231 results
  • The Mile-High Media Club
    No, the title of this column refers not to some dubious in-flight activity of a physical nature, but instead to the expansion of media offerings increasingly available on overseas flights ...
  • Piling On The Pressure
    If you listen carefully, you can hear the not-so-distant sound of hysterical agenda-driven pressure groups marshalling the Federal Communications Commission about the perceived dangers of what they are calling "embedded ...
  • Agencies Need To Go Back To School
    If the media industries have trouble keeping up with developments and in determining new solutions, then even the best-resourced and most pro-active universities with the most gifted faculty will find ...
  • Exchanging Focus For ...?
    What does Carat's decision to terminate its Digital Exchange mean? As many readers will know, one of the great achievements of the Exchange has been to gather together groups of ...
  • Does Sex Have A Sell-By Date?
    Reading the advance press on this week's big-screen debut of "Sex and the City," it's clear that it's not exactly expected to send what was a spectacularly successful TV franchise ...
  • On the Record: The Life of Leisure
    Most people who know what it was like to work in an office without a computer are now either spending their days on a golf course or rotting six feet ...
  • TV News 2.0
    There has been much written (and rightly so) about the huge and inevitable impact that set-top-box data will have on the measurement of TV viewing. But for the purposes of ...
  • Any No-Go Areas For Out-Of-Home Media?
    As with last week's TV Board, this one goes to context again. When speaking on a panel about out-of-home video, Joe Mandese -- our esteemed moderator -- asked us all ...
  • If Content Is King, Then Context Is Queen
    The growth and prevalence of screen-based media in our lives has of course opened up significant new opportunities to reach out and touch consumers in an ever-expanding range of locations. ...
  • Watch This Space
    I was struck Monday and Tuesday by two pieces of news (one confirmed, one rumored) that just may be indicative of something. The first was the announcement that longtime advertising ...
  • Sponsoring Controversy?
    The Olympic movement is the event sponsorship granddaddy of them all. With an audience totaling billions around the world, with a sponsorship entry ticket in the monetary stratosphere and licensing ...
  • Hulu - Online Video Department Store?
    With Hulu only out of the gate formally for a matter of weeks, it's way too early to call the play on the NBC and News Corp. online video joint ...
  • After Strike: Thinner DVR With New Shows To Watch
    My DVR is a shadow of its former self. In the halcyon days before the writers' strike, it was fat and happy -- overflowing with a wealth of our favorite ...
  • BitTorrent: Broadcast's New Best Buddy?
    The answer to the question above is -- in short - probably not. At least not for now. But an initiative by the Canadian Broadcast Corporation points to a future ...
  • Planes, Trains, Automobiles -- And Everywhere Else
    The out-of-home video market has heated up significantly over the last couple of years, and continues to accelerate. Scarcely a week goes by without a slew of announcements regarding new ...
  • MetaTV
    While at the 4 As conference in Orlando last week, I enjoyed a particularly fun conversation with a friend about one aspect of his TV viewing habits. My friend -- ...
  • Media Memories: What Will Our Kids Remember?
    With yesterday's closure of the wall-to-wall TV and online ad channel Firebrand, maybe it's time to conclude that the ads-as-content model isn't likely to sustain itself on a grand scale ...
  • Set-Top-Box Data: Just A Part of the Equation
    Monday's TV Board featured a rousing call to action from Tracy Scheppach of Starcom, urging all sides of the media business to do their part in making set-top box data ...
  • On the Record: When All the News Fits
    There was a time when the principal form of news distribution was the town square. The citizenry would gather round to hear the town crier hold forth with the latest ...
  • A Recession With A Digital Lining?
    There's been a fair bit of chatter lately about the likelihood of a full-blown recession and its subsequent effect on the advertising and media industries. Yet it seems to me ...
  • An Election Like No Other
    Like millions of others, I spent much of last night in front of the TV following the events of Super Tuesday as they unfolded (or at least as they were ...
  • Super Bowl Ads -- The Exception, Not The Rule
    So -- we're heading up to the Big Weekend Showdown. A proverbial clash of the titans, where the best in class and most expensive of their kind roll out to ...
  • Whose Research Is It, Anyway?
    I've always been bemused by the view that "people don't want to interact with their TV. All they want to do is sit back and watch." It's a view that ...
  • Form Vs. Function (Size Vs. What You Do With It)
    The annual pilgrimage to Consumer Electronics Show at the start of the year always amounts to an exercise in sensory overload, but one which -- if carefully managed -- can ...
  • Coming Down From The Mountains
    Having spent the period from Dec. 19th to Jan. 1st either on a plane or under several feet of snow in Park City, Utah, I've been blissfully off-duty and have ...
  • Spam Is In The Eye Of The Beholder
    The fact that Facebook deserves real credit for what it has managed to build to date makes the whole Beacon farce that much more intriguing, shocking, laughable and woeful -- ...
  • On the Record: Who Could Care Less?
    The empowered consumer is something we have heard a good deal about since the web took hold. As a concept it stands up to a certain amount of scrutiny. More ...
  • Living With The Lower Third
    In recent weeks I seem to have found myself having a surprising number of conversations with people about the "Lower Third" of the TV screen. These are far from the ...
  • Beyond The Pre-Roll?
    I've written before in this column about the bewildering and ever-changing array of formats and options available to advertisers in and around the world of online video. This week saw ...
  • The Other Amazing Race
    I know I'm not the first to point out the sometimes amazing similarities between politics and reality TV, but as the election season (pre-election season?) drags on, that similarity becomes ...