106 results
  • One Last Impression Of The Media Industry
    After more than two years and 100 articles, this is my last OnlineSpin column for Mediapost. It's been fun sharing what I've learned during a career working in media a ...
  • Forget The Rolodex, Build A Marketing Stack
    Until recently, I sold products based on the relationships that I had formed during career in media and advertising. Agencies like GroupM, OMG and Starcom Mediavest were accessible to ...
  • Everybody Has a Plan -- Until They Get Punched In The Mouth
    One of my favorite Mediapost articles ever written is "The Power of No" by Dave Morgan. In it, Dave describes how the word "no" can be useful in business: "Learni ...
  • How To Get Rich In Advertising
    A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. B ...
  • Generation Next: Here Come The Homelanders
    What generation comes after the Millennials, the massive generation that is now swamping the U.S. workplace with people born between 1980 to 2000? The Homeland Generation. Born after 9/11, t ...
  • Recruiters Behaving Badly
    Given the demand for engineers and salespeople, recruiting plays an essential role in the media and technology industry. Finding great people can be difficult, and recruiters can help. But the ...
  • How To Retain Your Top Performers
    The market for salespeople, account managers and engineers is so fierce today that recruiters, startups and established companies are all trying to attract the best talent. How will you reta ...
  • Confessions Of A Citizen Journalist
    Over the past 24 months, I've published 500 articles on the subject of media and technology on my blog, The Makegood. During that time, the site received 100,000 unique visito ...
  • The Hottest Management Trend Right Now
    How do high-growth companies manage their people and teams today? Increasingly, the answer is with OKRs: Objectives and Key Results. Originally invented at Intel, OKRs were adopted by Google ...
  • How Buzzfeed Is Transforming The Media Industry
    From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks aw ...
  • Don't Just Quit On Me, Millennials
    Millennials, those born after 1980, expect to change jobs at least every three years. That means that every few years - unless you've been fired - you will need ...
  • 10 Things That Make New York Media Great
    Despite the growth of its tech companies, New York is still largely Mediatown. Seventy percent of all U.S. advertising is still bought and sold here. There are at least ...
  • Does Venture Capital Ruin Companies?
    It's true that millions of dollars of investment have been poured into companies that were not ready to deliver on the growth that they promised. The result has been th ...
  • Selling Like A Mad Man
    In this age of programmatic ad buys and self-serve platforms, one of the most overlooked leadership skills in business today is the ability to sell something. Fifty years ago, a ...
  • How To Survive New York's Media Industry
    I came to New York to work in media a decade ago, and there's no other place I'd rather do business. Each morning I step off my commuter train ...
  • The Real Reason Publicis And Omnicom Are Merging
    The merger of Publicis and Omnicom is yet another sign that the traditional media and advertising business is being disrupted. When this wave of consolidation is over, there will ...
  • If Ad Tech Is Over, What Comes Next?
    The ad industry's high water mark is usually seen as the "Mad Men" era, when the startups of the day were service-based agencies. It's estimated that in the early 197 ...
  • Why Do You Think There Are Makegoods, Anyway?
    I've founded three companies, and at each one I needed to apologize to a customer we had disappointed. Early-stage media and technology companies are especially prone to error, a ti ...
  • Real Startups Fly Coach
    For me, building great teams and creating exciting new products is what I was meant to do. There's nothing that compares to seeing a group of people -- sometimes wi ...
  • Why Doesn't 'Bloomberg Businessweek' Cover Women?
    107 issues. More than two years. That's how long it's been since Bloomberg Businessweek has featured a female businessperson on its cover. You have to go back to May 1 ...
  • Karping About Creativity
    Last week I attended True University, a two-day seminar for startups hosted by True Ventures, the West Coast venture capital firm. At the same time this event was happening ...
  • More On Crossing The Series-A Chasm
    After weeks of meetings with various venture capital firms, I found myself on the main stage of VC deal-making: the Monday partners meeting. The VC partners meeting is an indust ...
  • Crossing the Series-A Chasm
    For the past few months, I've been raising a Series A round of financing for my startup. While I've raised smaller amounts of money for my company, nothing compares ...
  • When Is It Pointless To Advertise?
    Advertising remains a growth business, with annual global ad spend nearing half a trillion dollars. Digital advertising is growing even faster, thanks its ability to target consumers. Still, there a ...
  • What Will Yahoo's Acquisition of Tumblr Actually Mean?
    According to various news outlets, today Yahoo will announce that the company intends to acquire microblogging platform Tumblr for $1.1 billion. If this comes to pass, it would be ...
  • Get Hired: 10 Tips for Landing a Job
    Like a lot of tech firms, we've been making a number of hires recently. There are some great candidates on the market, including recent college graduates. But it's surprising h ...
  • We Are Made In New York (Again)
    Last week I attended an event at The Standard Hotel in New York City hosted by venture capital firms NEA, Silicon Valley Bank and Lerer Ventures. The Standard's Roof B ...
  • The Three Stages Of Funding A Startup
    Without an outside source of funding, most media and technology startups would perish. The cost of hiring engineers and salespeople is usually just too high to self-fund a business unt ...
  • Six Steps For Creating Great Startup Employees
    Last week at the Lerer Ventures CEO Summit, executives from New York media and technology startups discussed the challenges of building a company from scratch -- particularly those challenges relat ...
  • Which Media and Advertising Stars Will Be Immortalized?
    The New York Times obituary section is the city's toughest club to get into. First, you have to die. Second, of the 150,000 people each day who are eligible, t ...