195 results
  • The Gordian Knot & The Interactive TV Solution, Part II
    Last year there was a slew of solutions presented by the major broadcast and cable networks to unravel the commercial conundrum: TV viewers don't like to watch commercials, or at ...
  • A Research Roundtable Exchange
    At the last Chicago Carat Exchange (April 11) one panel discussion focused on set-top-box and viewing data. Participants included (alphabetically by company): EVAD Consulting's Frank Foster, Nielsen's Jeff Boehme, Rentrak's ...
  • Carat Exchangers, MediaPosters, & TV Boarders: An OTX Cross-Platforming Survey
    At the March 26, 2008 Carat Exchange, a quarterly gathering of media executives in New York and Chicago from the dominant food groups i.e., advertising, content, technology, research, and distribution, ...
  • The DMA To DMZ
    If memory serves me well, back in the mid-'50s two opposing media research forces were vying for hegemony over the naming and defining rights for the media term "a media ...
  • Marrying Before You Date: The New Standard
    In the last few weeks there has been a plethora of organizations announcing the creation and publication of "standards" for video formats and metrics. I'm all for evolving televisual platforms ...
  • The 'Place' in Place-Based Media: Where Marketers Want To Be
    Haven't you noticed that nearly everyday another place-based media network materializes in health clubs, gas stations, transportation vehicles and transits, fast food joints, waiting rooms (doesn't matter what for), medical ...
  • Groping For Translatable Measurements
    A few weeks ago I sojourned to Chicago and visited La Perla, the luxurious European intimates boutique, shopping for my wife. I must admit I'm never quite comfortable visiting La ...
  • The Broadcast Network Upfront Dog & Ponies Wither As Nourishment Is Withheld
    After much heated discussion and in-depth press coverage, the 2008 broadcast network upfront presentations have been meaningfully reshaped. Less food and after-party partying this year... ...
  • Does Anyone Really Know What Time It Is: '31,' The New '24'?
    According to the behavioral, attitudinal, aspirational OTX LMX Study: "The 24 hour day has given way to 31 hours of daily activity, as consumers multi-task everywhere (home, work, on the ...
  • A Riddle Wrapped in a Mystery Inside an Enigma Swaddled in Coaxial Cables
    Recently, there has been a spate of articles written about the mysteriously shrouded Project Canoe, a subterranean, though visible, cable systems operators' joint venture that surfaces periodically, in trade periodicals ...
  • 'The Real Glory' And The Upfront
    The other day, while convalescing from a cold, I caught an early morning Turner Classic Movie broadcast of "The Real Glory," a black-and-white, action and adventure film set in 1906, ...
  • 'The New Workplace Rules: No Video Watching'
    Last week, The Wall Street Journal printed an article by Bobby White entitled "The New Workplace Rules: No Video Watching." I was intrigued. Nielsen Online reports that weekday lunch hours ...
  • It's Not The Size Of The Data -- But How You Use It
    Last week, there was a spate of articles written for TV Board about data, particularly the emancipation thereof, from the shackles of the distributors to be loosed upon the media ...
  • Trials & Defibrillations: Interactive TV in the U.S.
    Last week, MediaPost was kind enough to publish my first book, "Trials & Defibrillations: Interactive TV in the U.S." It is a compendiasaurus, a term that my wife coined, of ...
  • The Evolving Cross-Platform Equation: 1+1+1= 4
    I think the communications issue between different divisions within corporate monoliths is of great importance to our media industry and one that is often neglected. As media companies evolve their ...
  • Remembrances Of Coke Passed
    In deference to the responses I received from my TV Board blog last week (Coca-Cola, Shelf Space & Contential Longitude), I promised to write one more piece honoring the memory ...
  • Coca-Cola, Shelf Space And Contential Longitude
    In 1985, I was invited by the executive management at McCann Erickson to run Coca-Cola's national broadcast buying group. Pepsi had signed pop singer Michael Jackson ("Billie Jean") as spokesperson, ...
  • The Fellowship of the Digital Ring
    Last week, I was surprised to learn that National Cable Communications (NCC), the nation's largest spot cable advertising representation firm -- and owned by the country's largest cable systems operators ...
  • Broadcast Network Broadband Video Forays
    The broadcast networks and their parent companies are in the throes of developing responsible fiscal strategies to exploit their content in our ever-changing, evolving digital universe. Whether we credit Disney ...
  • Too Much Information -- Or Is Obfuscation The Preferred Policy?
    Trying to make sense of the fine print of a cable bill, I turned to the next page and the next and the next -- and then my head imploded ...
  • A Chairman's Prerogative: The Media Ownership Surge
    Not one to leave something unsaid, but last year -- a few weeks ago -- FCC Chairman Kevin Martin pushed through a last-minute vote along party lines (3 Republicans vs. ...
  • The Coming Upfront: Just An Impression?
    As the Writers Guild of America strike continues unabated, a plethora of articles are focusing on the possible endangerment to the $9+ billion TV upfront market. From what I can ...
  • The Beauties Of Bravo's 'Project Runway'
    In mid-November cabler Bravo began utilizing interactive TV technologist Navic's interactive voting and polling application for its popular prime-time program "Project Runway." The network enlisted carriage agreements with four cable ...
  • HD TV Channels: A Resolution for Compression
    In late summer 2002, cable systems operator Cox had launched FreeZone, the first advertiser-supplied long-form video-on-demand destination. The market was San Diego. Shortly thereafter, the Turner gang brought the first ...
  • TV Ad Auctioning Systems: 3 Degrees of Separation, So Far
    Since the late 1990s, the ad community has been introduced to a variety of television commercial ad auctioning systems. The early models stressed impression delivery at efficient pricing generated through ...
  • Where Were We: Oh Yeah, Media Ownership Legislation?
    FCC chairman Kevin Martin has been in the news with more regulatory recommendations -- though even by his regal pronouncements he deems his latest "modest." ...
  • A Project Named Canoe
    At the close of September, The Wall Street Journal published an article about the cable systems operators' best-kept secret, Project Canoe. The article stated that the industry effort led by ...
  • Strike: Research
    Last week I attended a meeting with Shari Anne Brill (Carat senior vice president, research) hosted by Anne Drake, (vice president, TNS Media Research). The purpose of the gathering was ...
  • Privacy vs. Piracy: Reversible Opt-ings
    A few weeks ago there was an article written in The New York Times about a letter that Verizon Wireless has sent to its customers. Essentially, it informed them that ...
  • Commercial Avoidance: A Musing
    Prior to the introduction of DVRs, researchers alleged that 45% of commercials were not viewed in TV households -- both analog and digital. Studies indicate that DVR households skip upwards ...