231 results
  • Formatting The Future
    There are a number of undercurrents presently being felt within what we broadly define as the TV business, but which now includes so much more than The Box In The ...
  • My Time, Your Time, Anytime is Prime Time
    The erosion of the broadcast schedule and the redefinition of prime time is a theme that continues to pervade many discussions and commentaries on Things That Are Important to the ...
  • If I Ruled The World...
    f I ruled the world -- or more accurately, if I had the controlling stake in Google -- what exactly would I do with the fruits of my hard work ...
  • The Other Direct TV
    First, many thanks to those of you who last week kindly provided me with the suggestions I needed to fix my DVR problem. In the coming weeks I will be ...
  • My TV Hell (DVR = Denial Of Viewing Rights)
    Under normal circumstances my TV is a source of stimulation, pleasure, learning and laughs. Right now, however, all of this is eclipsed by a sense of loss, frustration, anger, fear ...
  • Teens And Screens
    Ever since the emergence of the Internet, there has been an increasingly urgent desire to better understand how young people use media. Though efforts have not been limited to the ...
  • The Death Of The IPod
    With the continued increase in the number of devices that can store video (including the iPhone), with improvements in technologies delivering video to mobile devices, the chances of the iPod ...
  • On the Record: The Carrot and Stick Strategy
    A little over 10 years ago, I heard a conference speaker refer to sponsorship as "the brown suede shoe in a sea of black tuxedos." Apart from wishing I'd said ...
  • TV Goes Walkabout
    Out-of-home media is nothing new, but if seems as though in recent times it has begun to take on the status of the new rock 'n roll of media -- ...
  • The Best Car Ad Ever!
    First things first, let make it crystal clear that I am not remotely interested in cars as a subject for conversation, reading matter, TV coverage or anything else. All I ...
  • Lipsmackinthirstquenchinacetastin motivatingoodbuzzincooltalkin highwalkinfastlivnevergivincoolfizzin -- Ads!
    I'm taking a few days off this week. Part of this strenuous involves catching up on some of the content on my DVR that has been patiently waiting for me. ...
  • The DVR Divide?
    Early in the emergence of the Internet and the computer as a home accessory, the concept of the Digital Divide was coined to define a growing concern that developed markets ...
  • Super-Tankers Turning On Mad. Ave.?
    For years now, many of us have bemoaned the vice-like grip that media and creative shops alike have maintained on their long-standing business structures and practices -- structures and practices ...
  • TV, TV Everywhere
    I am struck by how the rich data sets generated by digital set-top boxes will take us to new levels of understanding with regard to how people actually view TV. ...
  • Debate Season Gets A Makeover
    When the subject of news is featured on the TV Board, it is almost inevitably in the context of a negative commentary -- generally referencing obsessions with trivia, lapses in ...
  • Behold: The Anti-Paris
    What exactly is Paris Hilton? We appear to know plenty about who she is and what she does and does not do, but the question of what she is, is ...
  • DVD TV -- The Undercover DVR?
    Bearing in mind the number of references we've seen on the TV Board in recent months to DVD viewing of favorite TV series (often specifically to avoid ads) and how ...
  • Public Broadcasting: How Much Do You Care?
    In just these few days I've had a number of conversations about the differences and similarities between American and British TV. The bottom line is that despite the oft-stated declarations ...
  • 'Un-Dumbing' The News?
    As I write this I'm sitting in a London hotel with the TV tuned to a BBC News program. Aside from the fact that -- as a Brit -- it's ...
  • People Don't 'Like' Ads
    There are many mantras that we allow ourselves to chant and believe as we make our way through life -- some of them useful, some of them less so and ...
  • Saying Hi To Advertainment
    TV companies exploring creative tactics to retain viewers at the break are driven by the rise of the DVR and its attendant threat of ad skipping as well as the ...
  • On the Record: They Aren't Just Like Us
    The very fact you are reading this article and this magazine is evidence that you are - in the nicest possible way - a freak of nature. That is not ...
  • Coming Soon: An All-New Series From YouTube
    As we've all been busy taking in the enormity of the major deals of the past weeks, another piece of news slipped quietly by most of us, the lack of ...
  • Unbundle The Upfront, Unveil The Unfront
    For a number of years now, there's been an annual round of comment and speculation on the future viability of the upfront in its current form. Many have questioned the ...
  • Fast-Forward No More?
    The just-announced VOD-based test between Disney and Cox that disables the fast-forward function will be keenly watched for its obvious implications for DVR use and penetration. In many ways it ...
  • Determinism, The Golden Goose And Pre-Roll Ads
    John Stuart Mill's theory of determinism states -- in very simple terms -- that we are the unavoidable product of our environment and experiences, that our perspective on life and ...
  • When Enough Is Enough -- And Maybe Too Much
    Mindshare's annual Clutter Watch study -- released just in time for the upfront frenzy -- is a valuable barometer for how the TV business is evolving pods, promos and other ...
  • Food For Thought -- Or Feeding Frenzy?
    No one who has paid the slightest attention to the issue over the past couple of years can possibly be surprised by the FTC's announcement that this summer food and ...
  • News From Another Place
    I spent a good deal of yesterday -- from about 7 a.m. -- within earshot of a TV. Worryingly, after all these hours of exposure to news on the Big ...
  • TV That's Good For Your Health
    At the end of January this year, I attended and spoke at the World Trade Groups "Future of TV" Conference in New York. At the end of the final day, ...