195 results
  • In Defense Of Swapping: TV Programmatic Inventory
    One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will ever be sufficient "quality" inventory -- ...
  • A Shaman's Tell: The TV Upfront
    A shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by the media community. How do you digest them all? he quer ...
  • AT&T & Comcast: Change Partners
    2014 is shaping into another year of media distribution consolidation -- a change of partners. By mid-2013, broadcasters dominated the airwaves with a bevy of mergers -- nearly $11 billion ...
  • Where There's Smoke, There's Fire (TV)?
    Months of whisperings and public murmurings have finally led to the unveiling of Amazon's over-the-top (OTT) device, the fireTV. Myriad of articles have focused on its set-top-boxed characteristics in comparison ...
  • Cross-Addressing: The TWC Gambit
    The press reported that in a letter to CBS CEO Les Moonves, Time Warner Cable boss Glenn Britt offered to make CBS available to its cable subscribers on an " ...
  • RTB TV: A Matter of Alignment
    Will real-time bidding ever come to TV? ...
  • Change Partners
    2013 is shaping into the year of distribution consolidation - a change of partners. Scale drivers to the tune of nearly $9 billion, to date, as tallied by SNL Ka ...
  • The Maxxcom Collaborative's Extending Reach By Device & Measurement
    The goal of The Maxxcom Collaborative, a forum in which 243 attendees shared ideas during lunch on June 13 at the Helen Mills Theater in New York City, is to ...
  • A Rumination On The New & Old Fronts & Gulliver's Travels (In Four Parts)
    My son is a high schooler. Recently, he was given an assignment to read "Gulliver's Travels" by Jonathan Swift, which was originally published in 1726 under the title of "Travels ...
  • Get Smart
    Smart TV or "connected TV" is a phrase used to describe the current trend of integration of Internet connectivity (Ethernet and WiFi) into high-definition television sets and devices, as well ...
  • A Native-American Cautionary Tale Of Upfront TV Annually Told
    At breakfast the other day a friend brought up the topic of the impending TV Upfront and the industry's bullish expectations. He asked my opinion. I queried as to whether ...
  • The Canoe Ventures/AMC Fish-Nor-Fowl Conundrum
    This past month, as marketers and their agencies tried to negotiate the shoals, rapids and terrors of the upfront marketplace, cable network AMC, a Cablevision/Rainbow property, quietly floated an extension ...
  • Speaking Volumes
    June 19, 2010 New York Times newsflash: Under intense pressure from the White House, BP, the oil company responsible for the stricken well, agreed to set aside $20 billion over ...
  • Collaborative Alliance Highlights
    MPG's 2nd quarter Collaborative Alliance was held at the Helen Mills Theater on Thursday, June 3. Like past meetings of the Collaborative Alliance, the event was well-attended by 250 media ...
  • The Early Bird Gets the Worm -- But It's The Second Mouse That Is Getting The Cheese*
    A couple of years ago, in the midst of Huntsville, Alabama's NASA denizens (approximately 15,000 abodes), the media community was informed that there had been a successful trial of addressable ...
  • Last Week's TV Board Submission About The Upfront This Week
    Last week, for my TV Board column I submitted a 31-worded poem by Charles Simic, one of our poet laureates, that he had written about a tree, its leaves and ...
  • Google Searches For TV Addressability
    Google, amongst others, invests $23 million in addressable TV technologist Invidi. Wikipedia'd queries resulted in the discoveries of the following subterranean activities leading to a pandemic of addressable TV deployme ...
  • The Collaborative Alliance
    On June 3rd in New York City at The Helen Mills Theater, MPG, MediaContacts and Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors ...
  • An Extraordinary Extradition
    A telephone rings. "Hello, Joseph K." "Is this Joseph K.," a voice queried. "Yes, this is Joseph K." "Mr. K., this phone call may be monitored to assure quality customer ...
  • And So It Begins... .
    "As a Kindle subscriber to New York Times, you might like to know that effective April 2, 2010, the New York Times has raised its price to $19.99/month for new ...
  • Does Anyone Really Know What Time It Is: '30' The New '24'
    According to the behavioral, attitudinal, aspirational OTX LMX Study: "The 24 hour day has consistently given way to 30 hours of daily activity, as consumers multi-task everywhere (home, work, on ...
  • Collaborative Alliance Highlights
    The first quarterly MPG/Media Contacts-sponsored Collaborative Alliance of 2010 was held at the venerable Helen Mills Theater on March 15th. ...
  • Extra, Extra, Who Cares About It?
    I was reading an article in The Wall Street Journal entitled "MacMillan To Rev Up E-Books" and there it was again. That haunting, promising, mysterious, beckoning, larger than life but ...
  • A Screen Shot In 3D
    Two events have catapulted 3D technology into the forefront of media professional and consumer imagination in 2010: the arrival of the theatrical box office champion of all time, "Avatar," with ...
  • The Collaborative Alliance
    On March 15th in New York City at The Helen Mills Theater, MPG, MediaContacts and Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors ...
  • Hung Up On The Cross
    Last week, comScore's Tania Yuki moderated a panel at NATPE entitled Cross Media Planning for a Convergence Culture. Adam Kasper, Lori Schwartz, Seth Newams and I were panelists. While waiting ...
  • TV Buyers Beware: A Rumination
    Back in July, I had written a TV Board entitled "All Along The Watchtower: An Ode To Agency Researchers." The piece was prompted by Steve Sternberg's forced exit from his ...
  • The Third Dimension And The Mysterious Stranger
    At the close of the 19th century - give or take a decade in either direction - American humorist Mark Twain wrote multiple versions of a short, long story called ...
  • Collaborative Alliance December 2009 Highlights
    As many of you may be aware, MPG sponsors the quarterly Collaborative Alliance, a forum in which 225+ media professionals gather over lunch to help navigate the future of the ...
  • Commercial Manipulation: This Technology And That
    I imagine my year end chatter was similar to many a media industrialist - particularly those inquisitive and attentive - to the deployment of interactive TV apps, addressability, video on ...