343 results
  • Doing Fewer Things Well
    I noted recently how we all maintain several identities across many online venues. One important one for me has been my persona in this column -- for most of eight ...
  • How Many Online Identities Do Your Consumers Have?
    I've accumulated perhaps dozens of identities across various social platforms over the years. I use the same handle -- maxkalehoff -- on all of them, though the persona I present ...
  • SXSWi Postmortem
    As I write this column, I'm wrapping up an immersive five days at SXSWi 2014. Following are some observations from the Austin-based event that keeps growing and everyone seems to ...
  • Amtrak Should Expand Its Writers' Residency Program To Business Professionals
    My work these days takes me from New York to Washington, D.C. every month. I always take Amtrak's Acela high-speed train because it is a little more civilized, faster and ...
  • Yes, We're Still Solving The Same Fundamental Problems
    I once had a conversation with the head of engineering of a large, successful software company. I asked her how -- as her career evolved from tactical to senior managerial ...
  • How Can I Be Helpful To You?
    "How can I be helpful to you? Let me know now or in the future." I always try to end conversations that way. It's not just a saying, it's a ...
  • Why Were The Super Bowl's Second-Half Ratings So High?
    According to Nielsen, some "drop off" in ad memorability is expected between the first and second halves of a Super Bowl game (10% average from 2009-2013). However, this year's Super ...
  • Online Views Of Super Bowl Ads Reaching Critical Mass
    Super Bowl XXXIV, played on January 30, 2000, was often referred to as the Dot-Com Bowl, with over a dozen Internet companies advertising in the big game.While most of these ...
  • Grand Inspiration
    A few of my friends from New Jersey and Pennsylvania were lamenting sarcastically how New York City's Pennsylvania Station, once among the world's most majestic railroad stations, had become the ...
  • Nine Best Practices To Mobilize Colleagues To Accomplish Big Goals
    All companies require cross-functional collaboration to succeed. Even if you're the chief, you need to win the hearts and minds of colleagues to accomplish big things. When it comes to ...
  • Publishing Industry's Turbulence Creates Surge Of Talent For Marketers
    One side effect of the publishing industry's reinvention is that a lot of its professionals are transitioning into marketing, where there's a growing demand for writing and editing skills. This ...
  • What Would You Do If Nobody Was Watching You?
    With increased digital exposure, it's become more common to hear statements like "you're always on now," or "the meter is always ticking" or the "world is always watching." These statements ...
  • Fitbit: Best Personal Tech of 2013
    I acquired some cool new tech gadgets in 2013. Most gadgets were iterative improvements -- like my Macbook Air laptop and an HTC One smart phone. ...
  • The Questions You Ask (And Don't) Reveal The Most About You
    Every hiring manager has a favorite list of interview questions. They fortify the give-and-take of an interview while testing knowledge, skills, personality and interpersonal skills -- all in an effort ...
  • An Online Retail Experience Where Somebody Actually Cares About YOU
    I don't like most shopping experiences. That includes physical stores and virtual ones. That's why I love Amazon and its Prime unlimited-shipping program. I can buy a wide variety of ...
  • If You're Not An Agile Marketer, You're A Dead Marketer
    What will make you successful in 2014 and beyond? Presuming digital continues to pervade -- which it will -- the environment will favor marketers who are not only smart and ...
  • As Content And Conversation Become Advertising, Brands Must Have Personas
    Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts ...
  • On Erwin Ephron
    I learned a few weeks ago from Joe Mandese that Erwin Ephron had passed away. Despite his reputation as an influential media theorist and practitioner -- and often a controversial ...
  • As Mobile and Social Grow, Advertising Will Shift To Feeds And Content
    While everyone gets excited over "native advertising," the challenge remains that nobody can agree exactly on what it is -- or isn't. Or if it's something that has existed for ...
  • Facebook Really IS Committed To Making Marketers Successful
    Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers. It was countered quickly by many leaders and journalists in the marketing community, who criticized the ...
  • Six Undeniable Reasons Why Listicles Have Jumped The Shark
    Love them or hate them, listicles have skyrocketed in popularity with the rise of blogging and digital publishing. Publishers will rely on them so long as readers reward them with ...
  • Creating A Brand Can Be Easy, But Getting Your People Behind It Is Hard
    There is art and science that goes into branding and rebranding. The best, authentic branding reflects a company's purpose, its culture and the attributes that make it unique and better ...
  • 10 Attributes Of An Extraordinary Hire
    I'm in a new marketing leadership role, and am quickly building the team. I prefer to hire proven stars that I've worked with before. Their probability of success is higher, ...
  • A Tool To Make You Radically More Effective In Your Week
    It's critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be ...
  • Lead More Effective Meetings With This Kindergarten Best Practice
    Last week I went to my daughter's kindergarten parent-teacher orientation night. My wife and I met the other parents, and our teacher reviewed the curriculum, customs and rules of the ...
  • Embedding Science Into Everyday Social Marketing Workflow
    Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one ...
  • A Simple App I Can't Live Without
    Often the most powerful apps are ones that bridge the offline world to the online world. If there's one app that's reduced the hassle in my paperwork hell, it's Sign ...
  • 10 Reasons Why Introverts Make Brilliant Marketers
    Several articles on introversion recently found me - serendipity, I suppose. I subscribe to the theory that introversion and extroversion are not binary personality attributes, but a continuum. I lean ...
  • Beyond Privacy Exploitation Lies Huge Opportunity For Personal Data Optimization
    Amid growing awareness among consumers about how their personal data is tracked and used by businesses to sell them more stuff, we are entering fertile ground to introduce innovations that ...
  • Trust The Numbers -- Or Your Gut?
    Buzzwords like "big data" and "data-driven marketing" could make you believe that marketing leadership has been taken over by robots -- logical and dispassionate. To be sure, data and science ...