195 results
  • Programmatic TV: Marrying Before You Date (A Possible New Standard)?
    Since mid-2015, there have been a plethora of organizations and individuals calling for all media peoples associated with the programmatic TV realm to create standards as befits a proper media ...
  • Programmatic TV: The Score
    To date, all television inventory represented in programmatic TV proposals is opaqued. A proposal delineates TV networks and impressions by network, but not impressions by program or daypart for the ...
  • Programmatic TV: What's Gross Got To Do With It?
    On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional fee for its service. Some platforms, ...
  • TV Programmatic & The Snow Cone
    A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is an Eskimo. The man and his ...
  • The DMA To DMZ: An Impression
    If memory serves me well, back in the mid-1950s two opposing media research forces were vying for hegemony over the naming and defining rights for a "media market," a static, ...
  • Programmatic TV: More 'In Their Own Words'
    Recently, Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We started with data-ists ...
  • Programmatic TV: Breach & 'Feequency' Ruminations
    Given the supply-side platform prime directive to avoid sales channel conflict at all costs -- and who could blame them -- we need to breach this reach conundrum with the ...
  • Programmatic TV: In Their Own Words
    Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of ...
  • Programmatic TV: Lines Of Demarcation
    Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on a quail egg and light toast. ...
  • Programmatic TV: What's Gross Got To Do With It?
    On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional fee for its service. Some platforms, ...
  • Programmatic TV: More 'In Their Own Words'
    Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We ...
  • Programmatic TV: In Their Own Words
    Charlene Weisler and I thought it would be an interesting proposition for this week's Audience Buying Insider to allow some of the prominent programmatic TV players to speak for themselves ...
  • In Defense Of Swapping: TV Programmatic Inventory
    One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will ever be sufficient "quality" inventory -- ...
  • The DMA To DMZ: An Impression
    If memory serves me well, back in the mid-1950s two opposing media research forces were vying for hegemony over the naming and defining rights for a "media market," a static, ...
  • It's All TV, Isn't It: A Rumination
    I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic program guide, and neurotically scanning my ...
  • TV Programmatic: The Best Of All Possible Worlds?
    There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise than they are; for as all ...
  • Programmatic TV: Groping For Translatable Measurements
    Charlene Weisler and I are putting the finishing touches on a series of interviews we conducted in the programmatic TV space. We queried representatives from four verticals: ascending programmatic TV ...
  • Long Tail, Short Snout: A Twice-Sold Tale
    Chris Anderson's tome, "The Long Tail: Why the Future of Business is Selling Less of More" (2006), wrestled the "long tail" distribution concept from the dominion of theoretical statisticians into ...
  • Programmatic TV: Lines Of Demarcation
    Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on a quail egg and light toast. ...
  • The TV Upfront: A Shaman's Tell
    At lunch the other day, a shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by the media community. How do you ...
  • Programmatic TV: An Idiom's Delight
    The phrase "________ is the new black" originated in the fashion world. Los Angeles Times? The New York Times? Maybe late '70's? Early '80s? A phraseological construction that suggests something ...
  • CES 2015: How Does It Translate For Marketing Exploitation?
    CES 2014 marked the first time that media mandarins questioned the exhibition's value to justify the hefty cost (time and money) for those sent as emissaries. Having knowledge of these ...
  • Shirley, Shirley, Bo Birley Bonana Fanna Fo Firley Fee Fy Mo Mirley, Shirley!
    Up top is the first line of Shirley Ellis' lyrics for the popular, late-1964 classic, "The Name Game." A stanza or two into the song, she proceeds to explain her ...
  • In Defense Of Swapping: TV Programmatic Inventory
    One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will ever be sufficient "quality" inventory -- ...
  • TV Programmatic & The Snow Cone
    A New Yorker cartoon: A man and his young son walk up to an ice cream truck on the street corner. The vendor is an Eskimo. The man and his ...
  • TV Programmatic: The Best Of All Possible Worlds?
    There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise than they are; for as all ...
  • TV Programmatic: A Horizontical Transmutation
    I remember that when I started in the media business, around the mid-'70s, the community's attention was focused on reach. Mass reach. Broad reach. Television. The cult of the horizontal. ...
  • It's All TV, Isn't It: A Rumination
    I'm a TV guy, and proud of it. I enjoy horizontally watching a slew of my favorite professionally produced TV programs, surfing the electronic program guide, and neurotically scanning my ...
  • It's A Fee Country
    In the battle between TV and streaming sites, each side offers pros and cons for the media industry. ...
  • A Succession Of Thrones: Distribution Vs. Content Vs. Distribution?
    Who in the distribution world will enjoy the coveted, lucrative perch below content's majesty? One would have imagined that pay TV operators - now self-christened multichannel video program distributors (MVPDs), ...