51 results
  • The Power Of The Pubescent
    When we talk about marketing green, we tend to focus on selling to mature consumers, that is, adults. In reality, the consumer of tomorrow, an increasingly important influencer of behavior, ...
  • Marketing Red And Green
    This year, like the last several, consumers are focusing more on making ends meet than making the world greener ... except as it applies to their pockets. They are not ...
  • Mission Versus Message - Why You Might Need To Rethink Green Marketing
    Sustainable brands are some of the few types of companies that are clear about their mission. While tech giants and consumer brands struggle with their mission statements, striving to balance ...
  • When Going Green Backfires
    Just when we thought we had green marketing all figured out comes this report from The Journal of Consumer Research that found consumers are more likely to purchase green products ...
  • Governments Regulating Responsible Consumption - Don't Hold your Breath
    A recent study in the Journal of Consumer Research, confirmed that, despite efforts by various groups, we'll be holding our breath for a long time if we expect government to ...
  • Forget Innovation - Green Products Drive 70% of New Product Growth
    A recent Boston Consulting Group (BCG) research report showed responsible products accounted for two-thirds of grocery product growth in 2013. That's a pretty incredible number considering how grocery brands have ...
  • When We Don't Say What We Mean
    Let's face it, we all lie. Various studies have concluded that the average person lies 1.58 times per day, but frankly, there is some concern that the participants in those ...
  • The Big Opportunity With Smartphone Moms - Branding Not Shopping
    A variety of studies over the past year have confirmed that moms, really, really like smartphones. Estimates range, but we can safely say that between 50 and 90% of moms ...
  • Making Pinterest Work With Moms In 2014
    With Pinterest back in the news with its latest attempt to monetize their site, it is probably worthwhile to revisit how companies can make the most of Pinterest to make ...
  • Scaling Through Connection - Why Moms Matter
    Much of the talk among brands today is around "scaling content." Following on the heels of Big Data and Social Media automation comes the discussion of how to scale cont ...
  • 3 Tips For Green Brands Talking To Mainstream Moms
    Getting ready for my program at ExpoEast next week, I've been thinking more about marketing natural brands. Placement in Whole Foods has been the Holy Grail for growing natural brands ...
  • Mobile-Local Marketing To Moms
    A popular article today on MediaPost, "Hillshire Farms Ups Mobile Reach," obviously attracts viewers in our industry since we all snarf up any tidbit of information on marketing through this ...
  • Millennials - Overlooked And Misunderstood
    A recent study by Weber Shandwick really highlighted how brands are often missing the mark with Millennial Moms. Overlooked because of the peculiarities of online marketing and misunderstood because of ...
  • Crowd Sourcing Creativity With Moms
    I've built my career on providing creative, strategic solutions to marketing problems. I've worked with small and sometimes a bit larger groups of intelligent and creative professional marketers to craft ...
  • Content And Context In Email Marketing
    At a recent conference on email marketing in Florida, Amazon's Donald Parsons spoke about the importance of conversation in email marketing, as in talk about something the recipient wants to ...
  • Look at My Picture, Mom! The Forgotten Content Marketing Strategy
    Despite the irony that this post lacks graphic content, I'm hooked on the rightness of including visuals as a big part of any content marketing strategy. My fellow MediaPost contributor ...
  • Decoding Gamers - It's Social
    Highlights from the State of The American Mom report were released just last week. Not a lot of surprises, but the report did contain one shift in behavior that we've ...
  • Creating Content That Connects
    Content creation is the new buzzword for 2013. As more brands engage with people on a multitude of online and mobile platforms, like a hungry monster brands need content - ...
  • Reaching Social Media Users In 2013
    A lot has changed in the social media space in the last few years. Duh! Along with the technological leaps, though, we've seen a change in the ways that moms ...
  • Her New Tablet
    Unless you've disconnected yourself from society recently, you've heard that the hot gift this year is a tablet computer. The choices are many. And, it seems most everyone is going ...
  • Kids' Most-Wanted Christmas Gift Drains Her Wallet All Year Long
    The big news in Christmas lists this year is small. Every kid wants an Apple. Each year, the Nielsen survey of what kids want for Christmas moves more and more ...
  • What's For Dinner? Moms Click To Cook
    While interest in cooking shows is at all-time highs, and magazines splash the latest from celebrity chefs, the real news in the kitchen starts with a click. ...
  • There Are Foodies ...Then There Are Foodie Moms
    I almost don't like to talk about "bloggers," per se, anymore as most of those creating good content these days are much more than bloggers; they're social media content creators ...
  • Targeting U.S. Moms
    Without getting into a discussion on the importance of making and growing products in the United States (we should), or the politics of buying local (as much as reasonably and ...
  • The Many Flavors of Moms
    Once seemingly a monolith of homogeneous online influencers, the increasing sophistication of Digital Moms has opened up opportunities for brands that are better served by tighter targeting -- which more ...
  • Mom's Oldest Rules The Show
    I just finished reading Michal Clements' and Teri Lucie Thompson's book, "Tuning Into Mom" and, as often happens, struck upon a concept that I had not really thought about for ...
  • Engaging Foodie Moms
    Those of us who work in food tend to segment our target markets into various niches. While, for most of my clients "mom" is the primary target market, foodies play ...
  • Engage Like It's 2009
    A new day has dawned in digital marketing to moms - or should I say, yet another new day has dawned, with Facebook, Twitter and Pinterest all announcing big format ...
  • Sex And The Social Mom
    It is heartening to hear that on one day of the year, moms aren't under the covers snuggling with their smartphones. Over three-quarters of moms in a Valentine's Day study ...
  • Moms Prefer Social Login
    I was reading a report from Janran, "Consumer Perceptions of Online Registration and Social Login," to which the conclusion was - moms and other consumers don't want to take the ...