14 results
  • Data Saves The CMO
    On average, most CMOs hold that job for less than two years.. Ever wonder why? A major contributing factor is the lack of fact-based decision-making. Organizations of all sizes, a ...
  • How To Use Customer Data For Accurate Cross-Channel Targeting
    We are quickly moving to a world of cross-channel hyper-targeting. The notion of database-precise targeting is not just for direct response campaigns anymore, but now can be used for bra ...
  • Simplify Targeting And Overcome Low Match Rates
    There is an explosive hype focused on leveraging an advertiser's customer data to enable better digital media targeting. Several approaches have sprung up over the years that attempt to individual ...
  • Modeling Behavior To Target Smarter
    Most online marketers now embrace behavioral-based targeting. As more and more marketers focused their online budgets to target based on behavior, the price for specific behaviors became more and mo ...
  • Use An Analytic Approach To Choose An RTB Platform
    Due to the volume of data transactions between the demand and sell sides, systems have been developed to facilitate the buying process. These systems operate in real time and a ...
  • Data Saves The CMO
    On average, most CMOs hold that job for less than two years.. Ever wonder why? A major contributing factor is the lack of fact-based decision-making. Organizations of all sizes, a ...
  • Web Analytics: Personalize Your Site With Five Levels Of Optimization
    We spend $1 out of every $100 of our media budget on the "last mile": converting visitors who come to our site into customers. There are a few reasons f ...
  • If User-Level Data is Too Costly, Look into Alternatives
    Everyone is racing to connect all their online data to a single user, to provide a view into that consumer's behavior and engagement with a product/brand across a plethora ...
  • Engagement Scoring: A Simple View Into Website Performance
    Websites today are jam-packed with content, actions, and tactics to get you to engage and transact. Is it working? Well, the only way to truly know is to track i ...
  • Data-Driven Creative
    As we start the new year, we are entering the age of data-driven creative strategies. Including data as an input into the creative cycle will allow current trends, consumer sentimen ...
  • Enabling the Measurement of Mobile
    Mobile measurement continues to be a hot topic in digital media. We need three things to enable mobile measurement: 1) Develop a measurement framework; 2) centralized data collection; 3) provi ...
  • Measure Your Media's Impact On Social By Using Targeted Social Listening
    Targeted social listening: We use this technique to pinpoint how our media impacts social, and how social affects overall ROI. Measuring social media alongside other online channels is not ne ...
  • Experience Better Targeting: Use Geo-Profiling To Enhance Your Cookie Pool
    In the competitive world of online audience targeting, setting your online targeting strategy apart from the competition with even the slightest data advantage can make all the difference. In t ...
  • Building The Ocean With Big Data
    While working at an agency with a robust analytics group is exciting, it can also be frustrating at times. Clients challenge us with questions that are often difficult to answ ...