195 results
  • Whose Box Is It Anyway: 'It's Not A TiVo'
    Recently, my cable operator, Comcast, has been contacting its triple-play subscribers in my community to inform them that they have until Oct. 1st to switch to their digital phone service ...
  • All's Not Fare in Love & Poach?
    The Federal Communications Commission has determined that telco Verizon had unlawfully utilized private customer information to persuade its phone customers, who were planning to switch their allegiance to a cable ...
  • And Now for Something Not So Completely Different: The Latest Iteration of Cross Media Marketing Platforms
    In the latter years of the 90's, Jack Myers helped usher in the age of cross media marketing platforms (CMMP), whose primary goal was to generate incremental revenue for the ...
  • A Cookie by Any Other Name: Targeting Terminology & Categorical Variations
    This past Spring I presented a lecture entitled "Television Addressability Undressed" in the closing session of the IAB Conference along with MediaVest's Jen Soch, who explored the basic tenets of ...
  • The Gordian Knot & The Interactive TV Solution, Part II
    Last year there was a slew of solutions presented by the major broadcast and cable networks to unravel the commercial conundrum: TV viewers don't like to watch commercials, or at ...
  • A Research Roundtable Exchange
    At the last Chicago Carat Exchange (April 11) one panel discussion focused on set-top-box and viewing data. Participants included (alphabetically by company): EVAD Consulting's Frank Foster, Nielsen's Jeff Boehme, Rentrak's ...
  • Carat Exchangers, MediaPosters, & TV Boarders: An OTX Cross-Platforming Survey
    At the March 26, 2008 Carat Exchange, a quarterly gathering of media executives in New York and Chicago from the dominant food groups i.e., advertising, content, technology, research, and distribution, ...
  • The DMA To DMZ
    If memory serves me well, back in the mid-'50s two opposing media research forces were vying for hegemony over the naming and defining rights for the media term "a media ...
  • Marrying Before You Date: The New Standard
    In the last few weeks there has been a plethora of organizations announcing the creation and publication of "standards" for video formats and metrics. I'm all for evolving televisual platforms ...
  • The 'Place' in Place-Based Media: Where Marketers Want To Be
    Haven't you noticed that nearly everyday another place-based media network materializes in health clubs, gas stations, transportation vehicles and transits, fast food joints, waiting rooms (doesn't matter what for), medical ...
  • Groping For Translatable Measurements
    A few weeks ago I sojourned to Chicago and visited La Perla, the luxurious European intimates boutique, shopping for my wife. I must admit I'm never quite comfortable visiting La ...
  • The Broadcast Network Upfront Dog & Ponies Wither As Nourishment Is Withheld
    After much heated discussion and in-depth press coverage, the 2008 broadcast network upfront presentations have been meaningfully reshaped. Less food and after-party partying this year... ...
  • Does Anyone Really Know What Time It Is: '31,' The New '24'?
    According to the behavioral, attitudinal, aspirational OTX LMX Study: "The 24 hour day has given way to 31 hours of daily activity, as consumers multi-task everywhere (home, work, on the ...
  • A Riddle Wrapped in a Mystery Inside an Enigma Swaddled in Coaxial Cables
    Recently, there has been a spate of articles written about the mysteriously shrouded Project Canoe, a subterranean, though visible, cable systems operators' joint venture that surfaces periodically, in trade periodicals ...
  • 'The Real Glory' And The Upfront
    The other day, while convalescing from a cold, I caught an early morning Turner Classic Movie broadcast of "The Real Glory," a black-and-white, action and adventure film set in 1906, ...
  • 'The New Workplace Rules: No Video Watching'
    Last week, The Wall Street Journal printed an article by Bobby White entitled "The New Workplace Rules: No Video Watching." I was intrigued. Nielsen Online reports that weekday lunch hours ...
  • It's Not The Size Of The Data -- But How You Use It
    Last week, there was a spate of articles written for TV Board about data, particularly the emancipation thereof, from the shackles of the distributors to be loosed upon the media ...
  • Trials & Defibrillations: Interactive TV in the U.S.
    Last week, MediaPost was kind enough to publish my first book, "Trials & Defibrillations: Interactive TV in the U.S." It is a compendiasaurus, a term that my wife coined, of ...
  • The Evolving Cross-Platform Equation: 1+1+1= 4
    I think the communications issue between different divisions within corporate monoliths is of great importance to our media industry and one that is often neglected. As media companies evolve their ...
  • Remembrances Of Coke Passed
    In deference to the responses I received from my TV Board blog last week (Coca-Cola, Shelf Space & Contential Longitude), I promised to write one more piece honoring the memory ...
  • Coca-Cola, Shelf Space And Contential Longitude
    In 1985, I was invited by the executive management at McCann Erickson to run Coca-Cola's national broadcast buying group. Pepsi had signed pop singer Michael Jackson ("Billie Jean") as spokesperson, ...
  • The Fellowship of the Digital Ring
    Last week, I was surprised to learn that National Cable Communications (NCC), the nation's largest spot cable advertising representation firm -- and owned by the country's largest cable systems operators ...
  • Broadcast Network Broadband Video Forays
    The broadcast networks and their parent companies are in the throes of developing responsible fiscal strategies to exploit their content in our ever-changing, evolving digital universe. Whether we credit Disney ...
  • Too Much Information -- Or Is Obfuscation The Preferred Policy?
    Trying to make sense of the fine print of a cable bill, I turned to the next page and the next and the next -- and then my head imploded ...
  • A Chairman's Prerogative: The Media Ownership Surge
    Not one to leave something unsaid, but last year -- a few weeks ago -- FCC Chairman Kevin Martin pushed through a last-minute vote along party lines (3 Republicans vs. ...
  • The Coming Upfront: Just An Impression?
    As the Writers Guild of America strike continues unabated, a plethora of articles are focusing on the possible endangerment to the $9+ billion TV upfront market. From what I can ...
  • The Beauties Of Bravo's 'Project Runway'
    In mid-November cabler Bravo began utilizing interactive TV technologist Navic's interactive voting and polling application for its popular prime-time program "Project Runway." The network enlisted carriage agreements with four cable ...
  • HD TV Channels: A Resolution for Compression
    In late summer 2002, cable systems operator Cox had launched FreeZone, the first advertiser-supplied long-form video-on-demand destination. The market was San Diego. Shortly thereafter, the Turner gang brought the first ...
  • TV Ad Auctioning Systems: 3 Degrees of Separation, So Far
    Since the late 1990s, the ad community has been introduced to a variety of television commercial ad auctioning systems. The early models stressed impression delivery at efficient pricing generated through ...
  • Where Were We: Oh Yeah, Media Ownership Legislation?
    FCC chairman Kevin Martin has been in the news with more regulatory recommendations -- though even by his regal pronouncements he deems his latest "modest." ...