195 results
  • Speaking Volumes
    Dec. 16 & 19 news flashes: Although five major nations, including the United States, had together forged a climate deal, which President Obama called "an unprecedented breakthrough" and conceded that ...
  • The Comcast/ NBC Universal Merger: Addressing The Addressable
    A couple of weeks ago, as the Comcast and NBC Universal proposed merger grabbed headlines speculating on the efficacy of the marriage of gargantuan content and distribution partners synergistically influencing ...
  • ADFLATION
    I'm a double play broadband and telephony cable customer. My cable operator, C., has always provided good service and is responsive when I have a problem. Except for one inexplicable ...
  • What's Time-Shifting Got To Do With It: The Media Community's Dilemma
    At the turn of century, a colleague, Jon Swallen (currently SVP, TNS Media Research) and I were pondering the impact of TiVo's time-shifting technology on commercial viewing. Early analytics revealed ...
  • Whose EBIF Is It Anyway: The Chrysalis & The Butterfly
    From what I have been able to glean, there are two stages of EBIF deployment: the chrysalized EBIF-enabled, an application housed in the set top box waiting for the cable ...
  • A Baker's Doesn't - Or, Dueling Paddles: a Canoe Paddle Report (CPR)
    In 1976, Larry Fried, my boss at full service advertising agency BBDO, offered me a promotion to Director of National Radio for the media department. Three perks, exclaimed he: "lots ...
  • Uncomfortably Numb
    Over the last six months I've been laboring over monthly bill stuffers that included a myriad of paged, weather-white and dull blacked, densely worded brochures from cablers and satcasters. These ...
  • Closer Encounters Of A Templated Kind
    The 2002/2003 broadcast season was pivotal for my interactive television evolution. TiVo, having sworn off advertising applications excluding Showcases the prior fall, allowed me to expand its "Gold Star" application ...
  • The Collaborative Alliance
    On Dec. 2nd in New York City at The Helen Mills Theater, MPG, MediaContacts and Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors ...
  • A Marriage of Convenience, Convergently: TV Everywhere & Networked DVRs
    In the mid seventies, while watching a pony-tailed Sean Connery (Zed) be transported by an enormous flying open-mouthed, head-shaped spaceship in John Boorman's Zardoz - a film about a 23rd ...
  • Bearing The Bull Or Baring the Bull: A Need For Set Top Box Straight Talk
    The set top box realm is clicking. I don't mean the zillions of streams daily. Rather every couple of weeks for the last few months another company - whether researcher, ...
  • The Weapon of Mass Fascination Has Gone Missing
    Sept. 15 newsflash: The day after the Federal Communications Commission (FCC) reasserted its power to regulate fleeting nudity and said it wanted to further investigate "whether CBS' indecency violation [in ...
  • Is Geography History... On The Internet?
    Marketers rely on geo-location to correlate demographic data (income, psychographic, profession) by community or neighborhood. In the TV realm the promise of one-to-one household addressability (interactive TV apps inclusive) delivered ...
  • Dazed And Bemused: TV Everywhere?
    Up until the end of August I felt pretty confident that I had a handle on the Time Warner Chairman & CEO Jeff Bewkes' TV Everywhere concept and how it ...
  • A Cookie Between Friends...In A Flash
    Cookie, anyone? If you mention the term "cookie" to anyone outside the Internet business they will likely begin to salivate. If you mention the term "cookie" to anyone inside the ...
  • Horizontical Networks: An Elastic Impression by Admira, Google, Invidi, & TiVo
    When I started my career in the media business at ad agency BBDO in the national buying and programming department, around the mid-'70s, the media community's attention was focused on ...
  • The Collaborative Alliance
    On Sept. 16th in New York City at The Helen Mills Theater, MPG & MediaContacts, Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors ...
  • All Along The Watchtower: An Ode To Agency Researchers
    I'm sorry to hear about Steve Sternberg being departed from the Interpublic Group of Co's -- his home for the last quarter century plus. He was EVP of Audience Analysis ...
  • TV Everywhere: My Prime Time
    There has been a plethora of press these last couple of weeks heralding the arrival of each new TV network that proudly joined Comcast/Time Warner's TV Everywhere initiative -- much ...
  • The TV Upfront, Press Coverage & A Cautionary Native American Tale
    The Confederation of American Native Tribes had lost their rain. Ponies moved uneasily. Dogs rarely barked. Arrows fell shy of their mark. Crops shrunk. Abodes abandoned. The Confederation elders sought ...
  • The Forging Of The Fellowship Of The Digital Rings Broadens
    In early July 2009, Verizon contracted with Comcast, the largest cabler in the U.S., to utilize their local sales force to represent Verizon's FiOS video commercial inventory in markets where ...
  • UnComfortably Numb
    Last month my satcaster stuffed my monthly biller with a 6-page, weathered-white and dull-black, densely worded, succinctly titled brochure entitled PRIVACY POLICY. This informative piece of literature (see below), was ...
  • Hotel Room Service: A Billing Precedent for Pay TV. But First, An Auto Insurance Anecdote
    A few years ago on a mild sunny, Saturday afternoon my wife got into a traffic accident with another vehicle. It wasn't her fault. Really. A woman and her young ...
  • See Spots Run? An Addressable Issue (Part II)
    A few weeks ago I wrote a piece for TV Board entitled "See Spots Run? And Addressable Issue" querying our community about the efficacy of the current modes of television ...
  • A Canoe Ventures Commentary: Fee-Fi-Fo-Fum
    Wikipedia links the fabled expression fee-fi-fo-fum to the English fairy tale "Jack and the Beanstalk" and the closely referenced tale of "Jack the Giant Killer."The story tells of a young ...
  • See Spots Run? And Addressable Issue
    When I began my media career in the mid-'70s in the TV and radio programming department as a secretary at full service advertising agency BBDO, the television buyers rarely talked ...
  • The Collaborative Alliance
    On June 2nd in New York City at The Helen Mills Theater, MPG & MediaContacts, Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors ...
  • The Zone, The Red Zone, The Cable Zone & the Affluent 'CAM' Zone
    Wikipedia broadly defines the term "Zone" to mean that special feeling of thinking you can do no wrong and everything goes your way. When you are in the Zone you ...
  • 'Your AOL Account Could Be Suspended.' (Are You Satisfied)
    "Dear Valued Member: We were unable to process your most recent payment. Please verify that your billing information is correct to avoid interruption of your AOL Services." ...
  • Set-Top-Box Data: A Directional Exemplary Vivisection, Translation & Scheduled Meet
    Six month ago I was able to get my hands on one week of mid-summer 2008 set-top-box data from a U.S. market that is situated far, far, far west. My ...