231 results
  • The End of Social Media
    For the last few years, we've been told to stop referring to digital media and simply think of media. It can only be a matter of time before we say ...
  • Marketers Need To Define Mothers In Broader Terms
    To always and only talk to moms as moms misses the point. The vast majority of moms -- just like the rest of us -- transition through different roles and ...
  • Newspapers, Muscle and Innovation
    Newspapers need a jolt. So it's interesting that Warren Buffet's Berkshire Hathaway is extending its reach into the sector by acquiring 63 newspapers around the country with a clear intent ...
  • Is Facebook An Advertising Medium?
    Just because there is a place for advertising on a given medium, does not mean its is suited to being a conventionally defined ad medium. ...
  • TV Watching: One Coin, Two Sides
    Despite cries about traditional TV's demise, there is no real prospect of the distributors of TV content being left out of the game in the future. ...
  • We're All Stories In The End
    Whether gathering around the fire pit or the pulpit, going to the movies or the theater, we've always loved a great story. Anything with a good cast of characters, with ...
  • Facebook - The Future of Branded Video Channels?
    Digital video provider Perform Group has struck a deal to offer a range of international sports on a subscription basis to Facebook's 900 million users globally, through as many as ...
  • Confusion By Design -- Or How I Learned To Hate My Program Guide
    So counterintuitive is my new MSO interface, it took us as a family 10 days to work out how to record programs and another two weeks before we could find ...
  • The Three Rs of Modern Marketing (+ 1)
    The effects of digital technology and all it has spawned impact the brand consumer relationship. For openers, it makes building effective communications plans more complex. ...
  • Facebook, Instagram And The IPO
    When it comes to the acquisition, market value isn't the issue here. It's all about Instagram's value to Facebook. Or more accurately, the cost of allowing it to continue. ...
  • McLuhan Was 20% Right
    If content is king, then context is the power that lies behind the throne. But context is about more than medium; it's a multifaceted reality. ...
  • Radio - Deserving Of More Attention?
    When you consider the near-ubiquity of radio in many consumers' lives, it is surprising that the medium has to fight so hard for its share of the pie. ...
  • Mad March Media
    Sports events -- March Madness, the Olympics -- leave an indelible mark on media usage for their respective lifespan. This flow of interaction -- with all its idiosyncrasies of location, ...
  • From Print To Text
    In the digital age, the opportunity for the newspaper sector is to follow the consumers' lead and redefine itself - from "print" to "text." ...
  • The Post-PC Era - Are We There Yet?
    The history of media has shown us time and again that few media categories are completely eclipsed by the advent of another. The hierarchy tends to shift to make room ...
  • Online Privacy Is A Brand Issue
    Online users are not comfortable with privacy violations, even if they continue to use the Internet. It is dangerous for brands to assume that usage means acquiescence. Sensitivity to users ...
  • So Much More Than An Ad
    For those that watched the Grammys (hereafter known as the Adelies), it's likely you saw one of the most remarkable and striking pieces of work to have graced our screens ...
  • The Power To Read Emotions
    BBC is trying to create a method of navigating its vast archives on the basis of emotion. Imagine the application for media planning and buying, or even for creating program ...
  • It's Only a Flesh Wound!
    Some of the viewing public are adopting different behaviors, but not in sufficient numbers to seriously disrupt the TV business. ...
  • Second Screening
    There are a handful of things that are likely to drive success for Second Screen endeavors -- with opportunities for viewer involvement, additional program information, advertising revenues and commerce being ...
  • For Mobile, Context Is The Differentiator
    Perhaps the single factor that could benefit the mobile industry more than any other is not technology, but leveraging mobility itself. ...
  • Why Media Revenues Won't Ever Be Driven By Time Spent
    To assume that one hour spent using a medium is the same and no more or less valuable than another is at best simple-minded and more to the point, wr ...
  • The Future Only Happens At The Pace The Present Will Allow
    Predicting the future of anything could perhaps be better described as The Art of Being Wrong. The only real variables are the questions of degree and direction. ...
  • Christmas Is A Self-Curated Affair
    Media has been a part of the holiday season for centuries. The form may have changed, but the essence of seasonal cheer, religious observance and family ritual have remained pretty ...
  • To Share Or Auto-Share?
    Facebook users are familiar with those little announcements at the top on the right of your Newsfeed. While this is -- at first glance -- seemingly a kind of sharing ...
  • Marketers Need To Redefine 'Workplace'
    The workplace presents additional challenges for measuring media consumption. People work both on- and offsite; understanding work-related media use is critical to reaching a receptive audience. ...
  • Transparency Is The New Green
    There is an opportunity for companies that address the privacy issue with customers to differentiate themselves in a manner that reinforces a position of customer-centricity and openness. ...
  • Is Facebook Bad for Business?
    For a business that is all about building community and that has grown on its ability to facilitate communication between ever-larger numbers of people, Facebook continues to do a pretty ...
  • Something in the Air
    Aside from air and other people, screens are probably among the most prevalent things with which we surround ourselves. ...
  • Fishy Business
    My encounter with the Maine Department of Inland Fisheries and Wildlife has troubling repercussions for the email industry. ...