231 results
  • Netflix Is Tops With Moms
    Especially for mothers, who don't get much free time, the satisfaction of having the uninterrupted time to themselves is unparalleled. The freedom from a prescribed viewing schedule, multiplied by the ...
  • Doing Away With Online Privacy Rules: Short-Term Gain, But What About The Long-Term?
    While it undoubtedly benefits companies to be able to have a free - or at least mostly free - hand in how they collect, access and leverage consumer data, consumers ...
  • Why Big Data Isn't Enough In The Media Business
    The truth is that data does not deliver competitive advantage. In effect, it redefines and re-levels the playing field. ...
  • Pokemon Go: Will TV Follow Suit?
    Of course, not all brands are of the type that can easily create something like Pokemon Go. But one area that has the potential to leverage large and highly engaged ...
  • The Future For Brands In The OTT Space
    As services like Netflix and Amazon Prime have gained ground, and as many TV networks have seen ratings decline, an obvious question arises: How do brands connect with the seemingly ...
  • Beyond Aereo - Comcast And The Cloud?
    At its heart, the Aereo case is about the ability of those that benefit from the status quo to protect their business models and preserve the orthodoxy in the face ...
  • The Trouble With C7
    The consensus seems to be that this year's upfronts will see an increase in the number of deals struck on the basis of C7 viewing data (live plus seven days ...
  • How The Second Screen Will Come Of Age (Part 2)
    For Apple, partnering with the cable providers represents a shortcut to a massive leap in scale over anything that even they could achieve organically. Instead of building an installed user ...
  • How The Second Screen Will Finally Come Of Age
    Most have heard something about the various electronic wallets that are intended to change the ways we transact and - more recently - about Apple's iBeacon, the indoor positioning and ...
  • Mobile Isn't Just For Advertising
    The mobile phone is our daily command and control center for the hour-by-hour, minute-by-minute flow of our daily lives. The difference is, its pervasiveness in terms of both utility and ...
  • What Are You Streaming?
    Today, the DVR is stronger than ever - a continually growing presence in our lives that is relied upon more than ever as a means of devouring our favorite programs. ...
  • 'Tonight' Is Fallon's Chance To Bridge Generation Gaps
    Sitting as Jimmy Fallon does on the cusp of the GenX/millennial generations (he's a few years too old to technically qualify as a millennial), he's attuned to the mind-sets of ...
  • Beyond The Demo
    As it turns out, 2014 is a pretty significant year in the world of generational studies. It also has implications for the media world. This is the year that each ...
  • The Golden Age Of Appointment Viewing
    The term The New Golden Age of Television has been revived. And what seems to be a revitalized medium is looking more vibrant than it has in several years. ...
  • Rules, Trends And Avoiding Shiny Objects
    The mass market does not use technology for what it can do. It's used for what they can do with it and this is an important difference. ...
  • Mobile Video - How Long Until Prime Time?
    While the vast majority of the population watches some amount of TV everyday - often hours of it - mobile video is still at the stage where short clips and ...
  • Taking A Second On The Second Screen
    While there are undoubtedly reasons why we can expect the second screen environment to grow, there are others that have inhibited it to date. There has been much talk about ...
  • TV - Not Dying. Diversifying.
    The media and tech worlds have long been enamored of the shiny and the new - and the extravagance and wonder currently in full swing at CES is probably the ...
  • Is This The End Of Time?
    The media business has always been heavily time-based. The challenge of new distribution methods has been in defining and achieving suitable levels of monetization. ...
  • The Whole Story - Eating Snacks, Consuming Media
    Snacking - like media consumption - is a behavior that is so prevalent that it occurs throughout the day across all demographics. The details of what and how much is ...
  • The Whole Story - "On The Go" Video On Rise
    As our lives have become more complex and fast-paced, and the number of media devices available to us has increased, so has the range of content available through them. ...
  • The Whole Story - Cross-Platform Media and 'NBC Nightly News'
    The 'NBC Nightly News' serves as an example (though not a mirror) for other nightly news programs and for the kind of analysis that can be undertaken for other major ...
  • The Whole Story - How Social Media Is Used
    Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark Zuckerberg's Harvard dorm room. ...
  • The Whole Story - Homes and Gardens (and Media)
    With weekends accounting for so much home-improvement business, it becomes critical to ensure that potential customers are reached effectively before they are likely to visit the stores. ...
  • The Whole Story - Whole Lotta Love?
    In the last week or so, there have been many references in the press to consumers feeling "Loving" as a result of coverage of Johnson & Johnson's new corporate ad ...
  • The Whole Story - The Diet Pepsi Media Challenge
    The carbonated drinks category is a fiercely fought sector in which consumer habit and loyalty is a key driver of success. Understanding their daily media habits is critical in understanding ...
  • The Whole Story - Internet Use By Platform
    Internet use as an indicator of the overall health of a device, mobile phone and tablets, may indicate the direction things are heading. Smartphone and tablet sales are rising, and ...
  • The Whole Story - Media Double Acts
    The growing multitude of media devices and channels available to us has made media multitasking more complex. TV appears most frequently, given how much time we spend with it and ...
  • The Whole Story - Dinner and a Movie?
    For advertisers, movie-going and casual dining are a win-win. They deliver an audience where a high percentage are likely to be making a buying decision directly relevant to the category ...
  • The Whole Story: TV As A Path To Purchase Medium
    A path-to-purchase medium is typically thought of with regard to its proximity to the time and place when the consumer makes their choice at retail. But TV may offer its ...