anywhere, anytime," Lizz Niemeyer, director of brand marketing for Postmates, tells "Marketing Daily." ...
  • Ashley Madison Knows The Real Reasons For Her Workout Routine
    The campaign is a decided effort to appeal to the female users of Ashley Madison, adding some levity to the idea of having an affair, says Paul Keable, Ashley Madison's ...
  • Canadians Demonstrate What It Means To 'Be Olympic'
    In advance of the upcoming games in PyeongChang, South Korea, the Canadian Olympic Committee has launched a new marketing campaign to get Canadians excited and interested in the athletes representing ...
  • Few Consumers Actually Switching Wireless Plans
    According to research from Parks Associates, only 14% of U.S. mobile subscribers switched providers as a change to their mobile service plans. ...
  • Marketing All Star: Jonathan Mildenhall
    Sometimes all it takes to become a Mediapost All Star is to do what you said you were going to do, and then some. And then move on the bigger ...
  • Who Cares How You #WokeUp? Pampers Shares How Babies Sleep
    "Pampers knows that when baby sleeps, everyone else can get some sleep, too, and that is important for the overall health of the entire family," P&G's Laura Dressman tells "Marketing ...
  • Wireless Companies' Social Media Efforts Are Paying Off
    "It's a matter of companies catching up to what a good percentage of the customer base is looking for," Peter Cunningham, technology, media, and telecommunications practice lead at J.D. Power, ...
  • Ticketmaster Takes On The Fan Experience
    "All of this speaks to the thrill of enjoying an NFL game in person," says Ticketmaster's head of sports, Greg Economou. "And we know that while fans are on the ...