231 results
  • The Whole Story - Reaching Active Auto Shoppers
    While TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative to total adults 18-64. ...
  • Taking Media, Emotional Barometer: The Path To Purpose
    Where people are and how they feel is just as important as the media they are using at any given time. ...
  • The Whole Story - Sport and Social Viewing
    Sport has long been social currency. If you're unable to talk about last night's big game with your friends, you are effectively excluded from the conversation. ...
  • Where's Waldo Goes To VideoLand
    As the programming landscape becomes more complex, and people consume more content outside the conventional broadcast TV schedules, difficulty in finding programs -- if left unchecked -- will hurt audience ...
  • The Whole Story: Quick-Service Media
    The quick-service restaurant represents a break in behavior, rather than a point at which behavior thereafter changes. ...
  • The Business Of Reinventing 'TV Households'
    Now, the trend toward thinking in terms of video consumption across all platforms has called the usefulness of "TV Households" definition into question. ...
  • The Whole Story: Tablet Users: Where Are They Now?
    Much of the recent press surrounding tablets has focused on the use of the device as a companion screen while viewing TV. But the personal characteristics of users bears closer ...
  • The Dexterity of Dinosaurs
    The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those companies do business. ...
  • The Whole Story - Social Networking - The Hierarchy of Devices
    There is continued overall growth in social networking among all adults 18-64. ...
  • Print: The Original Multi-Medium
    The nature of the print product should make it ideal for leveraging the nonlinear, interactive and increasingly tactile world of electronic media. ...
  • The Whole Story: A Different Kind Of Social Media
    For drinks brands seeking to reach the 21-34 demo when socializing, understanding how the consumer media mix varies by location will be key to crafting successful cross-platform campaigns. ...
  • Tablets: A Feel-Good Medium?
    Does a tablet that delivers a good touch-based user experience and which is pleasing on the eye have an effect on how we feel emotionally when using it? ...
  • The Whole Story: Adult-Child Co-Viewing - By Genre
    For many brands, understanding TV co-viewing behaviors can help guide media planning and buying. ...
  • Amazon, Bic and the Humor of Crowds
    When Socit Bic, the French manufacturer, launched the ballpoint Bic Crystal for Her, it set off a firestorm of humorous assault on Amazon. ...
  • The Whole Story: 2 Views Of Social TV
    Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. ...
  • Marketing or Design Thinking?
    As the trend toward greater consumer control and interaction around messages grows, the number of social contexts increase. Many of the established practices that characterize long-established marketing thinking then become ...
  • The Whole Story: Media And The Daily Commute
    Whether consumed while traveling, just before leaving or arriving home, or just after arriving or leaving work, media delivers some segment of the commuting population in varying degrees and conte ...
  • In Search of the Hybrid Media Exec
    Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape and how consumers interact with ...
  • The Whole Story: Moms, Radio And Recency
    Whether talking and chatting with others, commuting, eating, working or doing housework, radio has a presence. ...
  • Technology - It's Transitional
    All technology is transitional. From the spear to the rifle; the horse and cart to the SUV; the telegraph to the Internet. The trick is to anticipate the direction of ...
  • The Whole Story: Beyond Second Screening
    The 2012 Olympics has become a field day for the tablet as second-screening becomes a focus of much attention. ...
  • London 2012 - Ultimate Disruption?
    With all the shenanigans over in London right now surrounding the Olympic games, it's inevitable that the lives of Londoners and those in towns and cities impacted by the Games ...
  • The Whole Story: Turn On, Chill Out And Eat Up
    Whichever platform you watch video on, there's a good chance you'll be eating, talking with friends and family or just relaxing. ...
  • TV Everywhere - A Broader Definition
    "TV Everywhere" is a term that has all but entered the media lexicon. And yet, curiously, this seemingly all-encompassing label is still somewhat limited in what it encapsulates. ...
  • The Whole Story: Breakfast Media
    It's morning again in America, and here's what media we're using while we're eating breakfast, according to this exclusive USA TouchPoints analysis showing media consumption during our morning meal consumpt ...
  • Checklist: What Marissa Mayer Might Do Next
    While the appointment of Marissa Mayer as Yahoo CEO is an interesting one, she's unproven as a chief executive. And there are many areas that need immediate attention. ...
  • The Whole Story: Second-Screening By Genre
    "Second-screening," or the use of tablets and smartphones while watching TV, is on the rise, but have you ever wondered how that behavior breaks down by programming genre? To kick ...
  • Sometimes You Preach To The Choir
    It's important for marketers to target people that are already in their camp. Influence matters. ...
  • Empathy - The Marketers' Secret Weapon
    The ability to empathize underpins great advertising and marketing. It's the willingness to not merely think out of the box, but to act out of it, too. ...
  • Note To TV: Get Your Own-Label Social Media
    If a minor UK politician can launch something Twitter like in her spare time, just think what major media brands with marketing and management talent could do with TV and ...